HAVE YOU MET BEHAVIORAL ECONOMICS

About HAVE YOU MET BEHAVIORAL ECONOMICS

Ever wondered why your customers do the bizarre things they do? Like, why do they buy a $5 latte every day but hesitate to buy your amazing $20 product that'll last a lifetime? Stop scratching your heads; it's not dandruff—it's your marketing strategy that needs a cure! Enter the world of Behavioral Economics: where psychology meets dollars and sense.

Publisher

Pedro Schreier

Category

business · business · science

Language

en

Explicit

No

First episode

12 Sept 2023

Latest episode

10 Oct 2023

Latest episodes

10 episodes in the feed.

1. 

   10 Oct 2023

   This Is Why Stories Rock Sales - Ep. 10

   Ever heard a story that just made you hit 'Buy Now'? Discover the art (and science) behind it with Emma and Jen. Grab your headphones, and let's dive in! #storytelling

2. 

   5 Oct 2023

   This Is Why We Love Bestsellers - Ep. 09

   Ever bought a book just 'cause it's topping charts? The secret behind that irresistible 'Top Seller' allure REVEALED! 🏆💡 Find out why our brains can't resist what's trending.

3. 

   3 Oct 2023

   This Is Why We Pay To Lose - Ep. 08

   The secret psychology of bad investments REVEALED! 🤯 Discover why your brain LOVES to throw money down the drain! 💰🌀

4. 

   28 Sept 2023

   This Is Why Returns Break Our Heart - Ep. 07

   Every Tuesday and Thursday Ever wonder why parting with that online purchase feels like a mini heartbreak? Dive into the quirky psychology of the Endowment Effect and uncover the ties that bind us to our belongings.

5. 

   26 Sept 2023

   This Is Why We Pay $5 For Coffee - Ep. 06

   Every Tuesday and Thursday Ever splurged on a fancy coffee and wondered why? Unravel the mysteries of Mental Accounting and discover the fascinating reasons behind our everyday spending habits.

6. 

   21 Sept 2023

   This Is Why Scarcity Makes Clients Go Crazy - Ep. 05

   Ever wondered why less makes us want more and how do add more spice to your sales? Don't miss out this VIP Insights.

7. 

   19 Sept 2023

   This Is Why Decoys Are Sales Ninjas - Ep. 04

   Unlock the Marketing Trick So Sneaky, It’s Almost Unfair! Decoys: How to Make Your Customers Choose Exactly What You Want Them To!

8. 

   15 Sept 2023

   This Is Why Negative Reviews Are King - Ep. 03

   Get Real or Go Home: The Shocking Truth About Why Negative Reviews Boost Your Biz!

9. 

   14 Sept 2023

   This Is Why Framing Saves You Cash - Ep. 02

   Unlock the Secret Marketing Trick That Turns Pennies Into Dollars—Learn Why Framing is Your Cash-Generating Superpower!

10. 

    12 Sept 2023

    This Is Why Too Many Choices Kill Your Business - Ep. 01

    Ever wonder why customers browse, hum and haw, and then leave without buying a darn thing? It's not them; it's you! Tune in to our latest episode where we dive deep into the Paradox of Choice.

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

1 ratings

Contact HAVE YOU MET BEHAVIORAL ECONOMICS

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.