HBCU Admissions and Marketing Mic Drop, a podcast presented by Stratagon Higher Ed, is where HBCU admissions and marketing professionals gather to share insights and strategies for success. Each episode explores innovative trends, offers expert advice, and introduces tools to enhance the impact of admissions and marketing strategies. Join us for these discussions and be inspired by the best of the best in the HBCU community.
The Stratagon creative team discusses the 3 Cs of creativity from the perspective of design, copy, and video: curiosity, collaboration, and courage. Join us for a deep dive into how creativity is an important aspect of marketing and how it aligns with strategy and technology. Creative case studies discussed: https://www.stratagon.com/our-work/rotam-crop-sciences + https://www.stratagon.com/our-work/uncg-bryan-video and more!
21 Jul 2020
Content Marketing- How to create good content and promote it well.
Looking to create content and promote it well? Join Abigail Lind, Emily Murphy, and Melissa Campbell as they discuss creating stellar content and ways you can promote it well! See more content resources at stratagon.com/blog
17 Jun 2020
What You Should Know About Account Based Marketing
Listen as Alex Moore, Kelly Buck, Ryan Burkett, and Melissa Campbell walk you through everything ABM! In this podcast we talk about tools of the trade, where to start, and why Account Based Marketing matters in the long run! Here's a list of some of our favorite ABM Tools: Hubspot Marketo ListenLoop Terminus LinkedIn ABM Leadfeeder Engagio
18 May 2020
Marketing Diversification w/ Michael Christian, Alex Moore & Ryan Burkett
23 Mar 2020
Michael Christian on COVID-19 Impacts and Beyond
More than half of US B2B marketers said that in-person events and trade-shows were an effective channel for driving conversions. What's going to happen now that those trade shows are no longer taking place? On this episode of Marketing Mic drop, hear from Stratagon's business development lead Michael Christian and digital specialist Kelly Buck as they discuss COVID-19 and how effective sales leaders are combatting the challenges of business development during this pandemic. If you would lik...
22 Aug 2019
Meet the Stratagon Business Development Team!
Listen to our new Marketing Mic Drop as Ginny Scheer interviews our Business Development (BD) team: Michael Christian and Abigail Lind. We cover everything from a typical workday to client expectations when they decide partner with us. If you missed our first podcast on INBOUND19, check it out here! Our BD discovery process is lengthy because we want to ensure that we understand our prospects’ tech stack and needs, as well as uncover obstacles that they may not have considered. We also strive...
8 Jul 2019
What to Expect From Inbound 2019
Inbound 2019 is right around the corner, and we are preparing for the greatest digital marketing conference of the year! As our team grows, this year we will have a few new faces attending Inbound, as well as a couple of us joining the “five-timers” club. Inbound has more than 24,000 attendees and can be overwhelming for anyone who hasn’t attended before. Between the early mornings, constant networking, exciting speakers, and breakout sessions, the Stratagon team is ready to take on Inbound 2...
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