Ask 100 different people about their opinion of the news these days and you might hear 100 different answers. The only certainty: everyone has an opinion.
At a time where the news industry is changing rapidly, and the pace of communication is accelerating, you may find it challenging to capture the media's attention when you need to. Headliner is for those of us who want to better understand, and be understood, through effective communication.
Pick up Headliner: The Book and tune in to the podcast for additional insights.
This week, in the final episode of Headliner's third season, Stephen and Phil break down how communicators need to approach the transition to a post-COVID world.
Stephen gives his list of the three greatest issues facing society in the 22nd century (that is not a typo), and both of your hosts promise a much shorter wait before Season Four.
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27 Apr 2022
Episode 27: How (and Why) to Run for Public Office
This week, Stephen and Phil have a frank discussion about the realities of running for public office. They walk through the steps that every prospective candidate SHOULD be taking throughout the process.
Stephen also gives a blunt take on what is or isn't a good reason to pursue a political office.
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21 Apr 2022
Episode 26: Grassroots Organizing Done Right
This week, Stephen and Phil lay out their best practices for grassroots organizing. They talk about how to present your issue, build coalitions, and how to make sure you don't associate with people who will harm your cause in the long term.
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13 Apr 2022
Episode 25: Fixing Social Media in 10 Minutes
This week, Phil and Stephen take a big picture look at social media. They discuss the tremendous power companies like Meta and Twitter possess, and why it's too much for any person or private company to handle.
Stephen also gives three practical policies that multinational governments could institute to make improve our experience online.
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6 Apr 2022
Episode 24: Provincial Election Projections
This week, Phil and Stephen look forward to the 2022 Ontario provincial election. Rather than trying to predict the results, they share optimistic projections of what they'd like to see during the campaign. As a convenient aside, Stephen also lists five ideas that would massively improve Ontario's education system.
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30 Mar 2022
Episode 23: Trust Us, This Episode is Great
This week, Phil and Stephen talk about trust. They examine the results of the latest Edelman Trust Barometer and break down how our perceptions of trust in public institutions don't align with our behaviors. Stephen also lays out how media and communicators can work towards restoring the public's trust in the major pillars of Canadian society.
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23 Mar 2022
Episode 22: Canada's Olympic Sized Dilemma
This week, Phil and Stephen tackle the failure of the IOC, the Canadian Olympic Committee, and oddly enough, Lulu Lemon. Stephen also makes a case for how Olympic participation should reflect Canada's foreign policy and our standing amongst the international community.
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20 Mar 2022
Episode 21: Leadership Matters
This week, Stephen and Phil tackle the government's response to COVID-19. They talk about the successes and failures of political figures, the politicization of the pandemic, and Stephen shares the blunt truth about how many elected officials have fallen short.
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9 Mar 2022
Episode 20: Doing a Little Research
This week on Headliner, Stephen and Phil talk about various communications follies surrounding the Trucker Convoy that inhabited downtown Ottawa in February. Stephen uses this situation as a case study on why you need to do some research before associating yourself publically (or otherwise) with any given cause or group.
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2 Mar 2022
Episode 19: COVID-19 Communications
Welcome to Season Three of Headliner: The Podcast! To kick off the new season, Stephen and Phil go over some of the common errors they've observed in communications surrounding the COVID-19 pandemic. Stephen also provides his insight on when to disclose your self-interests in public advocacy.
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3 May 2021
Episode 18: Guerrilla Marketing(Part Two)
This week, you'll be hearing part two of Phil and Stephen's conversation about guerilla marketing.
Most times, guerrilla marketing tactics are used by smaller companies looking to make an impact that their cash flow wouldn't allow them to do by ordinary advertising means. However, no one ever said that bigger companies can't learn from these tactics and implement their own version of guerrilla PR.
The latter half of Phil and Stephen's conversation zeros in on how big companies have thought outside the box and run successful guerrilla marketing campaigns.
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3 May 2021
Episode 17: Guerrilla Marketing (Part 1)
This week, you'll be hearing part one of Phil and Stephen's conversation about guerilla marketing.
No one can control whether a marketing campaign or publicity stunt will viral. That said, Stephen gives a few examples of times where companies saw their moment and capitalized on it, even if that moment required them to be a little more flexible with their messaging.
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21 Apr 2021
Episode 16: Advocacy in the Media w/Derek Lothian (Part 2)
This week, Headliner brings you part two of Stephen and Phil's conversation with Derek Lothian, President and CEO of the Insurance Brokers Association of Saskatchewan.
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12 Apr 2021
Episode 15: Advocacy in the Media w/Derek Lothian (Part 1)
This week, Headliner brings you part one of Stephen and Phil's conversation with Derek Lothian, President and CEO of the Insurance Brokers Association of Saskatchewan.
In this part of the interview, Derek gives his three key rules for success in getting your organization's story picked up by the media.
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5 Apr 2021
Episode 14: How To Construct A Story
In the fourth installment of Season Two, Phil and Stephen give a crash course on how to construct and maintain your organization's story.
Your hosts break down the various parts of a story, and how to position your organization to be seen favorably within the ongoing narrative. Additionally, Stephen lays out the keys for making sure that reporters and media members take away the information you want them to when they interact with your organization.
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