How often does this podcast release new episodes?

This podcast is currently inactive and not releasing new episodes.

Where can I listen to this podcast?

This podcast is available on 6 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

No, this podcast does not typically feature guests.

Headtraining

Claim This Podcast

by Polly Hammond

5.0(2 reviews)

8 episodes

Updated Inactive

Accepts GuestsHas SponsorsLocation 🇬🇧

Podcast Overview

Welcome to 'Headtraining,' your weekly dose of all things digital for wine. Ecommerce, analytics, social media, newsletters, ads, and algorithms…whew! Photography, video, podcasts, copy, design, chatGPT! The world of digital marketing is vast, and it's easy to get lost. But in this series, we're going to break it down together. From the nitty-gritty of SEO and CRMs to the creative world of content marketing and community-building, Headtraining’s got you covered. Some weeks you'll get expert interviews and useful recaps, other weeks it'll be just you and me, diving deep into a topic. But every week, you’ll get actionable advice, designed for wineries, in a language that makes sense to you.

Language

🇺🇲

Publishing Since

2/19/2024

Visit Website View on Apple Podcasts RSS Feed

1 verified contact email on file for Headtraining

Pitch yourself as a guest, propose sponsorships, or reach out directly to the host.

See contact details

Recent Episodes

February 20, 2024

Mastering the Art of the Brief: A Guide for Getting the Best from Your Marketing Partner

In the vast ocean of digital marketing, the strength of your brief can either anchor your success or let your campaign drift aimlessly. "Mastering the Art of the Brief" on Headtraining, hosted by Polly Hammond of 5forests, is your compass to navigating these waters. We're not just talking about communicating your vision; we're about transforming it into tangible results. ️ This Episode Unveils: <ul> <li>The essence of aligning your brief with your business's heart. ❤️</li> <li>Setting clear, impactful objectives </li> <li>Knowing your audience like the back of your hand </li> <li>Ensuring your brand's identity shines bright across all digital platforms </li> <li>And so much more from budgeting to post-launch expectations. </li> </ul> Why This Matters: Every detail in your brief is a stepping stone towards maximizing your campaign's potential. From boosting online sales to capturing hearts, the journey to remarkable results starts here. Gain Insider Tips and Actionable Advice on: <ul> <li>Avoiding common pitfalls ️</li> <li>Communicating effectively with your digital marketing partner ️</li> <li>Elevating your digital marketing strategy .</li> </ul> Calling All Digital Marketers & Business Visionaries: What's one challenge you've faced with digital marketing briefs? Drop a comment below or share this post to start a conversation that enlightens! #DigitalMarketing #MarketingStrategy #Podcast #BusinessGrowth #Headtraining

February 19, 2024

Beyond the Pack Shot - Mastering Beauty Shots in Wine Product Photography

Today, we're spotlighting the craft of wine product photography. Far from just capturing images, we're diving into visual storytelling, the nuances of photo composition, color theory, and cultural awareness, especially for global wine brands. What You'll Learn: <ul> <li>The Three Categories of Product/Marketing Photos: Understand the differences between lifestyle photography, beauty shots, and pack shots, and how they influence consumer engagement. </li> <li>Creating Compelling Beauty Shots: Actionable tips on planning, storytelling, and emotional connection through photography. </li> <li>Psychological Triggers in Imagery: Leveraging visual elements to captivate and engage your audience. </li> <li>Cultural Sensitivity in Photography: Navigating global market compatibility while being culturally aware. </li> <li>Design Techniques: From selecting the right setting to using color theory effectively. </li> <li>Technical Tips: Insights on equipment, post-production, and creating a versatile image library. </li> <li>SEO for Photography: Boost your digital presence with these behind-the-scenes tricks for enhancing your images' online impact. </li> </ul> Connect with Us: Questions or Feedback? Reach out to 5forests for expert advice on winery marketing. <a class="yt-core-attributed-string__link yt-core-attributed-string__link--display-type yt-core-attributed-string__link--call-to-action-color" tabindex="0" href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbXItdVg1MVIybXdVNUxHdXE0Mnl5X2NzNTFMQXxBQ3Jtc0trZi1UWlItV01pNXBQN3RSbGxTV1Z5MDF5X21tcUgzcTVPTnI0V1hUVEliOEF2Z0ZNRnE1LUNOZHFVQVZYbGlGZHEwQktTYkVJU0NsaUJJLW5jenExQXFKVG5BNnEtaEhSd2JKaThITTdabE9tRW1TSQ&q=https%3A%2F%2F5forests.com%2Fcontact%2F&v=PHdy09K-iz8" target="_blank" rel="nofollow noopener">https://5forests.com/contact/</a> Like, Subscribe, and Share: Don't forget to like, subscribe, and share this video for more insights on smart marketing strategies for better wineries. Join us next week for another insightful episode of Headtraining!

February 19, 2024

How to Sell More Wine with Better Photography

Welcome to Headtraining's deep dive into Lifestyle Photography for Wine Brands! In this episode, we're uncovering how to transform your digital marketing strategy with the art of lifestyle photography, including: <ul> <li>Introduction to Lifestyle Photography: Learn why it's crucial for your winery's marketing strategy. </li> <li>Research-Backed Impact: Insights from studies revealing the significant influence of lifestyle photography on consumer behavior. </li> <li>Psychology Behind Purchases: Understanding the subconscious influences driving customer decisions. </li> <li>Marketing and Design Strategies: Practical tips on creating compelling lifestyle photographs that align with your brand and engage your audience. </li> <li>Cost-Effective Planning and Management: Tips on planning, staging, and managing your photoshoots for maximum efficiency and impact. </li> </ul> Don't miss out on the "5forests Ultimate Shotlist" - a comprehensive guide to planning your photoshoots. Free download at <a class="yt-core-attributed-string__link yt-core-attributed-string__link--display-type yt-core-attributed-string__link--call-to-action-color" tabindex="0" href="https://5forests.com/resources/the-ultimate-shotlist-for-winery-photography-that-sells/" target="_blank" rel="nofollow noopener">https://5forests.com/resources/the-ul...</a> If you found this episode helpful, please like, share, and subscribe for more insights on how to rock your winery's digital marketing. Have questions or ideas? Drop them in the comments or reach out to us directly @ <a class="yt-core-attributed-string__link yt-core-attributed-string__link--display-type yt-core-attributed-string__link--call-to-action-color" tabindex="0" href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa3Y5YlMxODZ4dlpzeDU3T3FTZDZndFFrblV1d3xBQ3Jtc0tublRkZUZmS0pEbnhVZVB4OENKb3ozSzRoN0QyRF9rVGlQcE1lNFlFTzFoT3J3cUFVMkNURkNxaGFKNzJnUnVLRGdpVDdLT1RzY3poYlgyWmJ2bXhGODhqOHZqTThrWHNxdmxuX2NneXFHSVhHTmNjTQ&q=https%3A%2F%2F5forests.com%2F&v=rVwQmP36URM" target="_blank" rel="nofollow noopener">https://5forests.com</a>. Connect with Us: ⚡ What we do: <a class="yt-core-attributed-string__link yt-core-attributed-string__link--display-type yt-core-attributed-string__link--call-to-action-color" tabindex="0" href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqazZHTUtnVF8zb0pHajhjZWNLeGwzSGVQUzJ3UXxBQ3Jtc0tsSW5tYVVqbVJ5Z0pMUEd2XzJkSGE0LUtPQVFzSWtUT3Y3RUVSMFZRMWpPb0UxbUVYOXlueTlQSUJVa1R3MmFxU1Q0Y0wwYm16S2RFV2NMa3Fybk51QmJvYS1MakROMzJ6MXFkb3NQNDJjb0k4WnNiMA&q=https%3A%2F%2F5forests.com%2Fservices%2F&v=rVwQmP36URM" target="_blank" rel="nofollow noopener">https://5forests.com/services/</a> ⚡ Who we are: <a class="yt-core-attributed-string__link yt-core-attributed-string__li

8 total episodes available

Deep-dive analytics for Headtraining

Frequently asked questions

Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.

What is Headtraining?: Welcome to 'Headtraining,' your weekly dose of all things digital for wine. Ecommerce, analytics, social media, newsletters, ads, and algorithms…whew! Photography, video, podcasts, copy, design, chatGPT! The world of digital marketing is vast, and it's easy to get lost. But in this series, we're going to break it down together. From the nitty-gritty of SEO and CRMs to the creative world of content marketing and community-building, Headtraining’s got you covered. Some weeks you'll get expert interviews and useful recaps, other weeks it'll be just you and me, diving deep into a topic. But every week, you’ll get actionable advice, designed for wineries, in a language that makes sense to you.
How often does this podcast release new episodes?: This podcast updates inactive.
Where can I listen to this podcast?: This podcast is available on 6 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: No, this podcast does not typically feature guests.

Legal Disclaimer

Pod Engine is not affiliated with, endorsed by, or officially connected with any of the podcasts displayed on this platform. We operate independently as a podcast discovery and analytics service.

All podcast artwork, thumbnails, and content displayed on this page are the property of their respective owners and are protected by applicable copyright laws. This includes, but is not limited to, podcast cover art, episode artwork, show descriptions, episode titles, transcripts, audio snippets, and any other content originating from the podcast creators or their licensors.

We display this content under fair use principles and/or implied license for the purpose of podcast discovery, information, and commentary. We make no claim of ownership over any podcast content, artwork, or related materials shown on this platform. All trademarks, service marks, and trade names are the property of their respective owners.

While we strive to ensure all content usage is properly authorized, if you are a rights holder and believe your content is being used inappropriately or without proper authorization, please contact us immediately at hey@podengine.ai for prompt review and appropriate action, which may include content removal or proper attribution.

By accessing and using this platform, you acknowledge and agree to respect all applicable copyright laws and intellectual property rights of content owners. Any unauthorized reproduction, distribution, or commercial use of the content displayed on this platform is strictly prohibited.