Welcome to Health Impressions: the show about Authority, Acquisition, and Retention. Hosted by Bryan Cush, Co-Founder of Tidal Health Group, a digital marketing agency specializing in healthcare. The show focuses on the cross sections of marketing, patient experience and product development. They explore strategies for providing high-quality care, enhancing patient experience and retention through cutting-edge technologies. They will be speaking with like-minded industry leaders who will be sharing their learnings and spilling some secrets too.
Health Impressions: Authority, Acquisition, Retention
Claim This Podcastby Bryan Cush
21 episodes
Updated Daily
Accepts GuestsHas Sponsors
45
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality59
Social0
YouTube76
Engagement0
Podcast Overview
Welcome to Health Impressions: the show about Authority, Acquisition, and Retention. Hosted by Bryan Cush, Co-Founder of Tidal Health Group, a digital marketing agency specializing in healthcare. The show focuses on the cross sections of marketing, patient experience and product development. They explore strategies for providing high-quality care, enhancing patient experience and retention through cutting-edge technologies. They will be speaking with like-minded industry leaders who will be sharing their learnings and spilling some secrets too.
Language
🇺🇲
Publishing Since
7/14/2023
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45
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality59
Social0
YouTube76
Engagement0
8
Excellent Areas
2
Good Performance
9
Growth Opportunities
excellent
Episode Length
35 minutes
Performing excellently!
good
Show Experience
17 episodes over 2.2 years
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poor
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Every 46 days
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Recent Episodes
December 8, 2025
Beyond Chatbots: The New Era of Conversational Healthcare Websites
Show notes: In this episode, Bryan Cush sits down with Teri Sun, Chief Strategy Officer at White Rhino, to explore how AI is transforming healthcare marketing. Teri explains how moving beyond static websites to dynamic, empathetic digital experiences can personalize patient journeys, using psychographic and emotional data to deliver clarity and trust. She also shares how AI is reshaping website development, making roles more interconnected and strategies more patient-focused. From real-time Personas to conversational websites, Teri envisions a future where healthcare digital experiences guide patients with tailored, supportive interactions at every step of their decision-making journey. Linkedin: https://www.linkedin.com/in/teribarrows/ Website: http://www.whiterhino.com
November 10, 2025
Claim, Frame, Prove: Jason Barnard on Shaping Digital Brand Personas
Show notes: In this episode, host Bryan Cush sits down with Jason Barnard for an eye-opening conversation on the powerful intersection of personal branding and digital algorithms. Together, they unpack how online personas can — and should — be intentionally designed to reflect and reinforce real-world credibility. Jason breaks down his signature framework, “Claim, Frame, and Prove,” which guides brands to take control of how they’re perceived by both AI systems and search engines. Drawing from Kalicube’s database of more than 9.4 billion data points, he explains how data-driven brand intelligence fuels visibility, trust, and authority in the digital landscape. Listeners will gain a deeper understanding of how to use SEO, AI, and digital brand strategy to not only rank higher but resonate stronger — transforming online perception into tangible business success. About the Guest: Jason Barnard is a serial entrepreneur, award-winning innovator, bestselling author and acclaimed keynote speaker. He’s the CEO and founder of Kalicube, a premium Digital Branding Consultancy in France and the United States. Jason specializes in personal brand intelligence, giving business leaders control over how decision-makers perceive them on Google and AI when million-dollar decisions are at stake. Linkedin: https://www.linkedin.com/in/jasonmbarnard/Website: https://jasonbarnard.com
October 6, 2025
From Search to Trust: How AI Is Changing the Patient Journey
Show notes: On this episode, Bryan Cush sits down with Rob Klein, who brings decades of experience analyzing the ever-evolving healthcare sector, to explore the transformative role of AI in healthcare marketing. They discuss how emerging technologies are reshaping consumer interactions with hospital websites and influencing decision-making. Rob shares his perspective on building authentic brand messaging in an AI-driven world, outlining the shift from traditional keyword-focused strategies to more meaningful, content-led engagement. He emphasizes the balance between brand building and performance marketing, and the importance of connecting with consumers beyond transactional exchanges. Key topics include the challenges of creating transparent patient experiences, the power of consumer reviews in shaping brand perception, and tactical strategies for engaging Gen Z in healthcare storytelling. About the Guest: Rob Klein, Founder & CEO of Klein & Partners, is a nationally recognized leader in health care brand management and measurement; communications evaluation and measurement; and service line development, working with hospitals and health systems for 40 years. His focus on staying abreast with developments inside and outside of health care ensures strategic and tactical counsel well-beyond the numbers. Rob has a bachelor’s degree in marketing and a master’s degree in advertising from Michigan State University. He developed and teaches the SHSMD U online research class and has served on the SHSMD national board. Linkedin: https://www.linkedin.com/in/kleinbrandmanWebsite: www.kleinandpartners.com
21 total episodes available
Recent guests on Health Impressions: Authority, Acquisition, Retention
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Evan Steele
Guest
Saul Marquez
Guest
Dean Browell
Guest
Lily Ray
Guest
Bryan Cush
Guest
Jay Parkinson
Guest
Dr Zeev Neuwirth
Guest
Jerry Hobbs
Guest
Bethany Hale
Guest
Teri Sun
Guest
Marc Needham
Guest
Matt Fitzgerald
Guest
Deep-dive analytics for Health Impressions: Authority, Acquisition, Retention
Frequently asked questions
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- What is Health Impressions: Authority, Acquisition, Retention?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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