Health Nonprofit Digital Marketing
Claim This Podcastby Spencer Brooks
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Podcast Overview
<p>Are you a nonprofit marketing and communications leader responsible for reaching and engaging people with health issues? Join host Spencer Brooks of Brooks Digital in a series of in-depth conversations with nonprofit marketing leaders and experts who discuss the unique challenges of marketing in the health issue space.</p>
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Publishing Since
3/18/2021
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Recent Episodes
April 10, 2026
Why I'm Ending the Podcast, And What's Next
<p>In this final episode of Health Nonprofit Digital Marketing, Spencer Brooks shares why he's wrapping up the podcast after 91 episodes and four years. He talks about how his consulting work has increasingly focused on helping nonprofits that provide health information adapt their digital strategy to the rise of AI-powered search, and why that shift is pushing him toward speaking and writing as his primary channels for thought leadership. Spencer also shares where to follow along with his work going forward.</p> <p><b>Resources</b></p> <ul><li>The Future of Search Is Already Here and Nonprofits Need to Be Ready: <a href="https://brooks.digital/health-nonprofit-digital-marketing/future-of-search/" target="_blank">https://brooks.digital/health-nonprofit-digital-marketing/future-of-search/</a></li><li>LinkedIn: <a href="https://www.linkedin.com/in/spencerbrooks/" target="_blank">https://www.linkedin.com/in/spencerbrooks/</a></li></ul> <p><b>Contact Spencer</b></p> <ul><li>Email: <a href="mailto:spencer@brooks.digital" target="_blank">spencer@brooks.digital</a></li></ul>
January 9, 2026
How Strategic Planning Helps Nonprofits Do Less, Better
<p>Every nonprofit leader knows the feeling of too many priorities, too few resources, and a growing list of "good ideas" that never seem to get done. In this episode, Spencer talks with Cynthia Ryan, Executive Director of the Vestibular Disorders Association (VeDA), about how strategic planning and smart prioritization can help small nonprofits focus their energy where it matters most.</p> <p>Cynthia shares how VeDA uses a three-year strategic plan paired with a one-page annual action plan to stay focused on their mission without losing flexibility. We explore her impact-versus-effort framework for deciding which projects deserve attention, how tools like Asana and documented processes create institutional memory, and what it means to lead with clarity when everything feels urgent.</p> <p>If you've ever felt overwhelmed by competing priorities or wondered how to say no to good ideas so you can say yes to the right ones, this conversation is for you.</p> <p><b>About the guest</b></p> <p>Cynthia Ryan is the Executive Director of the Vestibular Disorders Association, known as VeDA, the leading international nonprofit dedicated to supporting people living with chronic dizziness, vertigo, and balance disorders. For a decade and a half, Cynthia has championed patient-centered education, advocacy, and research initiatives that help people feel seen, supported, and empowered in their health journey. Under her leadership, VeDA has expanded its global reach, launched innovative programs like the Life Rebalanced Live virtual conference, strengthened partnerships with clinicians and researchers, and grown a vibrant community of patients, caregivers, and healthcare professionals. With a background in nonprofit management, strategic communication, and community-building, Cynthia brings a deep commitment to elevating the voices of vestibular patients and driving progress in diagnosis, treatment, and quality of life. She is passionate about helping people find clarity in a world that won’t stop spinning—and ensuring that no one faces a vestibular disorder alone.</p> <p><b>Resources</b></p> <ul><li>Virtual Vestibular Conference: <a href="https://vestibular.org/LRL/" target="_blank">https://vestibular.org/LRL/</a> </li><li>The Better Fundraising Company: <a href="https://betterfundraising.com/improve-your-fundraising-capacity/" target="_blank">https://betterfundraising.com/improve-your-fundraising-capacity/</a></li><li>National Organization for Rare Disorders: <a href="https://rarediseases.org/" target="_blank">https://rarediseases.org/</a></li><li>Agile Marketing with Lesli Proffitt Nordström of the National Organization for Rare Disorders (NORD): <a href="https://brooks.digital/health-nonprofit-digital-marketing/agile-marketing/" target="_blank">https://brooks.digital/health-nonprofit-digital-marketing/agile-marketing/</a></li></ul> <p><b>Contact Cynthia</b></p> <ul><li><a href="mailto:cynthia.ryan@vestibular.org" target="_blank">cynthia.ryan@vestibular.org</a></li><li>LinkedIn: <a href="https://www.linkedin.com/company/vestibular-disorders-association/?viewAsMember=true" target="_blank">https://www.linkedin.com/company/vestibular-disorders-association</a></li><li>Twitter: <a href="https://x.com/vestibularveda" target="_blank">https://x.com/vestibularveda</a></li><li>Facebook: <a href="https://www.facebook.com/vestibulardisorders" target="_blank">https://www.facebook.com/vestibulardisorders</a></li><li><a href="http://vestibular.org" target="_blank">vestibular.org</a></li></ul>
December 12, 2025
The Most Expensive Opinion in the Room
Spencer Brooks guides nonprofit marketing directors to shift leadership's perspective towards user-centered digital strategies by first examining internal political influences.
93 total episodes available
Recent guests on Health Nonprofit Digital Marketing
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Spencer Brooks
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Penny Aronson
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Dana Snyder
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Bess Goggins
Guest
Stephanie Jacobs
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Dr Kirk Adams
Guest
Bill Villafranco
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Frequently asked questions
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- What is Health Nonprofit Digital Marketing?
<p>Are you a nonprofit marketing and communications leader responsible for reaching and engaging people with health issues? Join host Spencer Brooks of Brooks Digital in a series of in-depth conversations with nonprofit marketing leaders and experts who discuss the unique challenges of marketing in the health issue space.</p> - How often does this podcast release new episodes?
This podcast updates weekly.
- Where can I listen to this podcast?
This podcast is available on 10 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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