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Health Podcast Show

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17 episodes

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Podcast Overview

Are you working to reach audiences about health topics? Know this: Podcasts deliver information directly to the soft tissue between your ears while your hands are busy, but your mind is free. That's the unique power of podcasts, and "Health Podcast Show" is here to help you harness it. Health Podcast Show is a new series designed for professionals working across healthcare, science, and media, from content creation and advertising to patient education and clinical communication. Look, we get it: Podcasts are everywhere, but finding what actually works in health podcasting is the real challenge. Creating content, reaching audiences, educating stakeholders, building omnichannel campaigns—each requires different strategies and tactics. Health Podcast Show features leaders showing you how. We're starting with the speakers and sessions from the 2025 Health Podcast Summit, and continuing to showcase additional experts across content creation, advertising, education, technology, and clinical research. Each episode delivers actionable insights to help you participate more effectively in this growing medium—from growing a show to scaling education platforms and marketing campaigns that perform. We're working to elevate, amplify, and demystify the role of podcasts in health education and communication, with an unwavering commitment to evidence-based, human-centered, high-impact content. Tune into Health Podcast Show, hosted by healthcare and podcast industry veteran Dan Kendall, and join the health podcast conversation.

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Publishing Since

11/23/2025

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Recent Episodes

May 21, 2026

Ep16: The Biggest Paid Media Mistakes Health Podcasters Make — and What to Do Instead

What's the difference between a paid media strategy that wastes your budget and one that actually builds a loyal audience? Chase Hattie and Safa Shahkhalili from mowPod — the largest driver of engaged listeners to top podcasts across the US, Canada, and the UK — break down the most common mistakes healthcare podcasters make with paid media, and what the smartest ones do differently. From confusing awareness with engagement, to underestimating how much marketing investment a podcast actually needs, Chase and Safa cut through the noise with practical guidance that applies whether your show is three episodes old or three seasons in. They also explain why running Facebook and Instagram ads rarely converts listeners, why a multi-touchpoint strategy is essential, and how retargeting can turn a casual sample into a habitual listener. Key Takeaways Awareness and engagement are not the same thing. Getting someone to scroll past your ad is not the same as getting them to press play. Social media ads (Meta, LinkedIn) ask a lot — they want a cold audience to immediately dedicate 20–30 minutes to your show. That's a big ask from a single impression. Multiple touchpoints matter. People need to encounter your podcast in several places, over time, before they commit to becoming regular listeners. Retargeting is central to building habitual listenership — don't stop once someone has sampled the show. Podcasting is a marathon. Plan for where you want the show to be in a year, then work backwards. Budget reality check: plan to spend at minimum 50% of your production budget on marketing — and in some industries, that ratio is closer to 2:1. Connect with Our Guests Chase Hattie, Chief Revenue Officer, mowPod: https://www.linkedin.com/in/chasehattie/ Safa Shahkhalili, Business Development Manager, mowPod: https://www.linkedin.com/in/suddenlysafa/ Learn more at: https://www.mowpod.com Download the Resource Guide Key takeaways from this episode are available as a free PDF here: https://canva.link/tiy0ngdu6wymcuf Connect with Dan Kendall LinkedIn: https://linkedin.com/in/dankendall Instagram: https://instagram.com/healthtechdan Connect with HealthPodcast.Org Sign up for our Newsletter: https://healthpodcast.org/newsletter LinkedIn: https://www.linkedin.com/company/healthpodcastorg/ Instagram: https://instagram.com/healthpodcastorg YouTube: https://www.youtube.com/@HealthPodcastOrg Health Content Integrity Pledge: https://healthpodcast.org/health-content-integrity-pledge Health Podcast Show is part of HealthPodcast.Org // Brought to you by Mission Based Media

February 5, 2026

Ep15: Why Your Podcast Is the Ultimate Business Development and Content Marketing Engine

What if your podcast could create 52 high-value conversations each year with people who would never take your sales call? Greg Wasserman, Head of Relationships at RSS.com, argues that healthcare organizations need to stop chasing downloads and start building relationships through podcasting. Drawing from his experience across media sales and podcast hosting, Greg reveals that the real value isn't sponsorship revenue—it's transforming cold prospects into warm connections through the power of being a podcast host. He challenges healthcare professionals to shift from "give me your attention" content to "take me with you" audio that fits into busy lives, emphasizing that smart packaging and compelling titles matter more than expensive studio equipment. With 30% of podcast listening happening outside Apple and Spotify, Greg advocates for broad distribution strategies that prioritize relationship-building over vanity metrics. This episode features a recording from the 2025 Health Podcast Summit. Get free access to all 37 sessions here: ⁠⁠⁠⁠healthpodcastsummit.com⁠⁠ Resources Mentioned Connect with Greg Wasserman on LinkedIn: https://www.linkedin.com/in/gregwasserman/ If you have an existing podcast, you can switch to RSS.com and get 6 months free: https://rss.com/switch-to-rss If you don’t have a podcast and want to start one,go to RSS.com. It’s free to sign up, no credit card required, and you can use promo code RSSSTARTNOW for one month free. Connect with Dan Kendall • LinkedIn: ⁠⁠https://linkedin.com/in/dankendall⁠⁠ • Instagram: ⁠⁠https://instagram.com/healthtechdan⁠⁠ Connect with HealthPodcast.Org • Sign up for our Newsletter: ⁠⁠https://healthpodcast.org/newsletter⁠⁠ • LinkedIn: ⁠⁠https://www.linkedin.com/company/healthpodcastorg/⁠⁠ • Instagram: ⁠⁠https://instagram.com/healthpodcastorg⁠⁠ • YouTube: ⁠⁠https://www.youtube.com/@HealthPodcastOrg⁠⁠ Visit our other resources and sites to learn more about Health Podcasting: • Health Podcast Show - ⁠⁠https://HealthPodcastShow.com⁠⁠ • Health Podcast Awards - ⁠⁠https://HealthPodcastAwards.com⁠⁠ • Health Podcast Library - ⁠⁠https://HealthPodcastLibrary.com⁠⁠ • Health Podcast Summit - ⁠⁠https://HealthPodcastSummit.com⁠⁠ Health Content Integrity Pledge • ⁠⁠https://healthpodcast.org/health-content-integrity-pledge⁠⁠ ⁠⁠Health Podcast Show⁠⁠ is part of ⁠⁠HealthPodcast.Org⁠⁠ // Brought to you by Mission Based Media

January 26, 2026

Ep14: How this Hospital Uses Podcasts to Advance Pediatric Healthcare

How do you go from recording in borrowed conference rooms with equipment in a shopping bag to one of the top five pediatric podcasts in the world? Jessie Cohen and Melanie Douglass from Children's Hospital Colorado did exactly that, building a homegrown podcast experiment into a show with over 2 million downloads across 187 countries. Now operating from a dedicated studio, they reach primary care providers across their seven-state region and beyond by applying journalistic storytelling techniques that create deeper trust and engagement than traditional medical education formats. Cohen, a former national correspondent, encourages doctors to go beyond the white coat and share the human experiences that shape their practice. In this session, they'll share how they turned grassroots passion into global impact. This episode features a recording from the 2025 Health Podcast Summit. Get free access to all 37 sessions here: ⁠⁠⁠healthpodcastsummit.com⁠⁠ Chapters00:00 Intro 02:03 Meet the Team and Charting Pediatrics 04:47 Top Five Pediatric Podcast Worldwide 06:18 Why Podcasting for Physician Relations 08:27 Target Audience and Secondary Listeners 11:23 Spanish Language Podcast Launch 16:08 Evolution from Part-Time to Dedicated Resources 18:52 Jesse's Journalism Background and Transition 21:47 Dedicated Personnel and Equipment Challenges 23:42 Building the Studio 25:17 Live Events Strategy 27:38 Strong Storytelling Beyond the White Coat 30:04 Dr. Lori Sherlock's Vulnerable Story 32:51 Trusted Education and Hospital Reputation 35:12 Heart Institute Promotion Campaign 37:54 Recording and Editing Advertisements 39:08 Dynamic Ad Insertion Discussion 42:11 Listener Testimonial from Auburn Student 46:04 ROI and Strategic Planning 48:37 How to Get Started Advice 51:06 Where to Find Charting Pediatrics Resources Mentioned Connect with Jessie Cohen on LinkedIn: ⁠https://www.linkedin.com/in/jessie-cohen-ba9b30b1/⁠ Connect with Melanie Douglass on LinkedIn: ⁠https://www.linkedin.com/in/melanie-douglass-mba-72916843/⁠ ⁠Charting Pediatrics podcast⁠ (all platforms) ⁠Pediatrics en Línea⁠ - Spanish language sister podcast ⁠2024 Podcast Hype video Connect with Dan Kendall • LinkedIn: ⁠⁠https://linkedin.com/in/dankendall⁠⁠ • Instagram: ⁠⁠https://instagram.com/healthtechdan⁠⁠ Connect with HealthPodcast.Org • Sign up for our Newsletter: ⁠⁠https://healthpodcast.org/newsletter⁠⁠ • LinkedIn: ⁠⁠https://www.linkedin.com/company/healthpodcastorg/⁠⁠ • Instagram: ⁠⁠https://instagram.com/healthpodcastorg⁠⁠ • YouTube: ⁠⁠https://www.youtube.com/@HealthPodcastOrg⁠⁠ Visit our other resources and sites to learn more about Health Podcasting: • Health Podcast Show - ⁠⁠https://HealthPodcastShow.com⁠⁠ • Health Podcast Awards - ⁠⁠https://HealthPodcastAwards.com⁠⁠ • Health Podcast Library - ⁠⁠https://HealthPodcastLibrary.com⁠⁠ • Health Podcast Summit - ⁠⁠https://HealthPodcastSummit.com⁠⁠ Health Content Integrity Pledge • ⁠⁠https://healthpodcast.org/health-content-integrity-pledge⁠⁠ ⁠⁠Health Podcast Show⁠⁠ is part of ⁠⁠HealthPodcast.Org⁠⁠ // Brought to you by Mission Based Media

17 total episodes available with 1 transcripts

Deep-dive analytics for Health Podcast Show

Frequently asked questions

Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.

What is Health Podcast Show?: Are you working to reach audiences about health topics? Know this: Podcasts deliver information directly to the soft tissue between your ears while your hands are busy, but your mind is free.

That's the unique power of podcasts, and "Health Podcast Show" is here to help you harness it.

Health Podcast Show is a new series designed for professionals working across healthcare, science, and media, from content creation and advertising to patient education and clinical communication.

Look, we get it: Podcasts are everywhere, but finding what actually works in health podcasting is the real challenge. Creating content, reaching audiences, educating stakeholders, building omnichannel campaigns—each requires different strategies and tactics. Health Podcast Show features leaders showing you how.

We're starting with the speakers and sessions from the 2025 Health Podcast Summit, and continuing to showcase additional experts across content creation, advertising, education, technology, and clinical research.

Each episode delivers actionable insights to help you participate more effectively in this growing medium—from growing a show to scaling education platforms and marketing campaigns that perform.

We're working to elevate, amplify, and demystify the role of podcasts in health education and communication, with an unwavering commitment to evidence-based, human-centered, high-impact content.

Tune into Health Podcast Show, hosted by healthcare and podcast industry veteran Dan Kendall, and join the health podcast conversation.
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

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