Welcome to Health School!
This is where health and fitness professionals like you get to up their game with a splash of functional medicine.
Hosted by Jake Carter from the Institute of Health, we're all about giving health coaches, personal trainers, and allied health professionals the inside scoop on integrating functional medicine into their work.
Dive into episodes packed with business tips for growth, functional medicine insights, and nutritional advice that'll help you and your clients shine.
If you're keen on bridging the health and wellness gap with healthcare, you've found your purpose-driven tribe.
We're talking everything from blood work and gut health to women's wellness, with no stone left unturned, with business strategies that have turned health coaches into six and seven-figure earners.
Health School isn't just a podcast; it's your ticket to leading the charge in health innovation.
Get ready to become the go-to person in your field, boost your impact, and lead the way ...
Tune into Health School with Jake Carter and kickstart a transformation in your practice and your clients' lives today.
This podcast is not to treat, diagnose or cure any disease. Please seek advice from a medical health professional should you have any concerns.
Episode 8: What Should The Duration Of My Client Package Be?
Jake Carter discusses the importance of evaluating the duration of client commitments for health coaches. He explains that while many coaches opt for shorter commitments to make it easier for clients to join, this may not be the best approach.
Shorter commitments can set unrealistic expectations for clients and prevent coaches from addressing the root causes of their clients' health issues.
Jake suggests that coaches should consider their niche, level of authority, and experience when determining the appropriate duration of client commitments. He recommends starting with a 90-day commitment, which allows enough time for building rapport, achieving results, and receiving referrals.
👉🏼 Reach out to Jake Carter's Instagram (https://www.instagram.com/mrjakecarter/) (@mrjakecarter) for more resources and how you can take your health coaching business to the next level.
This podcast is not to treat, diagnose or cure any disease. Please seek advice from a medical professional should you have any concerns.
28 Feb 2024
Episode 7: Is Focusing On One Program Better?
Jake Carter discusses the benefits of running one program instead of multiple programs in the health industry. He explains that running one program reduces cognitive load and decision fatigue, which allows for direct feedback and experience, and makes marketing more potent and impactful.
He also mentions that having multiple programs can create blurred marketing and mismanaged expectations for clients.
Additionally, the potential issue of overdelivering to clients in lower ticket programs and the benefits of having one program for greater commitment, results, and authority within a niche.
👉🏼 Reach out to Jake Carter's Instagram (https://www.instagram.com/mrjakecarter/) (@mrjakecarter) for more resources and how you can take your health coaching business to the next level.
This podcast is not to treat, diagnose or cure any disease. Please seek advice from a medical professional should you have any concerns.
28 Feb 2024
Episode 6: Nutrition & Blood Work
Jake Carter discusses six different ways to personalise nutrition plans by looking at blood work to gauge nutrient deficiencies.
He focuses on iodine, zinc, magnesium, selenium, vitamin B6, and vitamin B12.
For each nutrient, he explains the importance, provides key markers to look for in blood work, discusses subjective biofeedback markers, and suggests specific foods to add to the diet.
He also mentions potential risks and considerations for each nutrient.
Carter emphasises the importance of personalising nutrition plans based on individual needs and blood work results.
👉🏼 Reach out to Jake Carter's Instagram (https://www.instagram.com/mrjakecarter/) (@mrjakecarter) for more resources and how you can take your health coaching business to the next level.
This podcast is not to treat, diagnose or cure any disease. Please seek advice from a medical professional should you have any concerns.
28 Feb 2024
Episode 3: Why Is Functional Blood Work So Important?
Functional blood work is important for health professionals because it can transform both their clients' results and their own business.
Without functional blood work, health professionals may rely on ineffective social media strategies and struggle to convince prospects of their value.
They may also struggle to provide personalised nutrition and training plans, leading to client dissatisfaction and lack of results.
Implementing functional blood work can attract more clients and help deliver faster and easier results.
It allows for a deeper understanding of clients' challenges and helps tailor nutrition and lifestyle plans.
This leads to increased client adherence and consistency, resulting in bigger and faster results.
Health professionals who offer functional blood work can charge more and gain industry recognition as experts in their niche.
Overall, functional blood work can transform both clients' lives and the success of health professionals' businesses.
👉🏼 Reach out to Jake Carter's Instagram (https://www.instagram.com/mrjakecarter/) (@mrjakecarter) for more resources and how you can take your health coaching business to the next level.
This podcast is not to treat, diagnose or cure any disease. Please seek advice from a medical professional should you have any concerns.
28 Feb 2024
Episode 5: Nail Your Niche
Jake Carter discusses the importance of finding a niche in the health industry.
He explains that having a niche helps you identify who you are serving and how you can help them.
By focusing on one person, one problem, and one promise, you can create a more targeted and effective message.
Carter also emphasises the need for authenticity and connecting with your own experiences and expertise when choosing a niche.
He provides a series of questions to help identify the right market to lean into and the potential resistance or regrets that may cause you to lean out.
Additionally, he suggests creating a table to compare different niches based on factors such as love, help, pay, and percentage.
Carter also discusses the importance of considering the age, interests, and values of your target audience when developing your offer, along with testing multiple offers and seeking feedback from past clients, current clients, and your audience.
👉🏼 Reach out to Jake Carter's Instagram (https://www.instagram.com/mrjakecarter/) (@mrjakecarter) for more resources and how you can take your health coaching business to the next level.
This podcast is not to treat, diagnose or cure any disease. Please seek advice from a medical professional should you have any concerns.
28 Feb 2024
Episode 4: The Group Coaching Framework
Jake Carter discusses the challenges that health professionals face when transitioning their business online and offers a solution called the Evergreen Coaching model.
He explains that many health professionals struggle with overwhelm and burnout because they apply the same broken model from their in-person practice to their online business.
Carter emphasises the importance of setting up the right systems and processes to effectively run a group coaching program online.
He discusses the benefits of the evergreen model, which provides intimacy at scale and allows for deeper client results.
The model includes weekly check-ins, group coaching calls, and individual red flag check-ins for clients who need more support.
Carter also highlights the importance of building a community and leveraging social proof to attract more clients.
He concludes by discussing the time-saving benefits of the evergreen model and the potential for scaling and growth in the online health industry.
👉🏼 Reach out to Jake Carter's Instagram (https://www.instagram.com/mrjakecarter/) (@mrjakecarter) for more resources and how you can take your health coaching business to the next level.
This podcast is not to treat, diagnose or cure any disease. Please seek advice from a medical professional should you have any concerns.
28 Feb 2024
Episode 2: The Do's & Dont's Of Health Coaching
Jake Carter discusses the dos and do nots of functional blood work for health coaches.
In this episode Jake emphasises that health coaches should refrain from giving medical advice, referring to themselves as dieticians, diagnosing, and using clinical judgment.
Instead, they should use language that presents information as correlational or beneficial, and refer clients to registered healthcare professionals for diagnosis.
Health coaches should also avoid pressuring or manipulating clients with blood work and should not make treatment recommendations solely based on blood work.
On the other hand, health coaches can recommend healthy dietary and lifestyle choices, refer out when necessary, and operate within the functional range guided by published medical journals.
It is important for health coaches to have disclaimers, informed consent, and legally approved terms of business.
They should respect professional boundaries, prioritise client safety, and implement data security measures.
Following these guidelines will determine the success and safety of a health coach's business when incorporating functional blood work.
👉🏼 Reach out to Jake Carter's Instagram (https://www.instagram.com/mrjakecarter/) (@mrjakecarter) for more resources and how you can take your health coaching business to the next level.
This podcast is not to treat, diagnose or cure any disease. Please seek advice from a medical professional should you have any concerns.
28 Feb 2024
Episode 1: What Is Functional Medicine?
In this podcast transcript, Jake Carter discusses the importance of functional medicine and its benefits compared to conventional healthcare.
He highlights the current state of health worldwide, including the rise of chronic diseases and deficiencies in nutrition.
Carter explains that functional medicine takes a holistic approach, addressing the root causes of health issues rather than just treating symptoms.
He also emphasises the importance of personalised care, longer consultation times, and the use of advanced diagnostic testing in functional medicine.
Carter concludes by encouraging health professionals to embrace functional medicine to create life-changing results for their clients and patients.
👉🏼 Reach out to Jake Carter's Instagram (https://www.instagram.com/mrjakecarter/) (@mrjakecarter) for more resources and how you can take your health coaching business to the next level.
This podcast is not to treat, diagnose or cure any disease. Please seek advice from a medical professional should you have any concerns.
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