Healthcare Business Thrivecast is the go-to podcast for health professionals looking to grow and future-proof their businesses. Hosted by Randall Cooper, Antony Hirst, and Michael Kenihan—physiotherapists turned business strategists—we tackle the real challenges of running a healthcare business. From scaling operations to enhancing patient experience, we share expert insights and actionable strategies. If you're a clinic owner or health professional, tune in and take your business to the next level!
Seamus Bradley on Why AI Can't Write Your Patient Communications
Summary
In this episode of the Healthcare Business Thrivecast, host Michael Kenihan interviews Seamus Bradley, an expert in communications and crisis management. They discuss the importance of good writing in the age of AI, the role of healthy communications in organizations, and the critical nature of crisis communication in healthcare. The conversation also delves into the significance of effective communication in building relationships with patients, the training of AI for writing, and the risks associated with AI, including hallucinations and skills collapse. Finally, they explore the advantages of AI in healthcare practices and how to effectively introduce AI into these settings, along with insights on blog writing.
Sound bites
"Good writing engages your audience."
"Everything is communication in a practice."
"AI can populate a blank page quickly."
"AI can rewrite a novel in ten seconds."
"The human voice is infinitely interesting."
Chapters
00:00 Introduction to Healthcare Business Thrivecast
01:42 The Importance of Good Writing in the Age of AI
03:37 Understanding Healthy Communications
05:48 Crisis Communication in Healthcare
07:22 Building Relationships Through Effective Communication
11:01 Training AI for Effective Writing
13:23 Managing AI Risks and Hallucinations
18:26 The Dangers of AI and Skills Collapse
20:32 Advantages of AI in Healthcare Practices
24:31 Introducing AI into Healthcare Practices
26:24 Blog Writing and the Role of AI
Resources:
www.learn.physio - Evidence-based courses for health professionals
28 Sept 2026
Brad Beer on the Physio Finish Line
Summary
In this episode, Brad Beer shares his journey from starting his own practice to leading a major physiotherapy group, emphasizing the importance of personal branding, clinical excellence, and strategic growth. Discover insights on building a successful clinic, managing team dynamics, and maintaining clinical passion.
Keywords
physiotherapy, personal branding, clinic growth, leadership, healthcare entrepreneurship, clinical excellence, social media, practice management
Key topics
Brad Beer's background and practice journey
The role of personal branding in healthcare
Clinic growth strategies and team management
The Win Work program and practitioner development
Challenges and lessons from business ownership
Balancing clinical care with business leadership
Sound bites
"Opportunities flow from being visible"
"Treat your local patient well, develop your skills"
"Don't act out of fear of loss"
Chapters
00:00 Introduction to Brad Beer and his practice journey
01:30 Brad's personal brand and social media presence
04:00 Impact of personal branding on clinic success
04:38 Team dynamics and clinic ecosystem
06:51 Mentoring and practitioner development at Pogo Physio
08:28 The Win Work program and practitioner goals
11:50 Business journey and early practice experiences
16:57 Joining and leading the back in motion group
20:46 Challenges and exit from the group
23:37 Lessons learned and advice to younger self
27:45 A typical week in Brad’s busy life
30:19 Closing remarks and key takeaways
21 Sept 2026
Build a Career You Actually Want
Summary
In this episode, Randall Cooper is joined by Michael Kenihan and Antony Hirst to explore building a fulfilling career in healthcare. They discuss career journeys, the realities of practice ownership, and balancing work with family life.
Keywords
healthcare career, practice ownership, professional growth, work-life balance, physiotherapy
Key topics
Career development and serendipity
Practice ownership and growth strategies
Work-life balance and family considerations
Scaling practices and managing resources
Opportunities in modern healthcare careers
Takeaways
Careers evolve over time and require flexibility.
Planning exit strategies is crucial for long-term success.
Growth should be strategic, not just for vanity.
Work-life balance is a myth for small business owners.
Expanding within the current site can be more effective than multiple locations.
Sound bites
"Be aware of opportunity and take it"
"Begin with the end in mind"
"Time, health, and money must be balanced"
Chapters
00:00 Introduction to the episode and guests
01:15 Discussing the journey of building a healthcare career
03:21 Did you build the career you wanted?
06:25 The importance of planning your career exit
09:00 The role of ownership and entrepreneurship in healthcare
11:20 Opportunities for new practitioners in the current landscape
13:49 Managing multiple clinics and growth challenges
19:56 Expanding within a single site versus multiple sites
26:19 Balancing family life and practice ownership
27:11 The reality of work-life balance in healthcare
30:29 The importance of mental and emotional energy
32:59 Lessons learned from starting and running practices
33:27 Closing remarks and future episodes
Resources & Links:
www.learn.physio - Evidence-based courses for health professionals
Who has been a guest on Healthcare Business Thrivecast
Names identified in recent episode analyses. Showing up to five guests.
Cameron Tudor
Ibrahim Samaan
Kelly Wilkie
Reach and audience
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Spotify
5.0 / 5
2 ratings
Podcast Authority Score: 33 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
65
Social presence
0
YouTube
0
Engagement
0
Contact Healthcare Business Thrivecast
Guest appearances
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