Healthcare Marketing Edge

About Healthcare Marketing Edge

Your go-to healthcare marketing podcast for unlocking the secrets to patient acquisition and practice growth in the ever-evolving healthcare landscape. Each episode dives into actionable marketing strategies, industry insights, and real-world case studies tailored for small to medium-sized independent medical practices. Whether you’re a orthopedic surgeon, dentist, chiropractor, or primary care provider, tune in to gain the edge you need to scale your medical practice and thrive in a competitive healthcare market. 361567

Publisher

Luminus Healthcare Marketing

Category

business

Language

en

Explicit

No

First episode

29 May 2025

Latest episode

6 Oct 2026

Latest episodes

25 episodes in the feed.

1. 

   6 Oct 2026

   Start Small and Scale What Works in Healthcare Marketing | EP 25

   In this episode of Healthcare Marketing Edge, Tim Bouchard, Owner/CEO of Luminus, and Eliza Foltz, Chief Growth Officer at Pathfinder Recovery, discuss what it takes to market a genuinely different, telehealth-first model in a crowded recovery space. They explore how Pathfinder started with a broad service mix and whittled it down to what the market needed most, why at-home detox became the service that got people talking, and how hospital peer and bridge centers became a leading referral sou...

2. 

   15 Sept 2026

   The Business Fundamentals Behind Patient Acquisition | EP 24

   In this episode of Healthcare Marketing Edge, Tim Bouchard, Owner/CEO of Luminus, and George Fischer, VP of Marketing and Sales at Serenity Mental Health Centers, discuss the business fundamentals behind patient acquisition and the gap that quietly stalls growth at practices of every size. Drawing on his playbook for scaling healthcare practices from independents to large enterprises, George explains why acquisition starts with the business math rather than the ad platforms, how to prove your...

3. 

   25 Aug 2026

   Adapting Your Practice Model When Reimbursement Gets Cut | EP 23

   In this episode of Healthcare Marketing Edge, Tim Bouchard, Owner/CEO of Luminus, and Sam Rayburn, a healthcare sales, consulting, and business development leader, discuss how quickly reimbursement can change and what it means for a practice's ability to stay viable and grow. Drawing on his experience across wound care, medical labs, and remote patient monitoring, Sam explains how the 2027 wound care cuts left providers unable to profit on the products that heal patients best, why the gray la...

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

4 ratings

Contact Healthcare Marketing Edge

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.