Conversations to help the health and fitness industries to share, collaborate and grow together.
Guy Griffiths talks with fitness and health professionals about HealthSeekers. Can we improve the health of the population, while giving the fitness industry a boost.
Hosted on The Collective, and in partnership with WhySports, this series can be found on YouTube and all good podcast platforms.
HealthSeeker Sparks: Elevate Conference Recap — Coaching vs Selling & the HealthSeekers Accelerator
In this HealthSeeker Sparks episode, Guy and Paul Swainson (education project specialist at Future Fit Training) recap their Elevate Conference session, chaired by Paul, on what HealthSeekers is and how operators can engage the large group of people who want better health but don’t want to join a gym.
They replay two contrasting role-plays—traditional membership sales versus a HealthSeekers coaching conversation—highlighting “no need to join the gym,” the Daily100 online check, and funded £30 health checks.
They outline the HealthSeeker Accelerator model (100 Daily100 completions, 30 health checks, then progression into paid programs like One Month to a Healthier You (£30/month) and Feel Five Years Younger (£99)), discuss operator insights from Nick Denslow, marketing and language guidance from Simon Beer, and emphasize staff engagement, community outreach, and positioning gyms as health hubs.
Future Fit Training is the education partner of Elevate, celebrating 10 years.00:00 Introduction02:20 Role Play Demo07:11 HealthSee ker Accelerator Overview10:55 Successes & Lessons12:24 Marketing & Language
8 Jun 2026
HealthSeeker Sparks - Francisco Mora (Rustiq Fitness)
HealthSeeker Sparks: Rustiq Fitness Founder Francisco Mora on Community Health Coaching and The Daily 100On HealthSeeker Sparks, host Guy speaks with Francisco Mora, founder of Rustiq Fitness near Bath, about what a “HealthSeeker” means—someone motivated to improve health and wellbeing, often due to a personal circumstance.
Fran describes Rustiq as a community-driven gym in a barn on a farm, collaborating with local businesses and emphasizing outdoor training.
He explains why he joined the HealthSeeker Accelerator: aligned philosophy, a focus on helping people outside the gym, and the free, scalable Daily 100 tool as an alternative to costly wearables and tests.
They discuss adding Tanita body composition scales and the metrics members value, especially muscle mass, bone density, and metabolic age.
Fran shares a long COVID client using repeated Daily 100 scores to improve recovery, sleep, hydration, and nutrition, and notes the program reinforced the importance of nurturing and educating people to take action.00:00 Welcome and Guest Intro00:44 Defining a HealthSeeker01:17 Fran’s Background and Philosophy02:38 Inside Rustiq Fitness05:34 Why Join the Accelerator07:36 Adding Tanita and Using Data08:41 Member Metrics That Matter12:02 HealthSeekers Insights and Metabolic Age14:24 Coaching Case Study Long COVID Recovery16:33 Nurture Over Membership Sales19:32 Find Rustiq and Final Thanks
8 Jun 2026
HealthSeeker Sparks - Andrew Dare (LED Community Leisure)
LED Community Leisure on HealthSeekers: Marketing Beyond Weight Loss and Building Supportive Health JourneysOn HealthSeeker Sparks, Guy speaks with Andrew Dare, Leisure Area Manager at LED Community Leisure, about joining the first cohort of the HealthSeeker Accelerator.
Andrew defines a HealthSeeker as anyone starting or restarting a wellbeing journey, including people with long-term conditions, focusing on supported behavior change for both mental and physical health.
He explains LED joined to test new, health-focused marketing beyond traditional “lose weight” messaging, using trained coaches and tools like the Daily 100 challenge.
Andrew says uptake has been disappointing and shares learnings: lead with an accessible health check, reduce barriers by meeting people in community settings, add clearer pathways into 30/60/90-day programs, increase face-to-face touchpoints, and improve digital follow-up.
He also describes how Daily 100 helped him improve exercise consistency, hydration, and nutrition.00:00 Welcome and Introductions00:30 What Is a HealthSeeker02:48 Why LED Joined Accelerator06:58 Early Results and Learnings08:53 Health Checks and Referrals12:46 Daily 100 Personal Insights14:46 Beyond the Gym Approach17:37 Big Wins for LED20:30 Wrap Up and Connect
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