In-depth conversations with standout voices shaping the future of U.S. healthcare and life sciences.
From CEOs and Founders to CTOs, Clinical Leaders, Business Development Executives, and Strategic Advisors, we unpack the ideas, innovations, and operators behind today's most impactful care models, technologies, and health systems.
HealthTech2Care is a growth partner to healthtech companies, driving GTM execution, B2B outbound marketing, lead generation, sales enablement, and coaching across the U.S. healthcare and life sciences industries.
S2E12: AI-Powered Prior Auth Live On All EHRs | HealthTech2Care Podcast With Bert Fernandez
Host Bert Fernandez interviews Nicolas Kernick, Head of Growth and Operations at Develop Health, about AI-powered prior authorization reducing healthcare friction.
29 Apr 2026TRANSCRIPT
S2E11: Flip's Voice AI Growth From Retail to Healthcare | HT2C Podcast With Bert Fernandez
HealthTech2Care (HT2C) Podcast featuring Brian Schiff, Co-Founder & CEO of Flip.
Brian Schiff (Guest):
🔗 LinkedIn: https://www.linkedin.com/in/bschiff
🌐 Website: https://flipcx.com
📺 YouTube: http://www.youtube.com/@goflipcx
Bert Fernandez (Host):
🔗 LinkedIn: https://www.linkedin.com/in/bert-fernandez
🌐 Website: https://www.healthtech2care.com
📺 YouTube: https://www.youtube.com/@healthtech2care
🎙️ In this episode, Brian Schiff shares how Flip evolved from early voice AI experiments in retail to a scaled platform serving 250+ brands and hundreds of millions of phone calls, including household names like Tory Burch and Under Armour.
We unpack what triggered Flip's move into healthcare, why urgent care became the ideal entry point, and how the team scaled from a small pilot to thousands of clinics in under two years.
Brian also breaks down the "phone problem" in healthcare, where 30–40% of calls go unanswered, and explains how replacing traditional IVRs with AI can improve patient experience, reduce missed visits, and ease pressure on front desk staff.
This conversation highlights why voice AI is one of the fastest, lowest-friction ways for healthcare organizations to start adopting AI and drive immediate, measurable impact.
⏱️ Timestamps:
00:00 Intro
00:52 Brian's background and how Flip evolved from early voice AI to today
03:02 Move from retail to healthcare and what triggered the shift
07:33 What Flip saw in healthcare that others were missing
13:58 The phone problem in healthcare and what actually changes when replacing IVRs with AI
18:00 Why urgent care was the right entry point and why adoption happened quickly
22:02 Implementation vs reality and why Flip is easier to deploy (including integrations)
26:06 Expanding beyond urgent care and what makes a specialty a good fit
28:41 Inbound and outbound communication across the patient journey
32:04 How to engage with Flip and what to have prepared
🔑 Highlights:
- Why voice AI adoption is accelerating in healthcare
- The 30–40% missed call problem in urgent care
- How call-to-visit conversion impacts revenue and access
- Why Flip's industry-specific approach drives faster adoption
- The opportunity to automate both inbound and outbound patient communication
👉 Learn more about Flip's voice AI product for Retail eCommerce, Transportation, and Healthcare Brands: https://flipcx.com
🔔 Subscribe to the HealthTech2Care YouTube channel for more in-depth conversations with healthcare innovators: https://www.youtube.com/@healthtech2care
#VoiceAI #HealthTech #PatientExperience #DigitalHealth #HealthcareInnovation #AI
1 Apr 2026TRANSCRIPT
S2E10: AI Adoption + Governance in Regulated Industries | HT2C Podcast With Bert Fernandez
HealthTech2Care (HT2C) Podcast featuring Marco Smit, Chief Commercial Officer (CCO) & COO of DomeLabs AI, which includes the ClearPath platform.
Marco Smit (Guest):
🔗 LinkedIn: https://www.linkedin.com/in/marco-smit-ai
🌐 Website: http://domelabs.ai
Bert Fernandez (Host):
🔗 LinkedIn: https://www.linkedin.com/in/bert-fernandez
🌐 Website: https://www.healthtech2care.com
📺 YouTube: https://www.youtube.com/@healthtech2care
🎙️ In this episode, Marco Smit shares how organizations in healthcare, pharma, and other regulated industries are approaching AI adoption, and why treating AI as an IT problem is one of the biggest mistakes being made today.
We unpack what's driving bottlenecks in AI implementation, including real-world examples where evaluating and deploying a new AI use case can take up to 8 months, and how that delay leads to shadow AI and increased risk.
Marco also explains how DomeLabs AI's ClearPath platform helps organizations move from slow, fragmented approval cycles to more structured, scalable AI governance, while balancing speed, compliance, and risk.
This conversation explores what it actually takes to turn AI potential into real-world impact in regulated environments.
⏱️ Timestamps:
00:00 Intro
01:18 What drew Marco to DomeLabs, and why this was the right moment to make the move
05:07 Biggest misconceptions about GenAI and agentic AI in healthcare and life sciences
08:52 What ClearPath actually does and what problems it solves
15:47 What it takes to turn AI potential into results from a governance perspective
23:41 How real the job displacement threat is and what employees should do
30:06 Whether open-source AI is a legitimate concern and how to handle it
36:02 Where people can learn more about DomeLabs and connect
🔑 Highlights:
- Why AI should be treated as a business transformation, not an IT project
- How long AI approval cycles create bottlenecks and risk
- The rise of shadow AI in regulated organizations
- How governance and control layers accelerate adoption
- What organizations need to do now to stay competitive with AI
👉 Learn more about Domelabs AI (http://domelabs.ai)
🔔 Subscribe to the HealthTech2Care YouTube channel for more in-depth conversations with healthcare innovators: https://www.youtube.com/@healthtech2care
#HealthTech #HealthcareAI #AIGovernance #AgenticAI #LifeSciences #DigitalTransformation
Inside a recent episode
S2E12: AI-Powered Prior Auth Live On All EHRs | HealthTech2Care Podcast With Bert Fernandez
Published 27 May 2026 · Transcript excerpt
[…] Now, where are there still problems? The problems that remain is still that not everyone is on EPA. Not everyone is using that protocol. There is still a lot of fax submission. There is still a lot of portal submission. Even with this ruling, there will still be a lot of those submission points of friction. And additionally, even with ideal transmission, providers still need to fill in forms. They still need to find in the HR the information for the patient, et cetera, which makes it much harder to submit PAs for them. Providers don't get paid for the additional staff that they need to bring on to fill in PAs, right? […]
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