My name is Howie Chan, and my purpose is to build the healthiest brands on the planet using the power of strategy. This is the only podcast that is at the intersection of Branding and Health. This is where I interview interesting and inspiring people who have something important to teach us. Take the lessons, insights, and tools to accelerate your brands and your brand-building career.
Ep. 34 How to Bring AI Into Your Healthcare Company & Change Marketing/ Comms Forever
Adrianna Hosford is the CMO for Artera, a digital health company. In this episode, she discusses her career journey and the importance of communication in connecting with others. She explains how she implemented AI tools, specifically Gen AI in her role at Artera to enhance content creation and streamline processes. She also discusses the evolving nature of word-of-mouth marketing and the role of community in building brand loyalty. Chapters:00:00 Introduction and Overview01:29 The Power of C...
15 Jul 2024
EP. 33 Turning the Tables: Howie Chan in the Hot Seat on Brand and Branding
In this episode, Oliver Aust, a master communicator from Berlin hosts a chat with me in the hot seat.
I talk about my favorite topic: BRAND.
Enjoy!
How I can Help You
Join 80,000+ receiving weekly lessons over email & social to on a journey to live a legendary life. Subscribe to Legend Letters (https://www.howiechan.com/legendletters)
Download free brand strategy guides (https://www.healthybrandconsulting.com/freeresources)
1:1 Personal brand coaching (https://www.howiechan.com/power-hour)
8 Mar 2024
The Secrets of a Master Communicator: How to Speak and Persuade Like a CEO with Oliver Aust
Oliver Aust is the founder and CEO of EO Ipso Communications. He is also a well published author, having written a number of books about communications: Unignorable, Message Machine and How to Speak Like a CEO. Oliver is based in Berlin, Germany.
Learn more about Oliver
· LinkedIn (https://www.linkedin.com/in/oliver-aust/)
· EO IPSO Communications (https://eoipsocommunications.com/)
· Website (https://oliveraust.com/)
Books
· MessageMachine (https://a.co/d/8XZL4XE)
· Unignorable (https://a.co/d/1LdPfeC)
· Speak like a CEO (https://a.co/d/2H6ddoE)
Topics
· The three myths of communications
· Oliver’s journey: from corporate to entrepreneurship
· The lure of the “Spin Doctors”
· The 5 pillars of great communications
· Connecting personal stories to a company’s mission
· The world of EasyJet
· Crisis communications
· The role of the brand in cultural issues
· The one insight in life
· What is a healthy brand
Connect with Howie
LinkedIn (https://www.linkedin.com/in/howiechaniam/)
How I can Help You
Join 40,000+ receiving weekly strategies over email & social from scientific research and the lives of legends. Self-Mastery 2.0. Subscribe to Legend Letters (https://www.howiechan.com/legendletters)
Download free brand strategy guides (https://www.healthybrandconsulting.com/freeresources)
1:1 Personal brand coaching (https://www.howiechan.com/coaching)
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
12 ratings
Spotify
5.0 / 5
2 ratings
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