Healthy Competition: Product Marketing | Competitive Intelligence | Strategy

About Healthy Competition: Product Marketing | Competitive Intelligence | Strategy

This show has one simple goal: help you stand out and win in B2B tech. So in each episode, we interview founders, investors, and industry leaders to walk us through their businesses, differentiators, and how they stay on top of their markets + competitors. www.healthycompetition.co

Publisher

Andy McCotter-Bicknell

Category

business

Language

en

Explicit

No

First episode

30 Apr 2022

Latest episode

5 Nov 2025

Latest episodes

5 of 64 episodes have a transcript.

1. 

   5 Nov 2025TRANSCRIPT

   Special Announcement 💚

   The host shares an important update regarding the future direction and focus of the Healthy Competition podcast.

2. 

   10 Mar 2024TRANSCRIPT

   Quick lil announcement

   listen :-)

3. 

   18 Dec 2023TRANSCRIPT

   April Dunford: Nailing Competitive Positioning

   April Dunford is the world's leading expert on positioning for B2B tech companies and the author of 'Obviously Awesome' as well as the newly released 'Sales Pitch.' We focused on how competitive intel and positioning intersect in business: - bashing "approaches," not competitors - the importance of positioning your competitors - when to mention competitors (and when to leave them be) - why you shouldn't be scared of talking about competitors - why you need to know your differentiated value And lots more. Follow April: website (https://www.aprildunford.com/) | LinkedIn (https://www.linkedin.com/in/aprildunford/) Check out her new book: Sales Pitch (https://www.aprildunford.com/books) Continue the conversation with me: ⁠⁠⁠LinkedIn (https://www.linkedin.com/in/andrewmccotterbicknell/)⁠⁠⁠ This episode is brought to you by the ⁠⁠⁠Healthy Competition⁠⁠⁠ community (https://healthycompetition.co/). 1,000+ messages are exchanged between Competitive Intel and Product Marketing pros every month. Join today!

Inside a recent episode

Special Announcement 💚

Published 5 Nov 2025 · Transcript excerpt

[…] And so most importantly, like let's talk about the elephant in the room, the price is not going up but the experience will be improved. And so right now in the community, we have over 120 plus members who want to be there, who are paying to be there, who value the high quality relationships and the best practices shared. And we're going to just be improving that up into the right around what that looks like more of that. I also want to make sure to support the members on their journey, right? So there are people on there who've never done competitive intelligence before and there's people like me who've done it for over 10, 15, 20 years in there as well. […]

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

9 ratings

Spotify

5.0 / 5

27 ratings

Podcast Authority Score: 6 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

0

Social presence

0

YouTube

0

Engagement

27

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Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

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