by Heard
Most therapists don't take a business class in graduate school, let alone go on to get their business degree. Without any formal education on how to run a business (because that's what starting a private practice is), they're left to figure it out on their own. Until now. This is Heard Business School. Hosted by Michael Fulwiler, we sit down with private practice owners and industry experts to learn about the business of therapy, together. We'll see you in class.
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Publishing Since
5/31/2024
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December 1, 2025
Tiffany McLain, Founder and CEO of Lean In. MAKE BANK., joins Michael Fulwiler to examine how therapists can create financially stable practices by raising fees without compromising values, in this interview.
November 24, 2025
Dr. Julie Schwartz Gottman discusses with Michael Fulwiler her journey co-founding The Gottman Institute and co-developing the Gottman Method, highlighting pivotal decisions and the balance between mission and business, in this interview.
November 17, 2025
Licensed therapist Rachel Ledbetter discusses with Michael Fulwiler her journey overcoming supervision obstacles to launch Motivo, a company that helps therapists achieve licensure, in this interview.
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Tiffany McLain
Guest
Dr Julie Schwartz Gottman
Guest
Rachel Ledbetter
Guest
Liz Beecroft-Ridgway
Guest
Danielle Swimm
Guest
Candice Thompson
Guest
Dr Bryan Harnsberger
Guest
Brent Metcalf
Guest
Amanda Buduris
Guest
Avivit Fisher
Guest
Whitney Goodman
Guest
Basiliso "Bas" Moreno
Guest
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Most therapists don't take a business class in graduate school, let alone go on to get their business degree.
Without any formal education on how to run a business (because that's what starting a private practice is), they're left to figure it out on their own. Until now.
This is Heard Business School. Hosted by Michael Fulwiler, we sit down with private practice owners and industry experts to learn about the business of therapy, together.
We'll see you in class.
This podcast updates weekly.
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Yes, this podcast regularly features guests.
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