A podcast from the language strategists at maslansky + partners. CEO Michael Maslansky and guests analyze messaging, from message strategy to message framing, talking about what worked, what didn't… and why. We provide lessons in effective communications, to help make sense of the world around us through the lens of language. From business to politics to culture and life, remember: it's not what you say, it's what they hear… which is why we call this podcast, HearSay.
HearSay
Claim This Podcastby maslansky + partners, the experts in Language Strategy
57 episodes
Updated Weekly
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13
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality14
Social0
YouTube0
Engagement27
Podcast Overview
A podcast from the language strategists at maslansky + partners. CEO Michael Maslansky and guests analyze messaging, from message strategy to message framing, talking about what worked, what didn't… and why. We provide lessons in effective communications, to help make sense of the world around us through the lens of language. From business to politics to culture and life, remember: it's not what you say, it's what they hear… which is why we call this podcast, HearSay.
Language
🇺🇲
Publishing Since
3/16/2021
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13
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality14
Social0
YouTube0
Engagement27
6
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12
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excellent
Episode Length
33 minutes
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Recent Episodes
February 11, 2026
The Language of Super Bowl LX Ads: The Messaging Winners and Losers
<div class="OutlineElement Ltr SCXW215514101 BCX0"> <p class="Paragraph SCXW215514101 BCX0"><span class= "TextRun SCXW215514101 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="auto"><span class= "NormalTextRun SCXW215514101 BCX0">The Super Bowl </span><span class= "NormalTextRun SCXW215514101 BCX0">isn't</span><span class= "NormalTextRun SCXW215514101 BCX0"> </span><span class= "NormalTextRun SCXW215514101 BCX0">just about football</span><span class= "NormalTextRun SCXW215514101 BCX0">—</span><span class= "NormalTextRun SCXW215514101 BCX0">it's</span><span class= "NormalTextRun SCXW215514101 BCX0"> about messaging. For 30 seconds, brands spend millions trying to connect with millions of viewers. But not all of them </span><span class= "NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW215514101 BCX0">succeed</span><span class="NormalTextRun SCXW215514101 BCX0">.</span></span><span class="EOP SCXW215514101 BCX0" data-ccp-props= "{"134233117":false,"134233118":false,"335559738":0,"335559739":160}"> </span></p> </div> <div class="OutlineElement Ltr SCXW215514101 BCX0"> <p class="Paragraph SCXW215514101 BCX0"><span class= "TextRun SCXW215514101 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="auto"><span class= "NormalTextRun SCXW215514101 BCX0"> </span><span class= "NormalTextRun SCXW215514101 BCX0">In this annual episode, one of our most popular every year, our partners break down the messaging behind this year's most talked-about commercials. What made some ads resonate so powerfully that people </span><span class= "NormalTextRun SCXW215514101 BCX0">can't</span><span class= "NormalTextRun SCXW215514101 BCX0"> stop talking about them? Why did others completely miss the mark despite massive budgets and star power?</span></span><span class="EOP SCXW215514101 BCX0" data-ccp-props= "{"134233117":false,"134233118":false,"335559738":0,"335559739":0}"> </span></p> </div> <div class="OutlineElement Ltr SCXW215514101 BCX0"> <p class="Paragraph SCXW215514101 BCX0"><span class= "TextRun SCXW215514101 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="auto"><span class= "NormalTextRun SCXW215514101 BCX0">Lee, Michael, Keith, Ben, and Katie analyze the themes, language choices, and strategies that </span><span class= "NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW215514101 BCX0">separated</span><span class="NormalTextRun SCXW215514101 BCX0"> the winners from the losers. </span><span class= "NormalTextRun SCXW215514101 BCX0">You'll</span><span class= "NormalTextRun SCXW215514101 BCX0"> discover what these ads reveal about how audiences think right </span><span class= "NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW215514101 BCX0">now, and</span><span class="NormalTextRun SCXW215514101 BCX0"> gain a behind-the-scenes look at what </span><span class= "NormalTextRun AdvancedProofingIssueV2Themed SCXW215514101 BCX0">actually makes</span><span class= "NormalTextRun SCXW215514101 BCX0"> messaging work. Whether </span><span class= "NormalTextRun SCXW215514101 BCX0">you're</span><span class= "NormalTextRun SCXW215514101 BCX0"> a communicator, a business leader, or simply curious about why certain messages stick with us, this episode is a masterclass in the power of language done right… and a whole lot of fun!</span></span> <span class= "NormalTextRun SCXW45765381 BCX0">_______________________________________________________________________________________</span><span class="EOP SCXW45765381 BCX0" data-ccp-props="{}"> </span></p> <div class="OutlineElement Ltr SCXW45765381 BCX0"> <p class="Paragraph SCXW45765381 BCX0"><span class= "TextRun SCXW45765381 BCX0" lang="EN-US" data-contrast="auto" xml:lang="EN-US"><span class= "NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW45765381 BCX0"> Enjoyed</span> <span class= "NormalTextRun SCXW45765381 BCX0">the podcast? Rate us on <a href= "https://open.spotify.com/show/1hrz9QJNN5NAawds7KeMcs" target= "_blank" rel="noopener">Spotify</a> or write us a review on <a href= "https://podcasts.apple.com/us/podcast/hearsay/id1558759709" target="_blank" rel="noopener">Apple Podcasts</a>.</span></span><span class="EOP SCXW45765381 BCX0" data-ccp-props="{"335559685":720}"> </span></p> </div> <div class="OutlineElement Ltr SCXW45765381 BCX0"> <p class="Paragraph SCXW45765381 BCX0"><span class= "TextRun SCXW45765381 BCX0" lang="EN-US" data-contrast="auto" xml:lang="EN-US"><span class= "NormalTextRun SCXW45765381 BCX0">Questions? Email us</span> <span class= "NormalTextRun SCXW45765381 BCX0">at</span></span> <strong><span class="TextRun SCXW45765381 BCX0" lang="EN-US" data-contrast="auto" xml:lang="EN-US"><span class= "NormalTextRun SCXW45765381 BCX0">podcast</span><span class= "NormalTextRun SCXW45765381 BCX0">@</span><span class= "NormalTextRun SCXW45765381 BCX0">maslansky.com</span></span></strong><span class="TextRun SCXW45765381 BCX0" lang="EN-US" data-contrast="auto" xml:lang="EN-US"><span class= "NormalTextRun SCXW45765381 BCX0">. We would love to hear from you</span><span class= "NormalTextRun SCXW45765381 BCX0">!</span></span><span class= "EOP SCXW45765381 BCX0" data-ccp-props= "{"335559685":720}"> </span></p> </div> <div class="OutlineElement Ltr SCXW45765381 BCX0"> <p class="Paragraph SCXW45765381 BCX0"><span class= "TextRun SCXW45765381 BCX0" lang="EN-US" data-contrast="auto" xml:lang="EN-US"><span class="NormalTextRun SCXW45765381 BCX0">Want to keep up with</span> <span class= "NormalTextRun SCXW45765381 BCX0">what's</span> <span class= "NormalTextRun SCXW45765381 BCX0">new with us?</span> <span class= "NormalTextRun SCXW45765381 BCX0">F</span><span class= "NormalTextRun SCXW45765381 BCX0">ollow us on LinkedIn</span> <span class= "NormalTextRun SCXW45765381 BCX0">at</span></span> <a class= "Hyperlink SCXW45765381 BCX0" href= "https://www.linkedin.com/company/maslansky-partners" target= "_blank" rel="noreferrer noopener"><span class= "NormalTextRun SCXW45765381 BCX0" data-ccp-charstyle= "Hyperlink">maslansky + partners</span></a><span class= "NormalTextRun SCXW45765381 BCX0">.</span><span class= "EOP SCXW45765381 BCX0" data-ccp-props= "{"335559685":720}"> </span></p> </div> </div>
February 4, 2026
The Language of MAHA & Food Ingredients
<div class="OutlineElement Ltr SCXW45765381 BCX0"> <div class="OutlineElement Ltr SCXW23125792 BCX0"> <p class="Paragraph SCXW23125792 BCX0"><span class= "TextRun SCXW23125792 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="auto"><span class= "NormalTextRun SCXW23125792 BCX0">The rules have changed. Food and beverage brands that market artificial ingredients used to have </span><span class= "NormalTextRun ContextualSpellingAndGrammarErrorV2Themed GrammarErrorHighlight SCXW23125792 BCX0">breathing</span><span class="NormalTextRun SCXW23125792 BCX0"> room. Not anymore. With MAHA gaining real momentum in Washington, the conversation around "healthy," artificial additives, and what we put in our bodies has become impossible to ignore—and </span><span class= "NormalTextRun SCXW23125792 BCX0">it's</span><span class= "NormalTextRun SCXW23125792 BCX0"> moving fast.</span></span><span class="EOP SCXW23125792 BCX0" data-ccp-props="{"134233279":true}"> </span></p> </div> <div class="OutlineElement Ltr SCXW23125792 BCX0"> <p class="Paragraph SCXW23125792 BCX0"><span class= "TextRun SCXW23125792 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="auto"><span class= "NormalTextRun SCXW23125792 BCX0">If </span><span class= "NormalTextRun SCXW23125792 BCX0">you're</span><span class= "NormalTextRun SCXW23125792 BCX0"> a communications or business leader, </span><span class= "NormalTextRun SCXW23125792 BCX0">you're</span><span class= "NormalTextRun SCXW23125792 BCX0"> already feeling </span><span class= "NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW23125792 BCX0">the pressure</span><span class="NormalTextRun SCXW23125792 BCX0">. The old playbook </span><span class= "NormalTextRun SCXW23125792 BCX0">doesn't</span><span class= "NormalTextRun SCXW23125792 BCX0"> work. Talking about </span><span class= "NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW23125792 BCX0">the "</span><span class= "NormalTextRun SCXW23125792 BCX0">science" </span><span class= "NormalTextRun SCXW23125792 BCX0">doesn't</span><span class= "NormalTextRun SCXW23125792 BCX0"> </span><span class= "NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW23125792 BCX0">persuade</span><span class="NormalTextRun SCXW23125792 BCX0">. Even the words themselves can blow up in your face. </span><span class= "NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW23125792 BCX0">So</span><span class="NormalTextRun SCXW23125792 BCX0"> what do you say when the language itself is contested—and how do you say </span><span class= "NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW23125792 BCX0">it</span><span class="NormalTextRun SCXW23125792 BCX0"> so people will actually listen?</span></span><span class= "EOP SCXW23125792 BCX0" data-ccp-props= "{"134233279":true}"> </span></p> </div> <div class="OutlineElement Ltr SCXW23125792 BCX0"> <p class="Paragraph SCXW23125792 BCX0"><span class= "TextRun SCXW23125792 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="auto"><span class= "NormalTextRun SCXW23125792 BCX0">In </span><span class= "NormalTextRun SCXW23125792 BCX0">Episode One of our sixth </span><span class= "NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW23125792 BCX0">season</span><span class="NormalTextRun SCXW23125792 BCX0">, we reveal strategies to help you navigate this moment of change, find language that </span><span class= "NormalTextRun AdvancedProofingIssueV2Themed SCXW23125792 BCX0">actually connects</span><span class="NormalTextRun SCXW23125792 BCX0">, and position your brand to lead—not just survive—through </span><span class= "NormalTextRun SCXW23125792 BCX0">what's</span><span class= "NormalTextRun SCXW23125792 BCX0"> coming next.</span></span></p> <p class="Paragraph SCXW23125792 BCX0"> <span class= "NormalTextRun SCXW45765381 BCX0">_______________________________________________________________________________________</span><span class="EOP SCXW45765381 BCX0" data-ccp-props="{}"> </span></p> </div> </div> <div class="OutlineElement Ltr SCXW45765381 BCX0"> <p class="Paragraph SCXW45765381 BCX0"><span class= "TextRun SCXW45765381 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="auto"><span class= "NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW45765381 BCX0"> Enjoyed</span> <span class= "NormalTextRun SCXW45765381 BCX0">the podcast? Rate us on <a href= "https://open.spotify.com/show/1hrz9QJNN5NAawds7KeMcs" target= "_blank" rel="noopener">Spotify</a> or write us a review on <a href= "https://podcasts.apple.com/us/podcast/hearsay/id1558759709" target="_blank" rel="noopener">Apple Podcasts</a>.</span></span><span class="EOP SCXW45765381 BCX0" data-ccp-props="{"335559685":720}"> </span></p> </div> <div class="OutlineElement Ltr SCXW45765381 BCX0"> <p class="Paragraph SCXW45765381 BCX0"><span class= "TextRun SCXW45765381 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="auto"><span class= "NormalTextRun SCXW45765381 BCX0">Questions? Email us</span> <span class= "NormalTextRun SCXW45765381 BCX0">at</span></span> <strong><span class="TextRun SCXW45765381 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="auto"><span class= "NormalTextRun SCXW45765381 BCX0">podcast</span><span class= "NormalTextRun SCXW45765381 BCX0">@</span><span class= "NormalTextRun SCXW45765381 BCX0">maslansky.com</span></span></strong><span class="TextRun SCXW45765381 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="auto"><span class= "NormalTextRun SCXW45765381 BCX0">. We would love to hear from you</span><span class= "NormalTextRun SCXW45765381 BCX0">!</span></span><span class= "EOP SCXW45765381 BCX0" data-ccp-props= "{"335559685":720}"> </span></p> </div> <div class="OutlineElement Ltr SCXW45765381 BCX0"> <p class="Paragraph SCXW45765381 BCX0"><span class= "TextRun SCXW45765381 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="auto"><span class= "NormalTextRun SCXW45765381 BCX0">Want to keep up with</span> <span class= "NormalTextRun SCXW45765381 BCX0">what's</span> <span class= "NormalTextRun SCXW45765381 BCX0">new with us?</span> <span class= "NormalTextRun SCXW45765381 BCX0">F</span><span class= "NormalTextRun SCXW45765381 BCX0">ollow us on LinkedIn</span> <span class= "NormalTextRun SCXW45765381 BCX0">at</span></span> <a class= "Hyperlink SCXW45765381 BCX0" href= "https://www.linkedin.com/company/maslansky-partners" target= "_blank" rel="noreferrer noopener"><span class= "NormalTextRun SCXW45765381 BCX0" data-ccp-charstyle= "Hyperlink">maslansky + partners</span></a><span class= "NormalTextRun SCXW45765381 BCX0">.</span><span class= "EOP SCXW45765381 BCX0" data-ccp-props= "{"335559685":720}"> </span></p> </div>
December 16, 2025
The Language Moments that Defined 2025
<div class="OutlineElement Ltr SCXW45765381 BCX0"> <p class="Paragraph SCXW45765381 BCX0"><span class= "TextRun SCXW234805949 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="auto"><span class= "NormalTextRun SCXW234805949 BCX0">This year's language </span><span class= "NormalTextRun SCXW234805949 BCX0">didn't</span><span class= "NormalTextRun SCXW234805949 BCX0"> just describe the world—it reshaped it. In </span><span class= "NormalTextRun SCXW234805949 BCX0">this episode of </span><span class= "NormalTextRun SpellingErrorV2Themed SCXW234805949 BCX0">HearSay</span><span class="NormalTextRun SCXW234805949 BCX0">, an annual favorite, </span><span class= "NormalTextRun SCXW234805949 BCX0">we</span><span class= "NormalTextRun SCXW234805949 BCX0"> </span><span class= "NormalTextRun SCXW234805949 BCX0">recap and analyze </span><span class= "NormalTextRun SCXW234805949 BCX0">the most memorable language moments of 2025, across politics, culture, and business.</span><span class= "NormalTextRun SCXW234805949 BCX0"> </span><span class= "NormalTextRun SCXW234805949 BCX0">It's a fast, fun</span><span class="NormalTextRun SCXW234805949 BCX0"> look at </span><span class= "NormalTextRun SCXW234805949 BCX0">the </span><span class= "NormalTextRun SCXW234805949 BCX0">language</span><span class= "NormalTextRun SCXW234805949 BCX0"> that </span><span class="NormalTextRun SCXW234805949 BCX0">moved audiences</span><span class= "NormalTextRun SCXW234805949 BCX0"> this year</span><span class= "NormalTextRun SCXW234805949 BCX0">,</span><span class= "NormalTextRun SCXW234805949 BCX0"> </span><span class= "NormalTextRun SCXW234805949 BCX0">f</span><span class= "NormalTextRun SCXW234805949 BCX0">rom big, bold </span><span class= "NormalTextRun SCXW234805949 BCX0">language shifts (</span></span><span class="NormalTextRun SCXW234805949 BCX0">Gulf of America</span><span class="TextRun SCXW234805949 BCX0" lang= "EN-US" xml:lang="EN-US" data-contrast="auto"><span class= "NormalTextRun SCXW234805949 BCX0">) </span><span class= "NormalTextRun SCXW234805949 BCX0">and unforgettable political </span><span class= "NormalTextRun SCXW234805949 BCX0">phrases</span><span class= "NormalTextRun SCXW234805949 BCX0"> (</span></span><span class="NormalTextRun SCXW234805949 BCX0">DOGE</span><span class="TextRun SCXW234805949 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="auto"><span class= "NormalTextRun SCXW234805949 BCX0">)… </span><span class= "NormalTextRun SCXW234805949 BCX0">to </span><span class= "NormalTextRun SCXW234805949 BCX0">new tech terms (</span></span><span class="NormalTextRun SCXW234805949 BCX0">AI slop</span><span class="TextRun SCXW234805949 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="auto"><span class= "NormalTextRun SCXW234805949 BCX0">) and </span><span class= "NormalTextRun SCXW234805949 BCX0">pop-culture gems (</span></span><span class= "NormalTextRun SpellingErrorV2Themed SCXW234805949 BCX0">Labubu</span><span class="TextRun SCXW234805949 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="auto"><span class= "NormalTextRun SCXW234805949 BCX0">)… </span><span class= "NormalTextRun SCXW234805949 BCX0">we break down why certain phrases jumped from headlines to headspace. Lee</span><span class= "NormalTextRun SCXW234805949 BCX0">,</span><span class= "NormalTextRun SCXW234805949 BCX0"> Michael</span><span class= "NormalTextRun SCXW234805949 BCX0">, and the </span><span class= "NormalTextRun SpellingErrorV2Themed SCXW234805949 BCX0">m+p</span><span class="NormalTextRun SCXW234805949 BCX0"> crew riff on what stuck, what fizzled, and </span><span class= "NormalTextRun SCXW234805949 BCX0">why</span><span class= "NormalTextRun SCXW234805949 BCX0">, with strategic takeaways for </span><span class= "NormalTextRun SCXW234805949 BCX0">every communicator</span><span class= "NormalTextRun SCXW234805949 BCX0">. </span><span class= "NormalTextRun SCXW234805949 BCX0">If you love language, this </span><span class= "NormalTextRun SCXW234805949 BCX0">one </span><span class= "NormalTextRun SCXW234805949 BCX0">is </span><span class= "NormalTextRun SCXW234805949 BCX0">right up your alley—and fun listening as you wind down your year!</span><span class= "NormalTextRun SCXW234805949 BCX0"> Tune in and play along.</span></span><span class="EOP SCXW234805949 BCX0" data-ccp-props="{}"> </span></p> <p class="Paragraph SCXW45765381 BCX0"><span class= "NormalTextRun SCXW45765381 BCX0">_______________________________________________________________________________________</span><span class="EOP SCXW45765381 BCX0" data-ccp-props="{}"> </span></p> </div> <div class="OutlineElement Ltr SCXW45765381 BCX0"> <p class="Paragraph SCXW45765381 BCX0"><span class= "TextRun SCXW45765381 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="auto"><span class= "NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW45765381 BCX0"> Enjoyed</span> <span class= "NormalTextRun SCXW45765381 BCX0">the podcast? Rate us on <a href= "https://open.spotify.com/show/1hrz9QJNN5NAawds7KeMcs" target= "_blank" rel="noopener">Spotify</a> or write us a review on <a href= "https://podcasts.apple.com/us/podcast/hearsay/id1558759709" target="_blank" rel="noopener">Apple Podcasts</a>.</span></span><span class="EOP SCXW45765381 BCX0" data-ccp-props="{"335559685":720}"> </span></p> </div> <div class="OutlineElement Ltr SCXW45765381 BCX0"> <p class="Paragraph SCXW45765381 BCX0"><span class= "TextRun SCXW45765381 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="auto"><span class= "NormalTextRun SCXW45765381 BCX0">Questions? Email us</span> <span class= "NormalTextRun SCXW45765381 BCX0">at</span></span> <strong><span class="TextRun SCXW45765381 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="auto"><span class= "NormalTextRun SCXW45765381 BCX0">podcast</span><span class= "NormalTextRun SCXW45765381 BCX0">@</span><span class= "NormalTextRun SCXW45765381 BCX0">maslansky.com</span></span></strong><span class="TextRun SCXW45765381 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="auto"><span class= "NormalTextRun SCXW45765381 BCX0">. 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57 total episodes available
Deep-dive analytics for HearSay
Frequently asked questions
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- What is HearSay?
- How often does this podcast release new episodes?
This podcast updates weekly.
- Where can I listen to this podcast?
This podcast is available on 6 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
No, this podcast does not typically feature guests.
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