The go-to podcast for marketers who want predictable and scalable growth.
Each week Talia Wolf shows you how to replace best practices, guesswork, hacks and ‘tactic-of-the-week’ thinking with a clear customer-first strategy.
Each episode will show you what meaningful optimization is and how to get there:
Learn how to really understand the people behind the screen; their motivations, emotional drivers and decisions, so you can stop guessing and start driving consistent leads and sales through a customer-first optimization strategy.
Ep 39: Why your personalization isn’t actually personal
Your product might be perfect for your customer. But if they can’t see that it’s for someone like them, they’re probably not going to buy. In this episode of Heart Before Cart, I sit down with Sonia Thompson, founder of Frictionless Growth Lab, to talk about one of the most important questions customers ask when deciding whether to buy: “Is this for someone like me?” We talk about why most personalization isn’t actually personal, how brands unintentionally create friction for different groups...
7 Sept 2026
Ep 38: The marketing genius behind the viral “Oreo Gate” drama
What if the best way to get people interested in your product is to stop talking about your product? One of the biggest viral campaigns of the past few weeks did exactly that. “Oreo Gate” got more than 10 million views, had people choosing sides, arguing in the comments, making response videos, and even other brands joining the conversation. And almost none of that attention was actually about the product being advertised. In this episode of Heart Before Cart, I’m breaking down the viral Oreo...
3 Sept 2026
Ep 37: Why most website redesigns fail (and what to do instead)
Thinking about redesigning your website? Before you change the colors, layout, navigation, buttons, or overall look and feel, you need to figure out what’s actually broken. Most teams rush straight into a redesign based on what looks good, what everyone else is doing, or what could be cool. And now, with AI, it’s easier than ever to redesign an entire website faster than ever before. But if you don’t understand why people aren’t converting, AI just helps you redesign the wrong thing fa...
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Apple Podcasts (US)
5.0 / 5
1 ratings
Spotify
5.0 / 5
3 ratings
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