Heist-ish is the show for bold, business-savvy entrepreneurs who love a little legal drama with their strategy. Hosted by trademark and business attorney Ivy McNeill, each episode unpacks the jaw-dropping details of brand battles, scandalous trademark disputes, and high-stakes legal heists—all while delivering must-know business and legal insights.
Ivy breaks down the latest trademark controversies to teach you how to build a brand that’s truly protected, helping you sidestep costly lawsuits, shady contracts, and risky partnerships. Along the way, special guests will join to share insider strategies for safeguarding your business, negotiating deals, and avoiding legal pitfalls.
If you're a creative CEO, independent professional, or founder-to-be ready to legally level up—while sipping on the hottest business tea—tune in.
Homesick Candles Targets Small Candle Makers | Learn About Prior Use Trademark Rights
Send us a text Within the past 5 years, Homesick Candles has trademarked names of states, cities, and zodiac signs for its home fragrance and lifestyle brand. After securing trademark registration Homesick took steps to shut down the websites of small businesses selling candles named after states, cities, and zodiac signs right before the biggest sale season of the year--Black Friday! Listen to learn how this happened. Discover how small businesses that were using the names of s...
3 Nov 2022
"White Lives Matter" Trademark Dispute | Who Owns the Slogan & How the USPTO Treats Widespread Slogans on Trademark Apps
Send us a text The headlines read, "Kanye West can no longer sell his "White Lives Matter" shirts because "two black-men" already own the trademark." A controversial headline to make you click...but it's not accurate. Civic Cipher, comprised of Ramses Ja and Quinton Ward, has a pending trademark app for the slogan "White Lives Matter." But without a registered trademark certificate Civic Cipher can't stop Ye from selling “White Lives Matter shirts and based on the common usage of the slogan, ...
18 Oct 2022
Cannabis Brand Must Pay $2M for "Cannaburst" Product | The Ramifications of Intentional and Malicious Trademark Infringement
Send us a text Wrigley, the company that owns Starbursts, Skittles, and LifeSavers recently won over $2 Million in a trademark infringement lawsuit against a cannabis candy company because the court determined that the cannabis brand's infringement was willful and malicious. Listen to this episode to better understand the ramifications of willful, intentional, and malicious trademark infringement and avoid making the same mistake as this cannabis brand. Follow along @legallyivy and @he...
19 Sept 2022
Christian Dior Sues Dior Restaurant | Discover the Penalties of Trademark Infringement
Send us a text A Kansas-based restaurant operating as the Dior Restaurant begin marketing on Instagram, offering free "Dior" bags with the purchase of two entrees, and found itself on the receiving end of a trademark infringement lawsuit filed by none other than Christian Dior. Listen for the deets and hear first-hand what's at risk or up for grabs in a trademark infringement lawsuit. Follow along @legallyivy and @heistishpodcast for more Disclaimer: The information provided does...
22 Aug 2022
Rapper IDK Calls Out Popeyes for Using His Trademark | Let's Discuss Trademark Classes
Send us a text Popeyes released a new menu item, "the IDK Meal," and Rapper IDK took to twitter enraged because he considered Popeyes use of his trademarked stage name to be trademark infringement. However, his misunderstanding of the extent of his trademark rights is common among entrepreneurs. Listen to this episode to get a better understanding of trademark classes and how these classes impact the scope of your trademark rights. Get the deets and don't make the same mistake. Follow a...
17 Aug 2022
Taylor Swift Accused of Swiping Song Lyrics | How Copyrights Protect Your Creative Work
Send us a text Taylor Swift is facing a copyright infringement lawsuit for allegedly copying lyrics to a song performed by the group 3LW. Listen and learn about copyrights and the steps to establishing a strong copyright infringers case. Bonus…you get to hear me (attempt to) sing in this episode. Thank me later. Lol! Follow along @legallyivy and @heistishpodcast for more Disclaimer: The information provided does not and is not intended to constitute legal advice. Instead, all informati...
12 Aug 2022
Oprah Sues Oprahdemics Podcast | Don’t Do This When Choosing A Brand Name
Send us a text Oprah's company Harpo, Inc. filed a trademark infringement lawsuit against the creators of the Oprahdemics podcast. The creators intended to honor the Queen of Talk but found themselves on the receiving end of a lawsuit from Oprah's legal team requesting they rebrand and rename the podcast. Uh O'! Get into the deets and don't make the same mistake - don't try to build on another brand's trademark. Follow along @legallyivy and @heistishpodcast for more Disclaimer: T...
1 Aug 2022
Kelis Accuses Beyonce of Stealing Music
Send us a text Kelis accused Beyonce of thievery after learning her song "Milkshake" was used on the Renaissance album but is her frustration misplaced and a result of a major legal mistake she made that resulted in her signing away the rights to her music? Get the deets and don't make the same mistake - read your contracts. Follow along @legallyivy and @heistishpodcast for more Disclaimer: The information provided does not and is not intended to constitute legal advice. Instead, all infor...
24 Jul 2022
Heistish | What to Expect
Send us a text Heistish is a show for savvy and ambitious entrepreneurs seeking legal insights and business tips from the jaw-dropping details of trending trademark disputes and breath-taking brand heists. With each episode you'll get the inside scoop on the latest scandalous allegations of brand theft and business tips from trademark and business attorney, Ivy McNeill. By breaking down these trending legal issues, Ivy will teach you how to develop a business that is truly protected w...
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