Welcome to the Hello, Content! podcast by speakMoney, where we dive deep into the forces that are shaping the future of content marketing. On this podcast, CEO Kevin Lund will talk with marketing leaders to uncover the strategies they employ to stay on top and ahead of the curve. Join us as we navigate through the ever-changing world of content marketing. More info is available here: speakmoney.xyz
S1 E9 | Using Data in Experimentation Frameworks with Ben Labay
This week, Kevin (https://www.linkedin.com/in/kevinlund/) and Rachel (https://www.linkedin.com/in/rachelwitzel/) chat with Ben Labay (https://www.linkedin.com/in/benlabay/), Managing Director at Speero, about data-fueled experimentation, experimentation frameworks, and the role of leadership in decision-making. Our biggest takeaway? That sometimes data isn’t just the hard numbers in a spreadsheet—it’s qualifying and quantifying experiences and gut feelings into value propositions to make big changes in your organization.
Learn more about T3 Custom at t3custom.com (https://www.t3custom.com/) and speakMoney at speakmoney.xyz (http://speakmoney.xyz/)
Theme music by Cake Without Candles (https://open.spotify.com/artist/70hSvf8DEZiyCO2IPZ8c24?si=fZYacECiTd6dqA5CxnjnXg)
23 Mar 2023
S1 E8 | Is the Blog Dead? Atomizing Content is the Future
Everyone has heard the saying that a piece of content has nine lives. Some call that repurposing, others say refreshing, but we call it atomization. This week, Kevin (https://www.linkedin.com/in/kevinlund/) and Rachel (https://www.linkedin.com/in/rachelwitzel/) are joined by Charles Samuel (https://www.linkedin.com/in/charlessamuel1/), our VP of Digital Strategy at T3 Custom, to discuss what atomizing content is and why it’s an essential part of any content distribution strategy. We also cover why “repurposing content” is an outdated term and how you should think about it instead.
Learn more about T3 Custom at t3custom.com (https://www.t3custom.com/) and speakMoney at speakmoney.xyz (http://speakmoney.xyz/)
Theme music by Cake Without Candles (https://open.spotify.com/artist/70hSvf8DEZiyCO2IPZ8c24?si=fZYacECiTd6dqA5CxnjnXg)
This week, Kevin (https://www.linkedin.com/in/kevinlund/) and Rachel (https://www.linkedin.com/in/rachelwitzel/) chat with Tory Kindlick (https://www.linkedin.com/in/torykindlick/), VP Demand Generation at Refine Labs, about the principles of building a culture of experimentation through strategic budget and hiring decisions. Of course, we also took the time to pick Tory’s brain on the state of demand gen today, covering the importance of self-reported attribution and rethinking content ROI.
Learn more about speakMoney at speakmoney.xyz (http://speakmoney.xyz/)
Theme music by Cake Without Candles (https://open.spotify.com/artist/70hSvf8DEZiyCO2IPZ8c24?si=fZYacECiTd6dqA5CxnjnXg)
9 Mar 2023
S1 E6 | The Ethical Questions of AI with Paul Roetzer
The last few months have shown us that AI technologies have hit the tipping point and gone mainstream—especially in marketing use cases.
The value of utilizing AI is clear, but this revolutionary technology presents many ethical questions we must consider. In this episode, Kevin (https://www.linkedin.com/in/kevinlund/) is joined by Paul Roetzer (https://www.linkedin.com/in/paulroetzer/), Founder and CEO of the Marketing AI Institute (https://www.marketingaiinstitute.com/), to discuss the responsible use of AI by marketers.
Learn more about speakMoney at speakmoney.xyz (https://www.speakmoney.xyz/)
Theme music by Cake Without Candles (https://open.spotify.com/artist/70hSvf8DEZiyCO2IPZ8c24?si=fZYacECiTd6dqA5CxnjnXg&nd=1)
Check out Data Quality Camp on Slack (http://bit.ly/3WdUECl).
2 Mar 2023
S1 E5 | Data Deep Dive with Chad Sanderson
In this episode of Hello, Content! Kevin (https://www.linkedin.com/in/kevinlund/) chatted with Chad Sanderson (https://www.linkedin.com/in/chad-sanderson/), Chief Operator at Data Quality Camp about all things data with a side of AI and machine learning. They cover the role of data in your marketing strategies, how Chad grew his LinkedIn following to 40k in one year, data contracts, and why quality data is imperative for AI and ML models.
Learn more about speakMoney at speakmoney.xyz (https://www.speakmoney.xyz/)
Theme music by Cake Without Candles (https://open.spotify.com/artist/70hSvf8DEZiyCO2IPZ8c24?si=fZYacECiTd6dqA5CxnjnXg&nd=1)
Check out Data Quality Camp on Slack (http://bit.ly/3WdUECl).
23 Feb 2023
S1 E4 | Marketing Through a Recession with Alex Birkett & Carlos Hidalgo
This week, host Kevin Lund (https://www.linkedin.com/in/kevinlund/) talks with Alex Birkett (https://www.linkedin.com/in/iamalexbirkett/), Co-founder at Omniscient Digital, and Carlos Hidalgo (https://www.linkedin.com/in/carlosahidalgo/), former Chief Revenue Officer at Demand Spring about strategies for marketing during a recession.
They give tips and strategies for marketing leaders on everything from budget allocation to leading your team through uncertain times.
Learn more about speakMoney at speakmoney.xyz (https://www.speakmoney.xyz/)
Theme music by Cake Without Candles (https://open.spotify.com/artist/70hSvf8DEZiyCO2IPZ8c24?si=fZYacECiTd6dqA5CxnjnXg)
16 Feb 2023
S1 E3 | AI Isn’t Coming For Your Content Job with May Habib
In this episode, Kevin Lund (https://www.linkedin.com/in/kevinlund/) is joined by Writer (http://writer.com/) CEO May Habib (https://www.linkedin.com/in/may-habib/) to talk about using in content workflows, common hesitancies with AI software adoption, and the implications of generative AI for content writers, editors, and strategists.
Learn more about speakMoney at speakmoney.xyz (http://speakmoney.xyz/)
Theme music by Cake Without Candles (https://open.spotify.com/artist/70hSvf8DEZiyCO2IPZ8c24?si=fZYacECiTd6dqA5CxnjnXg)
16 Feb 2023
S1 E2 | How NOT to Market to Gen Z with Gia Lee
In this episode, Kevin Lund (https://www.linkedin.com/in/kevinlund/) sits down with Gia Lee (https://www.linkedin.com/in/gialee1/) of NinetyEight (https://www.ninetyeightla.com/), an agency that specializes in connecting brands with Gen Z. They debunk common stereotypes about Gen Z, using TikTok comments to your advantage, and why Gen Z may not be all-in on the metaverse.
Learn more about speakMoney at speakmoney.xyz (http://speakmoney.xyz/)
Theme music by Cake Without Candles (https://open.spotify.com/artist/70hSvf8DEZiyCO2IPZ8c24?si=fZYacECiTd6dqA5CxnjnXg)
16 Feb 2023
S1 E1 | What Comes After the Web3 Winter with Jeff Kauffman Jr.
In this episode, Kevin Lund (https://www.linkedin.com/in/kevinlund/) is joined by Jeff Kauffman Jr. (https://www.linkedin.com/in/jeffkauffmanjr/) of JUMP (http://jumpnews.xyz/) to discuss what comes after the current Web3 winter. They talk about why Web3 has slowed down, possibilities for Web3 technologies moving forward, and Jeff’s wildest visions of the future.
Learn more about speakMoney at speakmoney.xyz (http://speakmoney.xyz/)
Theme music by Cake Without Candles (https://open.spotify.com/artist/70hSvf8DEZiyCO2IPZ8c24?si=fZYacECiTd6dqA5CxnjnXg)
5 Feb 2023
Welcome to Hello, Content!
Welcome to Season 1 of Hello, Content!, the podcast where we'll explore the forces shaping the future of content marketing.
More information is available here: speakmoney.xyz (//speakmoney.xyz)
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
1 ratings
Contact Hello, Content!
Guest appearances
Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Host of Hello, Content!?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
