Introducing the Hello DTC podcast presented by Beaconstac! Where global experts discuss - launching DTC initiatives 🚀 scaling with them 📈 feasible DTC strategies for CPG brands 🎗️ Champions from consumer brands reveal their secret sauce for growth 🤫 and YOU become a smarter marketer! So if you are at similar DTC crossroads, listen up because these experts have got the answers! Get DTC advice from real champions in your inbox once a week- https://www.beaconstac.com/podcast
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Publishing Since
6/3/2021
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September 2, 2021
<p>You’ve heard about Direct-to-consumer businesses.<br> <br> <strong>Now, say hello to the Direct-to-dog brand.</strong> <strong>Jinx is a canine nutrition brand that made headlines with its unique billboards aimed at dogs.</strong> With D2C brands around the world experimenting with Out-Of-Home advertising, Jinx’s billboards offer a fresh perspective on what can be achieved with OOH advertising. </p> <p>On Episode 9 of Hello DTC presented by Beaconstac, we chat with <strong>Terri Rockovich, Co-Founder and CEO of Jinx,</strong> as she tells us just how they came up with their unique OOH advertisements for our canine friends.</p> <p>In this episode, we discuss:</p> <ul> <li>Jinx’s unique OOH advertising campaign</li> <li>The state of OOH advertising in 2021</li> <li>Measuring success in OOH advertising</li> <li>How to create the perfect billboard</li> <li>OOH advertising inspirations</li> </ul> <p>Connect with Terri on <a href="https://www.linkedin.com/in/terrirockovich/" target="_blank">LinkedIn</a>.</p> <p>Subscribe to our mailing list and get insights delivered, directly to your inbox at <a href="https://www.beaconstac.com/podcast?utm_source=anchor&utm_medium=episode-9&utm_campaign=HelloDTC" target="_blank">https://www.beaconstac.com/podcast</a></p> <p>_____</p> <p>Follow us to keep up with #D2C trends, tips, and more:</p> <p>Twitter: <a href="https://twitter.com/hello_dtc">https://twitter.com/hello_dtc</a></p> <p>LinkedIn: <a href="https://www.linkedin.com/showcase/hello-dtc">https://www.linkedin.com/showcase/hello-dtc</a></p> <p>Did you know you can connect with consumers through your packaging?</p> <p>Try a modern QR Code solution - <a href="https://www.beaconstac.com/qr-code-generator?utm_source=anchor&utm_medium=episode-9&utm_campaign=HelloDTC" target="_blank"><u>https://www.beaconstac.com/qr-code-generator</u></a>.</p>
August 11, 2021
<p>With flexitarians and vegans scooping up a bigger chunk of the food industry by the day, CPG brands across the world are competing for a spot in the plant-based segment.</p> <p>In such a competitive industry, <strong>how can a D2C business carve a niche for itself and build a growing customer base?</strong></p> <p>On Episode 8 of Hello DTC presented by Beaconstac, we speak to Luis Mejia, Head of Strategy & Growth Operations at Heartbest Foods about his <strong>experiences growing a DTC brand in the plant-based food category.</strong></p> <p>In this episode, we discuss:</p> <ul> <li>The growth of the plant-based foods category<br> </li> <li>How to build a unique DTC brand in the plant-based market<br> </li> <li>Brand collaborations and measuring market success<br> </li> <li>Building a visual brand identity for plant-based DTC brands<br> </li> </ul> <p>Connect with Luis on LinkedIn - <a href="https://www.linkedin.com/in/luis-mejia-59b87926/" target="_blank">https://www.linkedin.com/in/luis-mejia-59b87926/</a></p> <p>Subscribe to our mailing list and get insights delivered, directly to your inbox at <a href="https://www.beaconstac.com/podcast?utm_source=anchor&utm_medium=episode-8&utm_campaign=HelloDTC" target="_blank">https://www.beaconstac.com/podcast</a></p> <p>_____</p> <p>Follow us to keep up with #D2C trends, tips, and more:</p> <p>Twitter: <a href="https://twitter.com/hello_dtc" rel="ugc noopener noreferrer" target="_blank">https://twitter.com/hello_dtc</a></p> <p>LinkedIn: <a href="https://www.linkedin.com/showcase/hello-dtc" rel="ugc noopener noreferrer" target="_blank">https://www.linkedin.com/showcase/hello-dtc</a></p> <p>Did you know you can connect with consumers through your packaging?</p> <p>Try a modern QR Code solution - <a href="https://www.beaconstac.com/qr-code-generator?utm_source=anchor&utm_medium=episode-8&utm_campaign=HelloDTC" target="_blank"><u>https://www.beaconstac.com/qr-code-generator</u></a>.</p>
August 4, 2021
<p>Creating a sense of relatability among consumers is crucial if you are to thrive as a D2C brand.</p> <p>Building a brand narrative that consumers can identify with is the first step to becoming a household DTC brand.</p> <p>But just how do you craft a brand narrative that pulls in more loyal customers?</p> <p><strong>How can a direct-to-consumer business create a narrative that builds a community?</strong></p> <p>In this episode of Hello DTC presented by <a href="//beaconstac.com" target="_blank">Beaconstac</a>, we chat with Matt Mullenax, Co-founder, and CEO at Huron grooming products, as he tells us his secrets about building a DTC brand that customers can relate to.</p> <p>We delve deeper into:</p> <ul> <li>How do you market a product that your users aren’t actively looking for?<br> </li> <li>How do you measure the impact of brand awareness campaigns?<br> </li> <li>How do you find a USP that customers can relate to?<br> </li> <li>What do brand colors have to do with a relatable narrative?<br> </li> <li>How do you keep your community engaged?<br> </li> </ul> <p>Connect with Matt on LinkedIn - <a href="https://www.linkedin.com/in/matt-mullenax-4b4b086/" target="_blank">https://www.linkedin.com/in/matt-mullenax-4b4b086/</a></p> <p><strong>Subscribe to our mailing list and get insights delivered, directly to your inbox at</strong> <a href="https://www.beaconstac.com/podcast?utm_source=anchor&utm_medium=episode-7&utm_campaign=HelloDTC" target="_blank">https://www.beaconstac.com/podcast</a></p> <p>_____</p> <p><strong>Follow us to keep up with #D2C trends, tips, and more:</strong></p> <p>Twitter: <a href="https://twitter.com/hello_dtc">https://twitter.com/hello_dtc</a></p> <p>LinkedIn: <a href="https://www.linkedin.com/showcase/hello-dtc">https://www.linkedin.com/showcase/hello-dtc</a></p> <p>Did you know you can connect with consumers through your packaging?</p> <p>Try a modern QR Code solution - <a href="https://www.beaconstac.com/qr-code-generator?utm_source=anchor&utm_medium=episode-7&utm_campaign=HelloDTC" target="_blank">https://www.beaconstac.com/qr-code-generator</a></p>
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Introducing the Hello DTC podcast presented by Beaconstac!
Where global experts discuss - launching DTC initiatives 🚀 scaling with them 📈 feasible DTC strategies for CPG brands 🎗️
Champions from consumer brands reveal their secret sauce for growth 🤫
and YOU become a smarter marketer!
So if you are at similar DTC crossroads, listen up because these experts have got the answers!
Get DTC advice from real champions in your inbox once a week- https://www.beaconstac.com/podcast
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