Help Me Unlock

About Help Me Unlock

Making of an Empire pulls back the curtain on the unglamorous work of building an iconic business empire. Expect honest conversations, strategy breakdowns, and lessons from founders and creators who are in the arena, not just talking about it.

Publisher

Aditi Jajal-Newey

Category

business · business · business

Language

en

Explicit

No

First episode

8 Aug 2022

Latest episode

14 Sept 2026

Latest episodes

27 episodes in the feed.

1. 

   14 Sept 2026

   KNOWN Limited Series EP.2: Why smart founders start, stop, and go quiet

   We all know we should be visible, so why do we start with a burst of enthusiasm and then disappear? In part two of the KNOWN series, Aditi, Rebecca, and Victor get honest about the real blockers: the overwhelm of "this is too hard," the fear of who might be watching, and the financial stress that quietly breaks consistency. They also dig into the selfie-versus-no-selfie debate, three very different takes on how personal to get online, and why "I'm a private person" isn't the reason you ...

2. 

   14 Sept 2026

   KNOWN Limited Series EP. 3: Is it just vanity? What visibility actually returns

   Are followers and likes just vanity metrics, or do the numbers genuinely mean something? Is there a real business and revenue impact that comes from founder visibility? In the final part of the KNOWN series, Aditi, Rebecca and Victor discuss how visibility can be a business engine, not an ego project: the authority those numbers signal, what happens when a referral pipeline dries up with nothing underneath it, and how committing to being seen is one of the fastest ways past imposter syndrom...

3. 

   14 Sept 2026

   KNOWN Limited Series EP. 1: Why now: getting seen when it's AI talking to AI

   Founder visibility used to be a nice-to-have. In an age where AI writes half the feed, it’s become an annoying, meaningless arena for a lot of founders. But the truth is: Your potential clients look you up (or ask ChatGPT who to trust) at 2pm or 2am. And when they do, being findable as a real human has become what wins the work. In this first conversation of the KNOWN limited series, Aditi opens up the discussions she's been having off the mic with the two coaches who have helpe...

Who has been a guest on Help Me Unlock

Names identified in recent episode analyses. Showing up to five guests.

• Victor Trieu
• Stevey Arroyo
• Laverne Wyatt
• Zakia Khalid
• Bassam Alaujan

Podcast Authority Score: 32 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

54

Social presence

0

YouTube

0

Engagement

27

Contact Help Me Unlock

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Questions about Help Me Unlock