Welcome to the Hemp Beverage News podcast, brought to you by the Hemp Beverage Expo.
We deliver expert insights on building brands, improving operations, expanding distribution, growing retail partnerships, and staying ahead of changing state and federal regulations.
Join us to hear from the people building the industry from the ground up.
editor@HempBeverageNews.com
Bringing Full Spectrum to Hemp Beverages with Nick Warrender | Ep. 16
Our guest today is Nick Warrender. He founded Lifted Made in 2015 and has spent the past decade developing hemp-derived cannabinoid products. Most recently, he moved into beverages with Highlandia, bringing his focus on full-spectrum products into the beverage category.
Highlandia uses live resin rather than a THC isolate, preserving terpenes and other plant compounds that Nick believes contribute to a more well-rounded experience. Getting all of those compounds into a stable beverage wasn't easy and required a different approach to their emulsification and formulation process.
Nick also serves on the board of the American Healthy Alternatives Association and has been closely involved in the federal fight over the future of hemp. We talk about the challenges of formulating with live resin, why Nick sees a future for full-spectrum beverages, and what the changing hemp laws could mean for the hemp beverage supply chain.
https://urb.shop/ (https://urb.shop/ )
https://highlandia.com/ (https://highlandia.com/)
28 Sept 2026
Digging Into Functional Mushrooms with Uprooted Extracts | Ep. 15
The THC beverage market is largely focused on the high and the occasion. Drinks for socializing, relaxing, or replacing alcohol, but what about a THC drink that's good for you?
Our guest today is Pat Nunn, VP of Product Development at Uprooted Extracts. A Pennsylvania company cultivating functional mushrooms, including Lion's Mane, Cordyceps, and Oyster mushrooms. We talk about what happens when you combine functional mushrooms with THC, what these ingredients can add beyond the THC experience, and the challenges of putting them into a beverage that tastes good and stays stable on the shelf.
We also get into sourcing, extraction, and whether functional ingredients could open up a new direction for THC beverages without simply adding more THC.
https://www.uprootedextracts.com/ (https://www.uprootedextracts.com/)
21 Sept 2026
Serving Up THC Drinks with Logan's Roadhouse | Ep. 14
Logan's Roadhouse, a Texas-based family-style restaurant chain with 90 locations nationwide recently launched a menu of THC-infused mixed drinks.
We sat down with Luis Haro, VP of Culinary Innovation at Logan's, to talk about the chain's THC cocktail test at 14 of its Texas restaurants. He gives us insights into who is ordering them and what they're learning about serving THC in a restaurant setting.
We also get into why Logan's chose cocktails over canned drinks, which are the best sellers, the economics behind the program, and how other restaurant and bar owners are already calling Luis to ask how it's going.
If you're a beverage company trying to get into the restaurant menu, Luis shares what gets his attention and what your product needs to bring to the table.
https://logansroadhouse.com/ (https://logansroadhouse.com/)
14 Sept 2026
From Farm to Can with Adam Kline | Ep. 13
How much do you really know about the THC that goes into a hemp beverage? Where was the hemp grown? What genetics produced it? And can you trace it all the way back to the field?
Our guest today is Adam Kline, President of Indiana-based Heartland Harvest, and producer of Floral THC Beverages. Adam comes from a 4th-generation farming operation, and we talk about hemp genetics, naturally derived vs converted THC, and the track-and-trace system his company developed to follow the THC in Floral Beverages all the way back to the farm.
We also get into how hemp regulations affect what farmers can grow, and the future of naturally derived THC.
https://tryfloral.com/ (https://tryfloral.com/)
7 Sept 2026
The Premiumization of Hemp Beverages with Meredith Sherman | Ep. 12
Our guest today is Meredith Sherman. She spent two decades in fine wine and spirits distribution, including luxury brands like Moët Hennessy. In August 2024, she left that world to found the division usa, an Atlanta-based distributor specifically for craft hemp beverage brands.
Her approach borrows directly from the luxury wine world. Instead of pushing a large portfolio through high-volume retail channels, the division usa keeps its roster small and focuses on building demand at the ground level through festivals, tastings, and hospitality events, before brands scale into wider distribution.
Meredith is here to talk about that model, the economics that trip up new founders, and what she thinks premium means for hemp beverages.
www.thedivisionusa.com (www.thedivisionusa.com)
31 Aug 2026
How Cheech & Chong Is Building Its Hemp Beverage Business with Ted Whitney | Ep. 11
Today our guest is Ted Whitney. He has spent 20 years in the beer industry and brings that experience to Cheech & Chong's beverage brand.
In this episode, we talk about what beer can teach hemp about distribution, what it really takes to get a product on the shelf and keep it selling, and how Cheech & Chong's is approaching formulation and manufacturing. We also get into natural versus converted THC, minor cannabinoids, precision dosing, and why the company wants to be able to trace every can all the way back to the farm. Ted shares great insights into navigating the hemp beverage business from the supply chain to the retail shelf.
cheechandchong.com/collections/thc-drinks (cheechandchong.com/collections/thc-drinks)
24 Aug 2026
Behind GTI's Senorita Brand with Rick Schepp | Ep. 10
Green Thumb Industries, Senorita Beverages are among the most popular drinks on the THC market today. The team is led by Rick Schepp, a veteran of the alcohol industry, who is opening doors to new venues for the category and industry, including Chicago's Navy Pier.
He joins the podcast to talk about their product line, why the team chose specific flavors and formats, and what it takes to work with distributors and retailers. He also shares tips for emerging brands looking to break into the space.
https://www.senoritadrinks.com/ (https://www.senoritadrinks.com/)
17 Aug 2026
Inside Wynk's Market Strategy with Angus Rittenburg | Ep. 9
Wynk launched its low-dose beverages in the regulated market around 2021 using its custom-made mobile canning system to be able to operate in multiple states. As the company evolved, it later entered the hemp beverage market and is now one of the top-selling brands. They are also in major retail outlets, including Target’s next expansion of THC drinks into about 400 of its stores.
Today we’re joined by Wynk CEO Angus Rittenburg, who walks us through their growth stages and how they got Wynk to where it is today.
https://drinkwynk.com/ (https://www.youtube.com/redirect?event=video_description&redir_token=QUM4Zm9rU0VLN1V6VEJnVVNtY0RwMkk1NE5ueXxBR3JiS2FsX2hJQTVKS3Y3ZEdwS3hrcGp2ZC1iT1Y5X1hJZWlqbi1VTUozQ3JaZmFETGlyemVyalgyNmVZdXdsOTEzNWs0RlNwc3dSUmJCY1FiNVN5bjJUc0xNM29RRHM2X0JN&q=https%3A%2F%2Fdrinkwynk.com%2F&v=IwVn8hOLYBU)
31 Jul 2026
Operating Hemp Retail Stores in South Carolina and Georgia with David Spang | Ep. 8
Today's guest is David Spang, founder of Coastal Green Wellness (https://www.coastalgreenwellness.com/), a chain of hemp retail stores with locations in South Carolina and Georgia.
David was one of the first entrepreneurs to open multiple hemp retail stores in South Carolina and has spent years working with lawmakers, helping educate them about the hemp industry as regulations have continued to evolve.
Today, Coastal Green offers its own line of hemp products, including Nine Dot hemp beverages, and David has been a strong advocate for building a safe, regulated marketplace for consumers and businesses alike.
In this episode, we talk about how he built his retail operation, the ongoing push for legalization and sensible regulation in South Carolina, and how his company is preparing for potential changes on November 12 that could dramatically reshape the hemp industry.
17 Jul 2026
Inside Keef's Retail Playbook with Blake Patterson | Ep. 7
Keef Brands has been around since the early days of Colorado's medical cannabis market and was experimenting with infused beverages long before nano-emulsions changed the category.
The company is best known for its classic soda-inspired lineup, including root beer, cola, orange, and grape flavors.
Today I'm joined by Keef's Chief Revenue Officer, Blake Patterson. We talk about the company's sales strategy, how it's finding success in convenience stores, the marketing behind the brand, and what the looming November hemp ban could mean for the business and the broader beverage industry.
https://keefbrands.com (https://keefbrands.com)
10 Jul 2026
Terpene Belt Farms on the Pivot to Functional Beverages with Shareef El-Sissi | Ep. 6
For years, Terpene Belt Farms has supplied terpenes to formulators, dating back to California's medical cannabis market. After merging with Nexus AgriScience, the company began breeding hemp varieties with specific terpene profiles for beverage formulators.
As hemp beverage brands prepare for potential regulatory changes on November 12, CEO Shareef El-Sissi believes those terpene profiles could provide an alternative approach to product development. The company has developed a single-strain hemp terpene oil and is pursuing GRAS status with the FDA; according to El-Sissi, it could help brands create beverages with a more elevated experience without relying on THC.
I sat down with Shareef to discuss how brands are preparing for a possible shift toward functional beverages, what formulators should consider when working with terpene science, and why he sees this as a potential Plan B if THC-infused beverages face new restrictions.
https://terpenebeltfarms.com (https://terpenebeltfarms.com)
5 Jul 2026
Infusing Vermont Craft into Hemp Beverages with Kelsy Raap | Ep. 5
Today, we're joined by Kelsy Raap, co-owner of Upstate Elevator, a family-run company that got its start in Vermont's legal cannabis market nearly a decade ago and later expanded into hemp-derived THC beverages sold across multiple states.
Kelsy brings an herbalist's perspective to the business, always exploring how minor cannabinoids and functional botanicals can work together to create better products.
She's also deeply committed to Vermont's craft tradition, proving that it's possible to grow a company while maintaining the quality and integrity that small producers are known for.
In this episode, we explore the future of cannabis formulation, why cannabinoids like CBDA and THCV are opening new possibilities for wellness products, how functional ingredients like kava and kanna fit into the next generation of beverages, and how Upstate Elevator is preparing for the uncertainty surrounding the proposed federal hemp restrictions scheduled for November 12.
https://upstateelevator.store (https://upstateelevator.store)
1 Jul 2026
Inside Tips on Manufacturing From Surly Brewery with Omar Ansari | Ep. 4
Omar Ansari started Surly craft Brewery around twenty years ago in Minneapolis, Minnesota, which also boasts a large beer hall and beer garden. Like many other breweries, Omar pivoted to manufacturing THC drinks to make up for the decline in beer sales.
He shares great insights into what to look for in a manufacturer, how to find the right partnership for your business model, what could go wrong, and how to prepare to work with a manufacturer.
https://surlybrewing.com/beer-hall-and-beer-garden (https://surlybrewing.com/beer-hall-and-beer-garden)
10 Jun 2026
Why Your Lab Partner is More Important Than You Think with Austin Stevenson | Ep. 3
Austin Stevenson has worked inside some of the most rigorous quality infrastructures.
He spent time at Eurofins Scientific, a pharmaceutical-grade testing lab, was one of the co-founders of Vertosa, a leader in cannabis infusion technology, and now leads revenue at ACT Labs.
We talk about why labs are critical R&D partners in beverage development, not just compliance checkpoints, and what can go wrong when they’re brought in too late. Austin breaks down the science behind emulsions, stability testing, packaging considerations, and the unique challenges of maintaining cannabinoid consistency and stability in water-based beverages over time.
He also shares insights on overlooked factors like can liners, oxidation, nitrogen flushing, and how added cannabinoids and functional ingredients can complicate formulation and shelf life.
https://actlab.com (https://actlab.com)
8 Jun 2026
Tips for a C-Store GTM Strategy with Melissa VonderHaar Peretz | Ep. 2
Melissa VonderHaar Peretz, Managing Director of Tradeworks (https://www.iseetradeworks.com/), is a veteran in the convenience store channel.
Tradeworks helps brands navigate distribution channels, develop in-store marketing materials tailored to each channel, and build brand kits for pitching to buyers and distributors.
Melissa brings sharp insight into the mainstream marketplace and what beverage brands need to understand to compete. She drops nuggets!
https://www.iseetradeworks.com/ (https://www.iseetradeworks.com/)
31 May 2026
From Soda to CBD Joe Bayern on the Future of the Drinks Aisle | Ep. 1
Before entering cannabis in 2019, Joe Bayern spent more than 25 years in C-suite leadership across some of the biggest names in beverages, helping drive major turnarounds, global strategy, and brand-building at Snapple, Cadbury Schweppes, Dr. Pepper Snapple Group, and Voss Water.
He entered cannabis after recognizing the potential of early CBD beverage trends, initially helping take a California operator public before joining Curaleaf, where he led the company through explosive expansion from roughly $250 million in revenue to more than $1.2 billion in just over two years.. After leaving Curaleaf, Bayern set out to pursue what he sees as cannabis's long-term future: an asset-light, brand-focused business model.
Most recently, he brought BellRock Brands out of receivership and is now leading its revival.
Today, we talk with Joe Bayern about how he plans to bring legacy brands like Mary's Medicinals and Dixie Elixirs back into the marketplace.
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