"Herbet Unfiltered," the podcast by Herbet based in Malaysia, brings you deep into the dynamic world of marketing. Join Saravanan Sahadevan, Amir Norman, Farra Khalili, and Pravin Sivananthan for candid conversations, innovative strategies, and expert insights that go beyond the basics. Each episode explores the unique marketing landscapes of Southeast Asia, providing comparative analysis with global strategies and trends. Dive into unfiltered discussions on what it takes to thrive in today's marketing world, both locally and internationally.
UGC Content is Getting Less Authentic. What's Next?
Saravanan Sahadevan and Amir Norman explore the authenticity crisis in User-Generated Content, revealing the future of marketing through Employee-Generated Content and authentic brand connections.
4 Nov 2024
Marketing to the Chronically Online (Brain Rot): Why Every Generation Loves Weird Content?
Step into the chaotic realm of Brain Rot with Farra and Intan in this engaging podcast episode as they dive into the quirky world of Brain Rot a TikTok-driven trend filled with nonsensical humor, surreal memes, and catchphrases popular with Gen Alpha. Discover how Brain Rot fits into a long history of internet oddities, why it's resonating with young audiences, and how brands are jumping on board to connect with this trend. Farra and Intan discuss how Brain Rot's unique humor offers brands a fresh way to stay relevant, connecting with younger consumers through authentic and unexpected content.
Timestamps
0:00 (https://www.youtube.com/watch?v=VOpZZh5UVa8&t=0s) Introduction to Brain Rot
1:06 (https://www.youtube.com/watch?v=VOpZZh5UVa8&t=66s) Nature of Brain Rot Content
3:15 (https://www.youtube.com/watch?v=VOpZZh5UVa8&t=195s) Parallels with Past Internet Trends
7:10 (https://www.youtube.com/watch?v=VOpZZh5UVa8&t=430s) Brain Rot in Marketing
9:08 (https://www.youtube.com/watch?v=VOpZZh5UVa8&t=548s) BrainRot Content and Brand Relevance
🔗 Host Links:
Farra Khalili (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqblRCczZwVFJhV2paeVVtdVJUV1FodHZmWmE2UXxBQ3Jtc0ttR2t6MGlfemZaRnBJR1JhT3FldF8xS082ZG1DRjdlWEpZUkx5QV9mc3VTRW1kR3hmdlg3M3V5NnpWSTM5VGlXZ2szT1ltcXdKdW0tSXRUT2JQWFBZUnZ3M2YyUWhka3p6RVZYLWN2OXloUnpSOEpSRQ&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Ffarrakhalili%2F&v=VOpZZh5UVa8) (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqblRCczZwVFJhV2paeVVtdVJUV1FodHZmWmE2UXxBQ3Jtc0ttR2t6MGlfemZaRnBJR1JhT3FldF8xS082ZG1DRjdlWEpZUkx5QV9mc3VTRW1kR3hmdlg3M3V5NnpWSTM5VGlXZ2szT1ltcXdKdW0tSXRUT2JQWFBZUnZ3M2YyUWhka3p6RVZYLWN2OXloUnpSOEpSRQ&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Ffarrakhalili%2F&v=VOpZZh5UVa8) / farrakhalili (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqblRCczZwVFJhV2paeVVtdVJUV1FodHZmWmE2UXxBQ3Jtc0ttR2t6MGlfemZaRnBJR1JhT3FldF8xS082ZG1DRjdlWEpZUkx5QV9mc3VTRW1kR3hmdlg3M3V5NnpWSTM5VGlXZ2szT1ltcXdKdW0tSXRUT2JQWFBZUnZ3M2YyUWhka3p6RVZYLWN2OXloUnpSOEpSRQ&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Ffarrakhalili%2F&v=VOpZZh5UVa8)
Intan Sabrina (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqblh5X0kwZm8xNExQYmpiZUlqX05KbVdSS0ZvZ3xBQ3Jtc0ttWFE2VTNCMC0zbm5XVlBrcGxJZFVjWWhLbl9mU05kbnQ2VmQ5MTJLbjBFUnN1U04zdmhYNFhFNk1vNXo0REltT2NsZV9KVWtmTGJIV0hDelM0Z0RTQXctT240azdHdWdVdmxWNFVOOVpjQ0lrSG54NA&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fintansabr%2F&v=VOpZZh5UVa8) (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqblh5X0kwZm8xNExQYmpiZUlqX05KbVdSS0ZvZ3xBQ3Jtc0ttWFE2VTNCMC0zbm5XVlBrcGxJZFVjWWhLbl9mU05kbnQ2VmQ5MTJLbjBFUnN1U04zdmhYNFhFNk1vNXo0REltT2NsZV9KVWtmTGJIV0hDelM0Z0RTQXctT240azdHdWdVdmxWNFVOOVpjQ0lrSG54NA&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fintansabr%2F&v=VOpZZh5UVa8) / intansabr (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqblh5X0kwZm8xNExQYmpiZUlqX05KbVdSS0ZvZ3xBQ3Jtc0ttWFE2VTNCMC0zbm5XVlBrcGxJZFVjWWhLbl9mU05kbnQ2VmQ5MTJLbjBFUnN1U04zdmhYNFhFNk1vNXo0REltT2NsZV9KVWtmTGJIV0hDelM0Z0RTQXctT240azdHdWdVdmxWNFVOOVpjQ0lrSG54NA&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fintansabr%2F&v=VOpZZh5UVa8)
🎙 ABOUT THE PODCAST
Join Saravanan Sahadevan, Amir Norman, Farra Khalili, and Pravin Sivananthan for candid conversations, innovative strategies, and expert insights that go beyond the basics. Dive into unfiltered discussions on what it takes to thrive in today's marketing world, both locally and internationally.
‘Herbet Unfiltered" is a podcast produced by Herbet Podcast Network, a podcast network owned by Herbet , a creative & media agency for companies of all sizes.
You may book a call for a free strategy session with the link below.
https://www.herbet.agency/book-call (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbnFMWVNKNHhoRFVhUGttd2ZDNjBSYjJEVG02d3xBQ3Jtc0tuOUp6eDJ2N19ZRnlDRGxZS3prZjNnQTBleEo1RHl3NGw3Y29MNzJNUjAweFMySnEyZDR5Y3E2QVhFcktnZVJTMkVrYXZvRGNjWkIwWVZwdC1ONUxjRU1mbVlPYXV6aVNmYnJtY1M4Qm9sZmxidVRfdw&q=https%3A%2F%2Fwww.herbet.agency%2Fbook-call&v=VOpZZh5UVa8)
🎧 LISTEN FOR FREE
Apple Podcasts - https://podcasts.apple.com/us/podcast... (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbnNIUG53N295OVFjSGlHcDdSQ1lHeVlCN3Fud3xBQ3Jtc0tuVnowNlVtYmMzQzNOaEszZjNhai1PV2pGenk0eGU1ZlJGb3dJSHhnMzhZcTZPSjhyeEk4X3NYZDNJRDN6dHRGQ3ZYTHZDNHd1WGJkTXJWR2Jtd3F2NGZ2b1QwNHN5bU1DQXlWbHBXbEJUVHM1T0Y3RQ&q=https%3A%2F%2Fpodcasts.apple.com%2Fus%2Fpodcast%2Fherbet-unfiltered%2Fid1748744594&v=VOpZZh5UVa8)
Spotify - https://open.spotify.com/show/0f0pQmV... (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbHpyQ2tmYXdwRUxKSDI0VVJtT214ZVBjQjVTQXxBQ3Jtc0tuNnZBNl84SGxrellYc2FQTkk2enE3UzJ5WkxJZHJPWVo5R0RGUGh3eG5EazhUOXlKTmJ2THlneGRxYlhBZUtCbS1HSlFXckIzbkhWdU9PT1F1bWRpODVwUVNIdjJNMVI1dFNkWmxpTkIwTkJYRUwyTQ&q=https%3A%2F%2Fopen.spotify.com%2Fshow%2F0f0pQmVRqthaZGxgldEhyj&v=VOpZZh5UVa8)
27 Jun 2024
Why Simplifying Your Brand Message is Key to Success
The power of simplicity in brand communication shouldn't be underestimated.
🎙 ABOUT THE PODCAST
Join Saravanan Sahadevan, Amir Norman, Farra Khalili, and Pravin Sivananthan for candid conversations, innovative strategies, and expert insights that go beyond the basics. Dive into unfiltered discussions on what it takes to thrive in today's marketing world, both locally and internationally.
‘Herbet Unfiltered" is a podcast produced by Herbet Podcast Network, a podcast network owned by Herbet , a creative & media agency for companies of all sizes.
You may book a call for a free strategy session with the link below.
https://www.herbet.agency/book-call
🎧 LISTEN FOR FREE
Apple Podcasts - https://podcasts.apple.com/us/podcast...
Spotify - https://open.spotify.com/show/0f0pQmV...
14 Jun 2024
Future of Marketing in Malaysia: Navigating Influencer Challenges & Embracing Authentic Content
Join Amir Norman and Farra Khalili in this insightful podcast episode as they explore the future of content and marketing agencies in Malaysia. As the role of influencers evolves, businesses must adapt to maintain authenticity in their marketing strategies. Discover the challenges and opportunities presented by the changing landscape of influencer marketing, and learn how brands can build strong foundations through genuine content and storytelling. Amir and Farra discuss the importance of authenticity and the strategic shifts needed to engage today's savvy consumers effectively.
Host Links:
Saravanan Sahadevan, https://www.linkedin.com/in/saravanansahadevan/ (https://www.linkedin.com/in/saravanansahadevan/) | https://x.com/saransaha (https://x.com/i/flow/login?redirect_after_login=%2Fsaransaha)
Amir Norman, https://www.linkedin.com/in/amirnormanbb/ (https://www.linkedin.com/in/amirnormanbb/)
‘Herbet Unfiltered" is a podcast produced by Herbet Podcast Network, a podcast network owned by Herbet , a creative & media agency for companies of all sizes.
28 May 2024
Effective Marketing Strategies For A Tight Budget In Malaysia
Who says you can’t advertise on a budget? Marketers need to turn to strategies to offset the rising costs of ad spend. In this episode join Amir Norman and Saravanan Sahadevan as they discuss advertising and marketing strategies on a budget. Tips & trick on Meta Ads & more!
Host Links:
Saravanan Sahadevan, https://www.linkedin.com/in/saravanansahadevan/ (https://www.linkedin.com/in/saravanansahadevan/) | https://x.com/saransaha (https://x.com/i/flow/login?redirect_after_login=%2Fsaransaha)
Amir Norman, https://www.linkedin.com/in/amirnormanbb/ (https://www.linkedin.com/in/amirnormanbb/)
‘Herbet Unfiltered" is a podcast produced by Herbet Podcast Network, a podcast network owned by Herbet , a creative & media agency for companies of all sizes.
1 May 2024
Episode 3: Sell Your Story, Not Your Product
Join us as we discuss the impact of selling your story versus your product and how to truly connect with your audience. Tune into our podcast for this intriguing conversation.
#HerbetUnfiltered
13 Feb 2024
Episode 2: Is a Brand Just a Logo?
29 Jan 2024
Episode 1: Organic vs Paid Marketing
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