Here We Grow is the destination for growth-minded leaders looking for transformational impact.
Marcia Barnes, founder and CEO of Valve+Meter Performance Marketing, shares revolutionary reflections and conversations inspired from her book, Here We Grow: The Marketing Formula to 10x Your Business and Transform Your Future.
From her extraordinary personal life story to the growth she helps other leaders realize, each episode provides the big ideas you need to achieve your potential in your work, your leadership, and your life.
DEFENDERS' Dave Lindsey on Creating Transformational Growth
What does it take to drive remarkable business growth while building a mission-driven company culture?
In this episode of Here We Grow, host Marcia Barnes speaks with Dave Lindsey about the transformative journey of his business, DEFENDERS, and the strategies that led to its unprecedented success. Dave delves into the power of outsourcing non-core competencies, the pivotal transition from an hourly rate to performance-based compensation, and the importance of removing operational bottlenecks. He shares how these strategic decisions not only optimized his company's marketing and sales teams but also fostered a resilient and collaborative work environment.
Tune in for a candid conversation as Marcia and Dave provide valuable lessons on leadership, innovation, and fostering a thriving organizational culture and how all three can lead to transformative growth.
To learn more about the podcast and Marcia Barnes’ book Here We Grow: The Marketing Formula to 10x Your Business and Transform Your Future, visit (http://mathbeforemarketing.com/)https://mathbeforemarketing.com/podcast/ (http://mathbeforemarketing.com/).
6 Aug 2024TRANSCRIPT
Integrating Servant Leadership into Growth Marketing with Avant Healthcare’s Deborah Wood
What does it take to build a resilient company culture capable of weathering any storm?
In this episode of Here We Grow, host Marcia Barnes speaks with Deborah Wood, Founder and Chairperson of Avant Healthcare about a pivotal moment when her business faced significant challenges and how a resilient company culture helped navigate through it. Deborah stresses the importance of a value-driven culture and how these values guide critical decisions, including walking away from a toxic client. And that’s just one of Deborah's hard-won lessons that led to her company's remarkable growth despite the ever-present curveballs that life seems determined to throw her way!
In this important conversation between Marcia and Deborah, they provide valuable lessons on leadership, resilience, and creating a thriving organizational culture. Whether you're an entrepreneur, a team leader, or someone navigating personal and professional challenges, this episode offers inspiration and practical advice for fostering a positive work environment that will hold fast against life’s obstacles.
To learn more about the podcast and Marcia Barnes’ book Here We Grow: The Marketing Formula to 10x Your Business and Transform Your Future, visit (http://mathbeforemarketing.com/)https://mathbeforemarketing.com/podcast/ (http://mathbeforemarketing.com/).
27 Feb 2024
Cultivating Change: The Community Impact of After School HQ’s San Pathak & Darye Henry
San Pathak and Darye Henry credit after school programs with not only keeping them out of trouble in their youth, but setting them on the path to success as adults. Now they’re on a mission to pay those experiences forward with youth program management software that makes it easy for parents and kids to get connected with after school programs.
In this episode of Here We Grow, Marcia Barnes speaks with San and Darye about AfterSchool HQ, and their mission to decrease childhood crime rates, boost graduation rates, and ultimately lead more kids into successful futures.
Discover how instilling young people with the entrepreneurial spirit can help put them on a path to developing generational wealth. Marvel at how these two founders have gone from after-school program participants to business owners and job providers in their own right.
Darye and San’s inspiring story perfectly exemplifies the transformational impacts key mentors in our youth can have on our futures.
To learn more about the podcast and Marcia Barnes’ book Here We Grow: The Marketing Formula to 10x Your Business and Transform Your Future, visit https://mathbeforemarketing.com/podcast/ (https://mathbeforemarketing.com/podcast/).
13 Feb 2024
Josh Wildman: How A Generational Business Transforms Lives One Person At A Time
Months of contemplation after being questioned as to why he wanted to grow his business made Josh Wildman’s purpose clear: To transform lives for the better, one person at a time.
In this episode of Here We Grow, Marcia Barnes talks with Wildman Group CEO Josh Wildman about his mission to bring every employee, customer, and vendor into a relationship with Jesus Christ through his third-generation family business.
Hear how Josh and his family have used their success to give back to their community—even when it didn’t make sense on the balance sheet. Learn how a great culture based on faith led Wildman Group through healthy transitions and effective acquisitions.
From his experience as a CEO to his involvement in the Truth At Work marketplace ministry, Josh’s story illustrates how faith and business can work hand-in-hand to improve the world.
To learn more about the podcast and Marcia Barnes’ book Here We Grow: The Marketing Formula to 10x Your Business and Transform Your Future, visit https://mathbeforemarketing.com/podcast/ (https://mathbeforemarketing.com/podcast/).
30 Jan 2024
Jana Hageman: Faith, Family, And Investing In People
Join two WBE visionaries in an empowering conversation about rising above societal stereotypes and expectations in business, marriage, and parenting.
In this episode of Here We Grow, Marcia Barnes talks with Jana Hageman, President of T&H Investment Properties. Jana shares profound insights of how rising above the shame of asking for help has guided her career from successful lawyer to real estate developer.
At the heart of this honest conversation are confessions and callings to ministry, transforming leadership teams, and changing the world one conversation at a time. Jana and Marcia advocate for women to accept help, confront convention, and take on big challenges.
From finding help with household management to reimagining affordable senior living communities, Jana delivers a heartfelt and relentless story of saying “yes” to who she was created to be and offers permission for other women to do the same.
To learn more about the podcast and Marcia Barnes’ book Here We Grow: The Marketing Formula to 10x Your Business and Transform Your Future, visit https://mathbeforemarketing.com/podcast/ (https://mathbeforemarketing.com/podcast/).
9 Jan 2024
Mike Lantz On Creating Impactful Cultures with Transformative Leadership
Your company could be the hallowed ground for life changing, transformative leadership. But…that doesn’t happen by accident.
In this episode of the Here We Grow, Marcia Barnes sits down with Mike Lantz (https://www.linkedin.com/in/mikeclantz/), founder of trueU (https://trueu.com/), to explore the impact of transformative leadership and how you can cultivate a great culture that is achieving organizational success. Mike shares his lessons for building businesses around contributors who align on values and have plenty of opportunities for personal development.
Tune in to hear Mike’s leadership insights and learn how to implement his strategies within your own business to create a positive and long-lasting work culture focused on lasting growth.
To learn more about the podcast and Marcia Barnes’ book Here We Grow: The Marketing Formula to 10x Your Business and Transform Your Future, visit https://mathbeforemarketing.com/podcast/ (https://mathbeforemarketing.com/podcast/).
12 Dec 2023
Carajane Moore On Nurturing Sales Talent for Organizational Growth
If your business isn’t growing, it may be dying. That’s one of the principles guiding Carajane Moore, president of Hunt Big Sales. In this episode of “Here We Grow,” Carajane and Marcia advocate for a unified sales and marketing approach that champions growth and debunks outdated practices.
This episode is not just about sales processes but also highlights the importance of a company culture willing to both embrace change (it’s coming whether you’re ready or not) and the value of mentorship for transformational growth.
If you’d like to lead your sales and marketing organizations down a path of perpetual progress, you can’t miss this next-level discussion between a sales savant and a marketing master.
To learn more about the podcast and Marcia Barnes’ book "Here We Grow: The Marketing Formula to 10x Your Business and Transform Your Future," visit https://mathbeforemarketing.com/podcast/ (https://mathbeforemarketing.com/podcast/).
28 Nov 2023
Mike Kenney On The Power Of Marketing Attributable Revenue In Heavy Equipment
What results must your marketing efforts drive to create growth for your business? Is your marketing strategy aligned with your business strategy? In this episode of “Here We Grow,” Kenney Machinery CEO, Mike Kenney talks about how he and Marcia adopted a think first marketing strategy to ensure he saw the maximum return on his marketing spend.
Mike also shares his philosophy about unlocking business potential by recognizing the immeasurable impact of good relationships with not only customers but vendors and employees as well.
Tune in to this episode of "Here We Grow" to learn how to get the most from your marketing spend.
To learn more about the podcast and Marcia Barnes’ book Here We Grow: The Marketing Formula to 10x Your Business and Transform Your Future, visit https://mathbeforemarketing.com/podcast/ (https://mathbeforemarketing.com/podcast/).
14 Nov 2023
Empowering Leadership: How Seth Parker Nurtures Growth and Drives Results
Successful marketing is about more than the creative output. In this inspiring episode of "Here We Grow," Cheetah Capital Management President and Nardco Heating and Air Owner Seth Parker, shares his journey from a first-time entrepreneur to an authority on growing businesses through metrics-based marketing.
Seth tells the story of buying a HVAC business and the numerous lessons he’s learned about how tracking and measurement can unlock the full potential of your business. For example, Seth stresses the importance of not just gaining leads, but getting the most out of the leads you do have to maximize your business and wisely direct your marketing spend.
Tune in to this episode of "Here We Grow" and level up your own entrepreneurial journey with hard-won lessons from someone farther down the path.
To learn more about the podcast and Marcia Barnes’ book Here We Grow: The Marketing Formula to 10x Your Business and Transform Your Future, visit https://mathbeforemarketing.com/podcast/ (https://mathbeforemarketing.com/podcast/).
31 Oct 2023
Leading with Love and Service: The Growth Journey of Matt Tyner
Step into a world where leadership is rooted in love, service, and authentic connection. In this empowering episode of "Here We Grow," Valve+Meter founding member and Vice President of Brand Experience at MAX Service Group, Matt Tyner, takes us on a transformative journey filled with insights, wisdom, and practical strategies for success as a mission-driven servant leader.
But Matt’s wisdom doesn't end there. Hear Matt’s story about how reaching out to a competitor shaped new opportunities for growth and collaboration. Explore the revolutionary concept of leading through love and service, and witness firsthand how these principles invite others to give you permission to lead. You'll come away feeling inspired to unlock your full potential by being service-oriented in your relationships.
Tune in to "Here We Grow" and be part of the journey toward a future where love, service, and leadership converge to create remarkable growth and purpose-driven success.
To learn more about the podcast and Marcia Barnes’ book Here We Grow: The Marketing Formula to 10x Your Business and Transform Your Future, visit https://mathbeforemarketing.com/podcast/ (https://mathbeforemarketing.com/podcast/).
17 Oct 2023
Andrea East on Empowering Communities One Home at a Time
When it comes to mission-driven endeavors, Andrea East's (https://www.linkedin.com/in/andrea-east-38956b42/) dedication shines brightly. As the Director of Development for the Youth With A Mission San Diego/Baja Homes of Hope Program (https://www.ywamsandiegobaja.org/), Andrea's commitment has been unwavering, from her early involvement as a young child to her current leadership role.
In today’s episode, we explore the world of mission-driven businesses, guided by Andrea's heartfelt anecdotes. Learn about the transformative impact of the Homes of Hope initiative and how addressing foundational needs can unlock profound potential in communities.
Throughout our conversation, we delve into the power of human connection, the ripple effects of selfless service, and the core motivation fueling Andrea's mission: “To engage a broken world with God's generosity.” You won’t want to miss this insightful discussion. Tune in to be inspired!
To learn more about the podcast and Marcia Barnes’ book Here We Grow: The Marketing Formula to 10x Your Business and Transform Your Future, visit https://mathbeforemarketing.com/podcast/ (https://mathbeforemarketing.com/podcast/).
3 Oct 2023
Steve Cosgrove on Growth, Faith, and Empowering Small Businesses
Rapidly growing your business depends on maintaining the proper mindset and serving a greater purpose. In this episode of "Here We Grow," we hear from seasoned entrepreneur and growth marketer Steve Cosgrove. Steve shares his inspiring journey and offers valuable insights for mission-driven servant leaders and growth marketers alike. Discover how a faith-based approach can drive transformation and maximize profits.
To learn more about the podcast and Marcia Barnes’ book Here We Grow: The Marketing Formula to 10x Your Business and Transform Your Future, visit https://mathbeforemarketing.com/podcast/ (http://mathbeforemarketing.com/).
19 Sept 2023
Leading with Love: Jim Morris's Insights on Transformational Leadership and Humility
What are the characteristics of a good leader? In this first episode of the Here We Grow podcast, host Marcia Barnes dives deep into the mind of Jim Morris, a renowned mission-driven servant leader with strong ties to Indiana University and a personal mission to stop childhood hunger. Don't miss this opportunity to gain valuable leadership insights from a true trailblazer.
To learn more about the podcast and Marcia Barnes’ book Here We Grow: The Marketing Formula to 10x Your Business and Transform Your Future, visit mathbeforemarketing.com/podcast (https://mathbeforemarketing.com/podcast/).
13 Sept 2023
Introducing Here We Grow
In each episode of Here We Grow, Marcia Barnes, founder and CEO of Valve+Meter Performance Marketing, shares revolutionary reflections and conversations inspired from her book, Here We Grow: The Marketing Formula to 10x Your Business and Transform Your Future.
Inside a recent episode
DEFENDERS' Dave Lindsey on Creating Transformational Growth
Published 17 Sept 2024 · Transcript excerpt
[…] But everybody had, and we'd have a KPI, key process indicators, right? They have what sales and what these numbers need to be. And there was always incentive that our team, every, every member of the team from the front line back, was rewarded as we got more efficient spinning that wheel. Right. […]
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