Here2Elevate with Suzanne Hopson
Running a business and leading people are among the hardest jobs in the world. Here2Elevate is the podcast for business owners, entrepreneurs, and emerging leaders who are ready to stop surviving and start thriving.
Each episode dives into the real conversations leaders need to have, covering accountability, leadership, culture, sales, business development, and living a life they want. Using decades of experience in growing businesses and people, this is meant for those willing to learn, innovate, and learn the core disciplines that successful business operating systems have. No fluff, no theory. Just practical strategies and honest insight to help you run your business and your life better.
Vision guides. People build. Execution wins.
Marketing Challenges and Fractional Solutions with Daryl Smith EP 005
In this episode of Here2Elevate, Suzanne sits down with Daryl Smith, founder of Nexify Marketing Consulting and a former multifamily CMO, to unpack why how you structure your message matters just as much as the message itself. Most small and mid-sized businesses already have strong language about what they do. The problem is where it lives. Daryl explains how features end up at the top of a website while the benefits and proof customers are looking for sit two or three clicks down, and...
20 Oct 2026
Navigating Distress in Investment Real Estate EP 004
In this episode of Here2Elevate, Suzanne Hopson sits down with Mike Hills, who runs Capital Markets at Atlas Real Estate, fresh off the Blueprint conference, to ask a question every owner and operator should be willing to answer: what do the people who work for you get besides a paycheck? Atlas manages 6,400 rental units and built that portfolio organically, without private equity or growth by acquisition. Mike explains why the company stopped buying for three years, how it is buying ag...
30 Sept 2026
If You Don't Have a Money Plan, You're Reacting EP 003
In this episode of Here2Elevate, Suzanne Hopson sits down with Margo Masri, founder of Heartfelt CFO, to ask a question every business owner should be willing to answer: Are you reacting to your money or leading it? After 20 years in accounting and tax, Margo shares why she believes the finance industry is built to look backward, and why she now pushes clients to make decisions before the numbers come in. She and Suzanne talk about treating money mistakes as clues instead of failures, w...
30 Sept 2026
Are You Leading by Telling or by Enabling? EP 002
In this episode of Here2Elevate, Suzanne Hopson sits down with her friend and fellow fractional executive Keith Misner, who brings 40 years of commercial real estate leadership, to ask a question every business owner should be willing to answer: Are you leading by telling or by enabling? Keith shares why he chose fractional work after a long career: pick the people and the assignments, own one to three outcomes, and teach the team so they can keep going after he leaves. Then he and Suza...
30 Sept 2026
Are You the Bottleneck in Your Own Business? EP 001
In this episode of Here2Elevate, Suzanne Hopson sits down with Mark Shippe, founder of Shippe Consulting Group, BOS-UP coach, and fellow builder on the Here2Elevate leadership team, to ask a question every business owner should be willing to answer: Are you the bottleneck in your own business? Everybody thinks they have a sales problem. After years at the intersection of sales and operations, Mark shares what he sees instead: the real issue is often the people, the structure, or the own...
27 Sept 2026
Here2Elevate Trailer
You didn't build this business to feel stuck in it. If your team isn't executing at the pace of your vision, if you're not sure you have the right people in the right seats, or if you have this quiet fear that the world is moving forward without you -- that's not a you problem. That's a structure problem. And structure can be fixed. Here2Elevate is hosted by Suzanne Hopson, founder and CEO with 25+ years inside growing businesses helping leaders finally get out of their own way. Each episode ...
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