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This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

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Yes, this podcast regularly features guests.

Heritage & Horizon | Direct Selling Podcast

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by Stuart Murray Media

7 episodes

Updated Daily

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Podcast Overview

The direct selling industry is at a critical juncture. The methods that got us through the last century will absolutely not get us through the next. Welcome to Heritage and Horizon, hosted by Stuart Murray. In each episode, Stuart speaks with a prominent corporate executive or field leader to debate two fundamental questions: What one thing must never change in direct selling? And what must we radically change to guarantee the survival of the industry? Full episodes commence Spring 2026. Subscribe now and join the exclusive Heritage & Horizon LinkedIn community to discuss and debate.

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Publishing Since

2/25/2026

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Recent Episodes

June 15, 2026

S01 E06 | Imelda Vital

Welcome to episode six of the Heritage & Horizon Podcast! I am delighted to be joined by Imelda Vital, the Executive Director of Seldia, the European Direct Selling Association. Imelda brings over thirty years of invaluable experience in the direct selling industry, with a highly specialised focus on European public policy. Having spent twenty-five years leading European Government Affairs for Amway and serving on the boards of multiple trade bodies, Imelda is a passionate advocate for our sector and is proud to champion it on the European stage. In this episode, Imelda shares why personal connection, both offline and online, must never stop. We discuss how keeping the business people-focused and human touch-centric is the only way to build genuine relationships and trust between sellers and consumers. Looking toward "The Horizon", Imelda challenges companies to radically change how they communicate. Our messaging must become simple, easy, fast, and transparent. We discuss the urgent need to strip away corporate jargon and confusing wording that creates unnecessary fear for new sellers, ensuring the opportunity is accessible to everyone. Episode Chapters: [00:47] Introduction and Imelda's Journey[05:55] The Heritage: Why Human Connection Must Never Stop[15:44] The Horizon: Simplifying Corporate Communication[30:48] Quick Fire Questions[33:25] Episode Wrap Up If you enjoy this episode, please ensure you subscribe to the Heritage & Horizon Podcast across our platforms: Apple Podcasts: <a href="https://www.google.com/search?q=https://tinyurl.com/4su8x724">https://tinyurl.com/4su8x724</a>Spotify: <a href="https://www.google.com/search?q=https://tinyurl.com/t5daucb5">https://tinyurl.com/t5daucb5</a>YouTube: <a href="https://tinyurl.com/mt8z7xdb">https://tinyurl.com/mt8z7xdb</a> The conversation certainly does not stop here. I would love to hear your thoughts on my chat with Imelda, so please join our dedicated LinkedIn group to continue the discussion and put your own questions to her: <a href="https://www.linkedin.com/groups/17503046/">https://www.linkedin.com/groups/17503046/</a> You can also find behind the scenes updates by following the podcast on Instagram at <a href="https://www.google.com/search?q=https://instagram.com/heritagehorizonpodcast">https://instagram.com/heritagehorizonpodcast</a> and on TikTok at <a href="https://www.google.com/search?q=https://tiktok.com/%40heritagehorizonpodcast">https://tiktok.com/@heritagehorizonpodcast</a>. #HeritageAndHorizon #DirectSelling #Seldia #BusinessLeadership

June 1, 2026

S01 E05 | Sofia Radomska

Welcome to episode five of the Heritage & Horizon Podcast! I am delighted to be joined by Sofia Radomska, the Managing Director for Oriflame UK and Ireland. With eighteen years of global experience in the direct selling industry and a profound passion for seeing others succeed, Sofia brings incredible insight into building resilient and modern teams. In this episode, we discuss the "Heritage" of our sector. Sofia shares why a deep sense of community is the absolute bedrock of the direct selling industry. We explore how this crucial support network helps individuals take their first steps into entrepreneurship, and why maintaining an authentic human connection remains critical for building trust, particularly within the UK market. Looking toward "The Horizon", we tackle the challenge of adapting to modern consumer behaviour. Sofia explains how platforms like TikTok are rapidly shaping purchasing decisions and how Oriflame is thoughtfully empowering its Beauty Entrepreneurs to embrace these new channels. We discuss the importance of extending our roots into the digital space responsibly, ensuring that social commerce innovation strengthens the community and provides fair growth opportunities for everyone. Plus, make sure you stick around for the quick fire round at the end! Episode Chapters: [00:42] Introduction and Sofia's Journey[07:56] The Heritage: The Power of Community and Connection[18:43] The Horizon: Social Commerce and Adapting to the Modern Consumer[31:56] Quick Fire Questions[35:15] Episode Wrap Up If you enjoy this episode, please ensure you subscribe to the Heritage & Horizon Podcast across our platforms: Apple Podcasts: <a href="https://www.google.com/search?q=https://tinyurl.com/4su8x724">https://tinyurl.com/4su8x724</a>Spotify: <a href="https://www.google.com/search?q=https://tinyurl.com/t5daucb5">https://tinyurl.com/t5daucb5</a>YouTube: <a href="https://tinyurl.com/mt8z7xdb">https://tinyurl.com/mt8z7xdb</a> The conversation certainly does not stop here. I would love to hear your thoughts on my chat with Sofia, so please join our dedicated LinkedIn group to continue the discussion and put your own questions to her: <a href="https://www.linkedin.com/groups/17503046/">https://www.linkedin.com/groups/17503046/</a> You can also find behind the scenes updates by following the podcast on Instagram at <a href="https://www.google.com/search?q=https://instagram.com/heritagehorizonpodcast">https://instagram.com/heritagehorizonpodcast</a> and on TikTok at <a href="https://www.google.com/search?q=https://tiktok.com/%40heritagehorizonpodcast">https://tiktok.com/@heritagehorizonpodcast</a>.

May 18, 2026

S01 E04 | Michelle McWhinnie

Welcome to episode four of the Heritage & Horizon | Direct Selling Podcast! I am thrilled to be joined by Michelle McWhinnie, Operations Director at Usborne Community Partnerships. With an extensive background in leadership roles across the finance and tech industries, Michelle brings a uniquely analytical and modern perspective to the direct selling industry. In this episode, we explore the "Heritage" of our sector, focusing on the irreplaceable value of human connection. Michelle shares her brilliant philosophy that while AI should be used for operational scale, human interaction is absolutely essential for significance. We discuss how face to face recommendations and local community building provide a level of trust that dubious websites simply cannot match, especially in a world where economic pressures are tight and isolation is increasing. Looking toward "The Horizon", Michelle tackles the urgent need to reframe direct selling as a valid, respected career choice. We discuss the lingering stigma surrounding the industry and how the direct to consumer model perfectly aligns with what Millennials and Gen Z are actively seeking: autonomy, flexibility, and purpose. Plus, tune in to the quick fire round to hear about Michelle's favourite childhood books and her professional development tips! Episode Chapters: [00:49] Introduction and Michelle's Journey [05:43] The Heritage: Human Connection and AI for Scale [19:12] The Horizon: Direct Selling as a Valid Career Choice [31:23] Quick Fire Questions [35:59] Episode Wrap Up If you enjoy this episode, please ensure you subscribe to the Heritage & Horizon | Direct Selling Podcast across our platforms: Apple Podcasts: <a href="https://www.google.com/search?q=https://tinyurl.com/4su8x724">https://tinyurl.com/4su8x724</a> Spotify: <a href="https://www.google.com/search?q=https://tinyurl.com/t5daucb5">https://tinyurl.com/t5daucb5</a> YouTube: <a href="https://tinyurl.com/mt8z7xdb" target="_blank" rel="noopener noreferer">https://tinyurl.com/mt8z7xdb</a> The conversation certainly does not stop here. I would love to hear your thoughts on my chat with Michelle, so please join our dedicated LinkedIn group to continue the discussion and put your own questions to her: <a href="https://www.google.com/search?q=https://www.linkedin.com/groups/17503046/">https://www.linkedin.com/groups/17503046/</a> You can also find behind the scenes updates by following the podcast on Instagram at <a href="https://www.google.com/search?q=https://instagram.com/heritagehorizonpodcast">https://instagram.com/heritagehorizonpodcast</a> and on TikTok at <a href="https://www.google.com/search?q=https://tiktok.com/%40heritagehorizonpodcast">https://tiktok.com/@heritagehorizonpodcast</a>.

7 total episodes available

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Frequently asked questions

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What is Heritage & Horizon | Direct Selling Podcast?: The direct selling industry is at a critical juncture. The methods that got us through the last century will absolutely not get us through the next.

Welcome to Heritage and Horizon, hosted by Stuart Murray. In each episode, Stuart speaks with a prominent corporate executive or field leader to debate two fundamental questions:

What one thing must never change in direct selling? And what must we radically change to guarantee the survival of the industry?

Full episodes commence Spring 2026. Subscribe now and join the exclusive Heritage & Horizon LinkedIn community to discuss and debate.
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

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Heritage &amp; Horizon | Direct Selling Podcast