In the Heroes of Marketing Cloud series, DESelect’s CEO and Co-Founder Anthony Lamot hosts a conversation with exceptional Salesforce Marketing Cloud professionals about a myriad of topics on the world of Marketing, including lessons from their professional experiences, valuable insights into the Marketing Cloud community, and career advice for new and established marketers.
Heroes of Marketing Cloud
Claim This Podcastby DESelect
5.0(2 reviews)
26 episodes
Updated Weekly
Accepts GuestsHas Sponsors
37
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality50
Social0
YouTube0
Engagement60
Podcast Overview
In the Heroes of Marketing Cloud series, DESelect’s CEO and Co-Founder Anthony Lamot hosts a conversation with exceptional Salesforce Marketing Cloud professionals about a myriad of topics on the world of Marketing, including lessons from their professional experiences, valuable insights into the Marketing Cloud community, and career advice for new and established marketers.
Language
🇺🇲
Publishing Since
2/21/2024
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37
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality50
Social0
YouTube0
Engagement60
5
Excellent Areas
2
Good Performance
12
Growth Opportunities
excellent
Episode Length
6 minutes
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good
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Every 12 days
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Recent Episodes
January 5, 2025
Jurgen Bult: AI in Consumer Goods, The Importance of People Development, and Campaign Management | Episode 25
In this episode, Anthony Lamot interviews Jurgen Bult, CRM Lead EMEA at Dyson. He shares clear insights into a foundational tool for CRM campaign management, streamlining segmentation processes, and enabling efficiency in rolling out campaigns across multiple channels. He highlights the often-overlooked importance of people development in Martech, emphasizing the need for proper training and staffing to fully leverage new tools. This conversation offers valuable takeaways for professionals navigating the evolving Martech landscape.
October 19, 2024
Amber Sellens: Building a Horizontal MarOps team, Brand Consistency, and MarTech Leadership | Episode 24
In this episode, Anthony Lamot interviews Amber Sellens, Head of Marketing Technology and Operations at Shell Energy. She shares insights on building a horizontal marketing operations team at Shell Energy and how they manage 16 MarTech tools across different business pillars. Amber discusses the importance of creating cohesive, omni-channel customer experiences and balancing B2C and B2B interactions. She also delves into the challenges of scaling marketing technology in a complex, matrixed organization, while offering advice for aspiring Martech leaders.
September 30, 2024
Lukas Lunow: 2024 Marketing Champion on Evolving with Salesforce, Leading a Global Team | Episode 23
In this episode, Anthony Lamot interviews Lukas Lunow, recently named 2024 Marketing Champion and Salesforce Forum Ambassador. Lukas shares what it was like when Journey Builder was first announced at Connections a decade ago. With an extensive background in marketing and IT, Lukas discusses the dilemma of "Build it or buy it?" when thinking about CDPs. Listen to learn how he transitioned from working at Salesforce to now leading a global team talented engineers and architects for the world's largest shipping and logistics company.
26 total episodes available
Deep-dive analytics for Heroes of Marketing Cloud
Frequently asked questions
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- What is Heroes of Marketing Cloud?
- How often does this podcast release new episodes?
This podcast updates weekly.
- Where can I listen to this podcast?
This podcast is available on 7 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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