Welcome to HeroInside, the first and only Ingredient Branding podcast, hosted by Tomas Vucurevic. With over 30,000 hours of experience as the global Ingredient Branding Specialist, Tomas has been instrumental in guiding suppliers and manufacturers to get more value out of their innovation by transforming from the ZERO position of a supplier into the HERO position of an Ingredient Brand. Join us as we delve into the captivating stories and insights from the visionaries and pioneers. Discover their journey to success and the invaluable lessons they've gained along the way.
HeroInside - the first Ingredient Branding podcast
Claim This Podcastby BRAINDERY
5.0(8 reviews)
22 episodes
Updated Bi-weekly
Accepts GuestsHas SponsorsLocation 🇩🇪
38
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality23
Social0
YouTube72
Engagement60
Podcast Overview
Welcome to HeroInside, the first and only Ingredient Branding podcast, hosted by Tomas Vucurevic. With over 30,000 hours of experience as the global Ingredient Branding Specialist, Tomas has been instrumental in guiding suppliers and manufacturers to get more value out of their innovation by transforming from the ZERO position of a supplier into the HERO position of an Ingredient Brand. Join us as we delve into the captivating stories and insights from the visionaries and pioneers. Discover their journey to success and the invaluable lessons they've gained along the way.
Language
🇺🇲
Publishing Since
1/16/2024
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38
Podcast Authority
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YouTube72
Engagement60
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17 episodes over 1.2 years
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Recent Episodes
July 17, 2026
#17 Jaemin Park (Niber Technologies): Lab to label: Spinning the next Ingredient Brand in performance textiles
<p>In this episode of the HeroInside Ingredient Branding Podcast, Tomas Vucurevic speaks with Jaemin Park, Co-Founder and CEO of Niber Technologies.</p><p>Built on more than two decades of electrospinning expertise, Niber is transforming from an OEM technology supplier into an Ingredient Brand. Jaemin shares the family's remarkable journey of scaling electrospinning from laboratory technology into industrial manufacturing and explains why the company believes Ingredient Branding is the missing link between breakthrough material innovation and consumer understanding.</p><p>Together, Tomas and Jaemin discuss why end-to-end technology ownership matters, how PFAS regulations are reshaping the performance textiles industry, and why educating consumers creates value across the entire supply chain. The episode concludes with Tomas reflecting on why BRAIND chose to partner with Niber on its Ingredient Branding journey.</p><p>This episode is essential listening for material innovators, Ingredient Brands, textile professionals, founders, and anyone interested in commercializing breakthrough technologies.</p><p><br></p><p><strong>Themes & Timestamps:</strong></p><p>02:00 – Jaemin Park's background and Niber's family story</p><p>03:02 – What electrospinning is and how it works</p><p>04:01 – Why Niber controls the entire innovation platform</p><p>05:02 – Why now is the right time for electrospinning in performance textiles</p><p>06:11 – Why Niber chose Ingredient Branding over remaining an OEM supplier</p><p>07:33 – Creating value across the entire supply chain</p><p>08:57 – Niber's Ingredient Brand launch plans</p><p>09:45 – Why did BRAIND choose to work with Niber?</p><p>________________________________________</p><p><br></p><p><strong>Keep following the journey of the guest:</strong></p><ul><li><a href="https://niber.tech/ " target="_blank" rel="noopener noreferer">Niber Technologies Website</a></li></ul><ul><li><a href="https://www.linkedin.com/company/nibertechnologies/ " target="_blank" rel="noopener noreferer">Niber Technologies LinkedIn</a></li></ul><ul><li><a href="https://www.linkedin.com/in/jaemin-park-1975b9107/ " target="_blank" rel="noopener noreferer">Jaemin Park on LinkedIn</a></li></ul><ul><br></ul><p>________________________________________</p><p><strong>Subscribe Elsewhere</strong></p><ul><li><a href="https://www.youtube.com/@ingredientbrand" target="_blank" rel="ugc noopener noreferrer">YouTube</a></li><li><a href="https://podcasts.apple.com/us/podcast/hero-inside/id1726010469" target="_blank" rel="ugc noopener noreferrer">Apple Podcasts</a></li><li><a href="https://castbox.fm/channel/id5765898" target="_blank" rel="ugc noopener noreferrer">Castbox</a></li></ul><p>________________________________________</p><p><strong>Questions, Collaborations, and Sponsorships</strong></p><p>If you have any questions or ideas, reach out! We're also open to collaborations and sponsorships. Want to be featured on HeroInside? Contact us through podcast@braindery.com, and we'll get back to you.</p><p>________________________________________</p><p>BRAINDERY is the education and community platform of BRAIND®. It offers tools like the first Ingredient Branding MasterClass and the HeroInside podcast to support the Ingredient Branding community.</p><p>________________________________________</p><p><strong>About the Host</strong></p><p>Tomas Vucurevic is the Founder and Managing Director of BRAIND® and one of the leading global experts in Ingredient Branding. Tomas has over 40,000 hours of experience as a global Ingredient Branding expert. Half of his career was as Global Brand Manager for Gore-Tex. The other half was as the Founder and Managing Director of BRAIND, a brand strategy consultancy focused exclusively on Ingredient Branding. He has guided more than 70 projects helping companies to get more value out of their innovations by transforming from the ZERO position as a supplier into the HERO position as an Ingredient Brand that consumers seek.</p><p><a href="https://www.linkedin.com/in/tomas-vucurevic-braind" target="_blank" rel="ugc noopener noreferrer">Follow Tomas on LinkedIn</a></p>
May 14, 2026
#16 From Zero to Hero: lessons from 3 seasons of HeroInside Podcast
<p>In this special episode of the HeroInside Ingredient Branding Podcast, our host Tomas Vucurevic is joined by Noah Charney to look back on three seasons of conversations with some of the world’s most influential ingredient brand pioneers.</p><p>Together, they revisit the biggest lessons, recurring patterns, and industry shifts that emerged throughout the podcast journey: from iconic performance ingredient brands like RECCO®, ECONYL®, and Vibram®, to emerging next-generation innovators redefining sustainability, commercialization, and supply chain integration.</p><p>Tomas reveals how the HeroInside podcast evolved from an educational initiative into a central element of BRAIND’s communication ecosystem, and discusses how the ingredient branding landscape has changed over the past three years.</p><p>The conversation explores why ingredient branding is so much more than just visible marketing communication, why commercialization and supply chain integration are becoming as important as innovation itself, and how shifting economic and political realities are reshaping sustainability narratives across industries.</p><p>This episode is a must-listen for founders, innovators, strategists, investors and anyone interested in the future of ingredient branding.</p><p><br /></p><p><strong>Themes & Timestamps:</strong></p><p><br /></p><p>00:30 – Looking back on the HeroInside journey after 3seasons</p><p>01:42 – What Tomas learned from hosting the podcast</p><p>05:12 – Why every successful ingredient brand is a long-termjourney</p><p>07:21 – The creation of BRAINDERY and democratizingIngredient Branding knowledge</p><p>10:54 – Recommended HeroInside episodes and founder stories</p><p>15:00 – How sustainability and next-gen materials changedIngredient Branding</p><p>17:06 – Supply-chain inertia and the challenge of scalinginnovation</p><p>18:48 – Lessons from Henri Kunz and luxury industry dynamics</p><p>22:17 – Audience feedback: Ingredient Branding as a businessmodel</p><p>23:25 – Why Ingredient Branding is a go-to-market model, nota marketing tactic</p><p>24:47 – How Ingredient Brands create long-term businessresilience</p><p>26:36 – How sustainability narratives shifted in recentyears</p><p>28:52 – Tomas’ three generations of Ingredient Brandingmodel</p><p>31:07 – Why sustainable materials now need to outperformincumbents</p><p>34:40 – Predictions for the future of Ingredient Branding</p><p>36:47 – PFAS-free innovation and the future of performancematerials</p><p>38:40 – Tomas’ biggest advice for founders buildingIngredient Brands today</p><p>40:55 – “Innovation = invention + successfulcommercialization”</p><p>41:45 – Why commercialization strategy must start from dayone</p><p>42:12 – Legacy, knowledge sharing, and supporting the field</p><p>________________________________________</p><p><strong>Subscribe Elsewhere</strong></p><ul><li><a href="https://www.youtube.com/@ingredientbrand" target="_blank" rel="ugc noopener noreferrer">YouTube</a></li><li><a href="https://podcasts.apple.com/us/podcast/hero-inside/id1726010469" target="_blank" rel="ugc noopener noreferrer">Apple Podcasts</a></li><li><a href="https://castbox.fm/channel/id5765898" target="_blank" rel="ugc noopener noreferrer">Castbox</a></li></ul><p>________________________________________</p><p><strong>Questions, Collaborations, and Sponsorships</strong></p><p>If you have any questions or ideas, reach out! We're also open to collaborations and sponsorships. Want to be featured on HeroInside? Contact us through podcast@braindery.com, and we'll get back to you.</p><p>________________________________________</p><p>BRAINDERY is the education and community platform of BRAIND®. It offers tools like the first Ingredient Branding MasterClass and the HeroInside podcast to support the Ingredient Branding community.</p><p>________________________________________</p><p><strong>About the Host</strong></p><p>Tomas Vucurevic is the Founder and Managing Director of BRAIND® and one of the leading global experts in Ingredient Branding. Tomas has over 40,000 hours of experience as a global Ingredient Branding expert. Half of his career was as Global Brand Manager for Gore-Tex. The other half was as the Founder and Managing Director of BRAIND, a brand strategy consultancy focused exclusively on Ingredient Branding. He has guided more than 70 projects helping companies to get more value out of their innovations by transforming from the ZERO position as a supplier into the HERO position as an Ingredient Brand that consumers seek.</p><p><a href="https://www.linkedin.com/in/tomas-vucurevic-braind" target="_blank" rel="ugc noopener noreferrer">Follow Tomas on LinkedIn</a></p>
March 17, 2026
#15 Henri Kunz (Geneus): Why biomaterials and innovation struggle to scale
<p>In this episode of the HeroInside Ingredient BrandingPodcast, Tomas Vucurevic speaks with Henri Kunz, founder of Geneus®, a company operating at the intersection of synthetic biology, biomaterials, advanced textiles, bioprocessing, and robotics.</p><p>Henri brings a radically systems-oriented perspective tomaterial innovation. Drawing from biomedical engineering, logistics, and deep-tech commercialization, he explains why most biomaterials fail long before scale, why fashion’s supply-chain logic actively resists disruption, and why entirely new markets — including autonomous and robotic systems — may define the future of advanced textiles.</p><p>This episode is essential listening for material founders,ingredient brands, investors, and anyone questioning whether sustainability narratives alone can drive real industrial change.</p><p>Enjoy the episode and make sure to subscribe to HeroInside so you don’t miss the next one. We’d love to hear your thoughts, so feel free to comment, share, and leave a rating.</p><p><strong>Themes & Timestamps:</strong></p><p>02:34 – What drives Mohamad’s passion for bio-based fibers</p><p>05:16 – Biggest obstacles to moving away from fossil-based materials</p><p>07:20 – Price gaps, deep-tech costs & consumer willingness to pay</p><p>08:42 – Ingredient Brand landscape for bio-based materials</p><p>12:08 – Who “owns” natural fibers & can they be Ingredient Brands?</p><p>13:10 – Bio-based innovation & Ingredient Branding in Middle East and North Africa</p><p>17:07 – Why branding is undervalued & the mindset shift needed</p><p>20:14 – VALORIZEN’s mission & three technology platforms (PalmFil®, PalmPeat, Noukk)</p><p>26:41 – When to start building an ingredient brand</p><p>________________________________________</p><p><br></p><p><strong>Keep following the journey of the guest:</strong></p><ul><li><a href="https://www.geneus.fr/ " target="_blank" rel="noopener noreferer">Geneus Website</a></li><li><a href="https://www.linkedin.com/company/geneusfr/ " target="_blank" rel="noopener noreferer">Geneus LinkedIn</a></li><li><a href="https://www.linkedin.com/in/henrikunz/ " target="_blank" rel="noopener noreferer">Henri Kunz on LinkedIn</a></li></ul><p>________________________________________</p><p><strong>Subscribe Elsewhere</strong></p><ul><li><a href="https://www.youtube.com/@ingredientbrand">YouTube</a></li><li><a href="https://podcasts.apple.com/us/podcast/hero-inside/id1726010469">Apple Podcasts</a></li><li><a href="https://castbox.fm/channel/id5765898">Castbox</a></li></ul><p>________________________________________</p><p><strong>Questions, Collaborations, and Sponsorships</strong></p><p>If you have any questions or ideas, reach out! We're also open to collaborations and sponsorships. Want to be featured on HeroInside? Contact us through podcast@braindery.com, and we'll get back to you.</p><p>________________________________________</p><p>BRAINDERY is the education and community platform of BRAIND®. It offers tools like the first Ingredient Branding MasterClass and the HeroInside podcast to support the Ingredient Branding community.</p><p>________________________________________</p><p><strong>About the Host</strong></p><p>Tomas Vucurevic is the Founder and Managing Director of BRAIND® and one of the leading global experts in Ingredient Branding. Tomas has over 40,000 hours of experience as a global Ingredient Branding expert. Half of his career was as Global Brand Manager for Gore-Tex. The other half was as the Founder and Managing Director of BRAIND, a brand strategy consultancy focused exclusively on Ingredient Branding. He has guided more than 70 projects helping companies to get more value out of their innovations by transforming from the ZERO position as a supplier into the HERO position as an Ingredient Brand that consumers seek.</p><p><a href="https://www.linkedin.com/in/tomas-vucurevic-braind">Follow Tomas on LinkedIn</a></p>
22 total episodes available
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