HeroInside - the first Ingredient Branding podcast

About HeroInside - the first Ingredient Branding podcast

Welcome to HeroInside, the first and only Ingredient Branding podcast, hosted by Tomas Vucurevic. With over 30,000 hours of experience as the global Ingredient Branding Specialist, Tomas has been instrumental in guiding suppliers and manufacturers to get more value out of their innovation by transforming from the ZERO position of a supplier into the HERO position of an Ingredient Brand. Join us as we delve into the captivating stories and insights from the visionaries and pioneers. Discover their journey to success and the invaluable lessons they've gained along the way.

Publisher

BRAINDERY

Category

business

Language

en

Explicit

No

First episode

16 Jan 2024

Latest episode

17 Jul 2026

Latest episodes

22 episodes in the feed.

1. 

   17 Jul 2026

   #17 Jaemin Park (Niber Technologies): Lab to label: Spinning the next Ingredient Brand in performance textiles

   In this episode of the HeroInside Ingredient Branding Podcast, Tomas Vucurevic speaks with Jaemin Park, Co-Founder and CEO of Niber Technologies. Built on more than two decades of electrospinning expertise, Niber is transforming from an OEM technology supplier into an Ingredient Brand. Jaemin shares the family's remarkable journey of scaling electrospinning from laboratory technology into industrial manufacturing and explains why the company believes Ingredient Branding is the missing link between breakthrough material innovation and consumer understanding. Together, Tomas and Jaemin discuss why end-to-end technology ownership matters, how PFAS regulations are reshaping the performance textiles industry, and why educating consumers creates value across the entire supply chain. The episode concludes with Tomas reflecting on why BRAIND chose to partner with Niber on its Ingredient Branding journey. This episode is essential listening for material innovators, Ingredient Brands, textile professionals, founders, and anyone interested in commercializing breakthrough technologies. Themes & Timestamps: 02:00 – Jaemin Park's background and Niber's family story 03:02 – What electrospinning is and how it works 04:01 – Why Niber controls the entire innovation platform 05:02 – Why now is the right time for electrospinning in performance textiles 06:11 – Why Niber chose Ingredient Branding over remaining an OEM supplier 07:33 – Creating value across the entire supply chain 08:57 – Niber's Ingredient Brand launch plans 09:45 – Why did BRAIND choose to work with Niber? ________________________________________ Keep following the journey of the guest: Niber Technologies Website (https://niber.tech/ ) Niber Technologies LinkedIn (https://www.linkedin.com/company/nibertechnologies/ ) Jaemin Park on LinkedIn (https://www.linkedin.com/in/jaemin-park-1975b9107/ ) ________________________________________ Subscribe Elsewhere ⁠YouTube⁠ (https://www.youtube.com/@ingredientbrand) ⁠Apple Podcasts⁠ (https://podcasts.apple.com/us/podcast/hero-inside/id1726010469) ⁠Castbox⁠ (https://castbox.fm/channel/id5765898) ________________________________________ Questions, Collaborations, and Sponsorships If you have any questions or ideas, reach out! We're also open to collaborations and sponsorships. Want to be featured on HeroInside? Contact us through podcast@braindery.com, and we'll get back to you. ________________________________________ BRAINDERY is the education and community platform of BRAIND®. It offers tools like the first Ingredient Branding MasterClass and the HeroInside podcast to support the Ingredient Branding community. ________________________________________ About the Host Tomas Vucurevic is the Founder and Managing Director of BRAIND® and one of the leading global experts in Ingredient Branding. Tomas has over 40,000 hours of experience as a global Ingredient Branding expert. Half of his career was as Global Brand Manager for Gore-Tex. The other half was as the Founder and Managing Director of BRAIND, a brand strategy consultancy focused exclusively on Ingredient Branding. He has guided more than 70 projects helping companies to get more value out of their innovations by transforming from the ZERO position as a supplier into the HERO position as an Ingredient Brand that consumers seek. ⁠⁠⁠⁠Follow Tomas on LinkedIn⁠⁠ (https://www.linkedin.com/in/tomas-vucurevic-braind)

2. 

   14 May 2026

   #16 From Zero to Hero: lessons from 3 seasons of HeroInside Podcast

   In this special episode of the HeroInside Ingredient Branding Podcast, our host Tomas Vucurevic is joined by Noah Charney to look back on three seasons of conversations with some of the world’s most influential ingredient brand pioneers. Together, they revisit the biggest lessons, recurring patterns, and industry shifts that emerged throughout the podcast journey: from iconic performance ingredient brands like RECCO®, ECONYL®, and Vibram®, to emerging next-generation innovators redefining sustainability, commercialization, and supply chain integration. Tomas reveals how the HeroInside podcast evolved from an educational initiative into a central element of BRAIND’s communication ecosystem, and discusses how the ingredient branding landscape has changed over the past three years. The conversation explores why ingredient branding is so much more than just visible marketing communication, why commercialization and supply chain integration are becoming as important as innovation itself, and how shifting economic and political realities are reshaping sustainability narratives across industries. This episode is a must-listen for founders, innovators, strategists, investors and anyone interested in the future of ingredient branding. Themes & Timestamps: 00:30 – Looking back on the HeroInside journey after 3seasons 01:42 – What Tomas learned from hosting the podcast 05:12 – Why every successful ingredient brand is a long-termjourney 07:21 – The creation of BRAINDERY and democratizingIngredient Branding knowledge 10:54 – Recommended HeroInside episodes and founder stories 15:00 – How sustainability and next-gen materials changedIngredient Branding 17:06 – Supply-chain inertia and the challenge of scalinginnovation 18:48 – Lessons from Henri Kunz and luxury industry dynamics 22:17 – Audience feedback: Ingredient Branding as a businessmodel 23:25 – Why Ingredient Branding is a go-to-market model, nota marketing tactic 24:47 – How Ingredient Brands create long-term businessresilience 26:36 – How sustainability narratives shifted in recentyears 28:52 – Tomas’ three generations of Ingredient Brandingmodel 31:07 – Why sustainable materials now need to outperformincumbents 34:40 – Predictions for the future of Ingredient Branding 36:47 – PFAS-free innovation and the future of performancematerials 38:40 – Tomas’ biggest advice for founders buildingIngredient Brands today 40:55 – “Innovation = invention + successfulcommercialization” 41:45 – Why commercialization strategy must start from dayone 42:12 – Legacy, knowledge sharing, and supporting the field ________________________________________ Subscribe Elsewhere ⁠YouTube⁠ (https://www.youtube.com/@ingredientbrand) ⁠Apple Podcasts⁠ (https://podcasts.apple.com/us/podcast/hero-inside/id1726010469) ⁠Castbox⁠ (https://castbox.fm/channel/id5765898) ________________________________________ Questions, Collaborations, and Sponsorships If you have any questions or ideas, reach out! We're also open to collaborations and sponsorships. Want to be featured on HeroInside? Contact us through podcast@braindery.com, and we'll get back to you. ________________________________________ BRAINDERY is the education and community platform of BRAIND®. It offers tools like the first Ingredient Branding MasterClass and the HeroInside podcast to support the Ingredient Branding community. ________________________________________ About the Host Tomas Vucurevic is the Founder and Managing Director of BRAIND® and one of the leading global experts in Ingredient Branding. Tomas has over 40,000 hours of experience as a global Ingredient Branding expert. Half of his career was as Global Brand Manager for Gore-Tex. The other half was as the Founder and Managing Director of BRAIND, a brand strategy consultancy focused exclusively on Ingredient Branding. He has guided more than 70 projects helping companies to get more value out of their innovations by transforming from the ZERO position as a supplier into the HERO position as an Ingredient Brand that consumers seek. ⁠⁠⁠⁠Follow Tomas on LinkedIn⁠⁠ (https://www.linkedin.com/in/tomas-vucurevic-braind)

3. 

   17 Mar 2026

   #15 Henri Kunz (Geneus): Why biomaterials and innovation struggle to scale

   In this episode of the HeroInside Ingredient BrandingPodcast, Tomas Vucurevic speaks with Henri Kunz, founder of Geneus®, a company operating at the intersection of synthetic biology, biomaterials, advanced textiles, bioprocessing, and robotics. Henri brings a radically systems-oriented perspective tomaterial innovation. Drawing from biomedical engineering, logistics, and deep-tech commercialization, he explains why most biomaterials fail long before scale, why fashion’s supply-chain logic actively resists disruption, and why entirely new markets — including autonomous and robotic systems — may define the future of advanced textiles. This episode is essential listening for material founders,ingredient brands, investors, and anyone questioning whether sustainability narratives alone can drive real industrial change. Enjoy the episode and make sure to subscribe to HeroInside so you don’t miss the next one. We’d love to hear your thoughts, so feel free to comment, share, and leave a rating. Themes & Timestamps: 02:34 – What drives Mohamad’s passion for bio-based fibers 05:16 – Biggest obstacles to moving away from fossil-based materials 07:20 – Price gaps, deep-tech costs & consumer willingness to pay 08:42 – Ingredient Brand landscape for bio-based materials 12:08 – Who “owns” natural fibers & can they be Ingredient Brands? 13:10 – Bio-based innovation & Ingredient Branding in Middle East and North Africa 17:07 – Why branding is undervalued & the mindset shift needed 20:14 – VALORIZEN’s mission & three technology platforms (PalmFil®, PalmPeat, Noukk) 26:41 – When to start building an ingredient brand ________________________________________ Keep following the journey of the guest: Geneus Website (https://www.geneus.fr/ ) Geneus LinkedIn (https://www.linkedin.com/company/geneusfr/ ) Henri Kunz on LinkedIn (https://www.linkedin.com/in/henrikunz/ ) ________________________________________ Subscribe Elsewhere ⁠YouTube⁠ (https://www.youtube.com/@ingredientbrand) ⁠Apple Podcasts⁠ (https://podcasts.apple.com/us/podcast/hero-inside/id1726010469) ⁠Castbox⁠ (https://castbox.fm/channel/id5765898) ________________________________________ Questions, Collaborations, and Sponsorships If you have any questions or ideas, reach out! We're also open to collaborations and sponsorships. Want to be featured on HeroInside? Contact us through podcast@braindery.com, and we'll get back to you. ________________________________________ BRAINDERY is the education and community platform of BRAIND®. It offers tools like the first Ingredient Branding MasterClass and the HeroInside podcast to support the Ingredient Branding community. ________________________________________ About the Host Tomas Vucurevic is the Founder and Managing Director of BRAIND® and one of the leading global experts in Ingredient Branding. Tomas has over 40,000 hours of experience as a global Ingredient Branding expert. Half of his career was as Global Brand Manager for Gore-Tex. The other half was as the Founder and Managing Director of BRAIND, a brand strategy consultancy focused exclusively on Ingredient Branding. He has guided more than 70 projects helping companies to get more value out of their innovations by transforming from the ZERO position as a supplier into the HERO position as an Ingredient Brand that consumers seek. ⁠⁠⁠⁠Follow Tomas on LinkedIn⁠⁠ (https://www.linkedin.com/in/tomas-vucurevic-braind)

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

79,713

Score snapshot 15 Sept 2025

Spotify

5.0 / 5

8 ratings

Podcast Authority Score: 38 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

23

Social presence

0

YouTube

72

Engagement

60

Contact HeroInside - the first Ingredient Branding podcast

Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.