The HerPaperRoute Podcast uncovers the smartest growth-hacking strategies and systems to help you thrive in the creator economy. We dig into affiliate marketing, list building, content marketing, monetization, and all things website flipping. As a creator, you can make more paper. You just need a plan. And we're here to deliver it to you. Hosted by website investor and Business Intermediary Chelsea Clarke of HerPaperRoute.com and NicheInvestor.com.
Probability Hacking Your Goals: How To Diagram Any Goal To Improve Your Odds of Success, with Kyle Austin Young
Most of us have set a Big Goal at some point. Launch a business, write a book, run a marathon, eat less Goldfish crackers at midnight...and then promptly watched it crumble like said crackers at the bottom of the bag.
The problem isn’t that we’re lazy or unserious. The problem is that we treat goals like vague wishes instead of math problems. Math problems?! Oh no! Don't run away. Don't worry. This isn't going to stir up any of your high school algebra PTSD, I promise.
Enter: Kyle Austin Young. Kyle is not only an award-winning strategy consultant and writer for heavyweights like Harvard Business Review, Fast Company, and Psychology Today, he’s also the author of Success is A Numbers Game, a book that argues: “hey, you can literally diagram your odds of success before you even start.”
On the latest episode of HerPaperRoute Podcast, Kyle sat down with me to talk about:
why most of us fail at big goals (spoiler: it’s in the math)
how to map out the exact steps between you and success
the underrated power of failing in front of your whiteboard instead of in front of your executive board
plus his journey publishing a book with a traditional publishing house, and his PR tips to help you get more pitch emails read and replied to
18 Sept 2025
What The Hell Should I Sell? How To Finally Create Your Offer
Read the first pages of Chelsea's new book, for free: https://herpaperroute.com/glow/
Ever sat staring at your laptop thinking, “Cool, I have a business… but what the hell am I actually supposed to sell?” You’re not alone.
In this episode, we’re breaking down how to finally create an offer that makes sense, sells well, and feels good to deliver. No more spinning in circles, no more “throwing spaghetti at the wall” launches—just clear, actionable steps to figure out what your audience actually wants (and what you actually want to create).
We’ll cover:
How to choose the right type of offer for your business
The mindset traps that keep creators stuck in indecision (and how to bust through them).
The simple process I use to test ideas before building the whole thing.
Why your “imperfect” first offer is actually the smartest move you can make.
If you’ve been stuck in the what should I sell?? spiral, this episode is your roadmap to get out of your head and into action.
👉 Grab your notebook, and let’s finally get your offer out into the world.
12 Sept 2025
I Bought a Website—Now What?! Flip Strategy Breakdown Masterclass
Get Chelsea's new book Glow Up Yourself: https://herpaperroute.com/glow/
So you just bought an established website. Congrats—now the real work begins. In this episode, I’m pulling back the curtain on what actually happens after you close the deal. You’ll hear my exact post-acquisition game plan—what I audit first, how I find fast wins, and what I avoid when prepping a site for a profitable flip.
We’re talking traffic strategies, monetization cleanups, conversion boosts, and how to spot what the previous owner totally overlooked (and why that’s your goldmine). If you’ve ever wondered how to make your money back fast on a site purchase, or how to buy smarter in the first place, this one’s for you.
This episode is a mini-masterclass that's perfect for content creators, website investors, and anyone curious about digital real estate. Let’s turn that acquisition into your next six-figure exit.
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