If you can't be first you better be different. The intersection of pop-culture, music and media with marketing, business and insight. Inspiration can come from unexpected places so this is definitely one rock you should be turning over to look under.
Big Country and Big Identity: My Interview with Kat Jayme
My wide-ranging interview with Director Kat Jayme covers off Big Country Bryant Reeves, the Vancouver Grizzlies, Wonder Woman and the unavoidable discussion surrounding racism and voice across media today.
Plus - finding motivation during a time when we all need it the most.
Watch Kat's film, Finding Big Country on YouTube: https://www.youtube.com/watch?v=cMhM-8D-Q1o
And check out the store: https://findingbigcountry.com/merch/
22 May 2020
Hot Dogs on Tinder and Pandemic Pizza Parties
My guest in this episode is Dayna Palmer, Marketing Manager at Pizza 73 - a former all-time favourite client and now good friend. My discussion with Dayna covers some of our previous client/agency work (we put hot dogs on Tinder, looking for dates), how pizza is the OG player in the delivery game and the undisputed, go-to comfort food for just about everyone. Not to mention the value of connection (with customers, friends and family) during the social distancing reality.
15 May 2020
Street Cred: What are they saying about COVID-19 on the streets?
RAW AND UNFILTERED: I took the COVID-19 conversation to the streets.
This is way out of the business and marketing related content. These are real people's unedited and uncensored perspectives and opinions. Listen and do with it what you will.
WARNING: NSFW language in this podcast.
4 May 2020
Owning your Digital Space: Where to Start?
How can you own your digital space? Where should you start when looking to build your digital brand, right now?
It all starts with understanding audiences.
In 5 minutes or less, this episode identifies digital audience types and outlines the shift in priority away from social to owned media, which should have always been important - but now more than ever.
30 Apr 2020
Postmodernism, RUN DMC and Meme Culture
What do those three things have in common? They made a lot of sense to a white kid growing up in a small town culture void in the 1980's. The thematic transfer of postmodern ideals from high culture to pop culture to digital communication play out in ways that can only be connected by looking in the rearview mirror. So then, how can we look to perceive what is in front of us now? That's for a future episode. This is a classic FIRST episode of low production values and likely some cringeworthy moments that I can only look forward to improving the quality of over time. Gotta start somewhere... so, right here and right now!
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