Hey Julie Simon is a podcast about women, business, creativity, and the courage to build something of your own.
Hosted by Julie Simon, founder and maker behind Moss Bags, the show features honest conversations with women about what it really looks like to build a business - following an idea, taking risks, changing direction, navigating uncertainty, and figuring things out along the way.
Julie also shares stories and lessons from more than 13 years of entrepreneurship, including the wins, pivots, expensive mistakes, mindset shifts, and practical things that have helped her keep going.
Whether you’re building a business, dreaming about starting one, or simply curious about the stories behind the women who do, Hey Julie Simon is a place for honest conversation, lived perspective, and the reminder that you don’t need to have it all figured out to build something meaningful.
What’s Working in My Handmade Business Right Now: My Q4 PR + Gift Guide Strategy
Q4 is almost here, and this year I’m approaching holiday marketing for Moss Bags a little differently.
Instead of constantly creating new products, posting more, or immediately reaching for another sale, I’m narrowing in on the products I already know people love - and working on getting those best sellers in front of more people.
In this episode of Hey Julie Simon, I’m sharing what’s actually working inside my handmade business right now: pitching Moss Bags for holiday gift guides, learning to do my own PR after a very expensive experience with a PR agency, using ChatGPT to help uncover potential media opportunities, and building a system where PR, SEO, email marketing, and our website all work together.
I also share why I’m paying more attention to backlinks and third-party mentions, how I’m thinking about product discovery in both Google and AI search, and why a great feature doesn’t have to result in an immediate sale to be valuable.
If you own a handmade or product-based small business, this is a behind-the-scenes look at my Q4 game plan - while I’m right in the middle of testing it myself.
And if you have a PR tip, gift-guide resource, or pitching strategy that’s working for your business, send it my way. I’d love to keep adding helpful resources for other small businesses.
Learn more about Moss Bags and Moss Dogs at https://www.mossbags.com (https://www.mossbags.com) + https://www.mossbags.com/pages/moss-dogs (https://www.mossbags.com/pages/moss-dogs)
10 Sept 2026
Sarah Dylan Jensen: Farmers Market Tips for Small Businesses
What really makes a small business stand out at a farmers market? In this episode, I’m chatting with Sarah Dylan Jensen, Executive Director of the Snohomish Farmers Market and host of The Market Maven podcast, about the behind-the-scenes work of building a thriving market, supporting small businesses, and creating real community. We talk about: how Sarah found her way into farmers markets and grew into her rolewhat successful vendors do differentlycommon mistakes newer vendors makewhy s...
20 Aug 2026
Creativity, Connection & the Creative Revolution Tour with Flora Bowley
What if creativity didn’t have to feel productive, polished, or perfect - but instead felt like a way back to yourself? In this episode, I’m joined by artist, author, and creative guide Flora Bowley to talk about the heart behind her upcoming Creative Revolution Tour - a 7,500-mile journey with seven stops across the country, including six one-day immersive workshops and a five-day retreat at the Omega Institute in New York. The tour is designed to bring people together in person to create, m...
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Apple Podcasts (US)
5.0 / 5
6 ratings
Spotify
5.0 / 5
4 ratings
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