About Hey, Molly.. | Business Strategy for Neurodivergent Entrepreneurs
Hey Molly… is a question-driven podcast offering bite-sized business advice for neurodivergent humans, in episodes under 10 minutes.
Each episode starts with an actual question. The kind people ask quietly, late at night, when they're exhausted, overwhelmed, or wondering if they're doing business "wrong." From pricing and systems to boundaries, burnout, and visibility, Hey Molly… talks about what actually happens when real humans try to run businesses in real bodies, with real lives.
New episodes drop on Mondays during seasonal releases in the spring and fall.
Have a question you want answered? Submit it at heymollypodcast.com (https://heymollypodcast.com) (typed or recorded, whatever's easiest).
Hey Molly… how do I know when it’s time to raise my prices?
Think you need to raise your prices but worried you’re just being greedy? You’re not. Raising prices is math, not greed. In this episode, Molly covers when it’s time to raise your prices (hint: you don’t have to wait for January), why waiting too long makes the jump harder, how to handle new clients versus existing ones, and what to actually say. No over-explaining required. You have reasons. That’s enough.
23 Oct 2026
Hey Molly… should I niche down or change direction entirely?
You do a lot of things, and you’re good at them. But your business feels scattered, people keep telling you to niche down, and you’re scared to commit to anything in case it’s the wrong move.
In this episode, Molly breaks out grade-school math. Your services are fractions: ½, ¾, 6/7. Try to add them as they are and it’s a mess. Find the common denominator and suddenly everything adds up.
You’ll hear:
Why variety is normal (and often necessary) for neurodivergent business owners
Why your business doesn’t have to make sense to people who aren’t your clients
How to tell whether you need to niche, pivot, or change nothing at all
Why the how can be scattered as long as the who and why stay consistent
Examples from a wedding florist, a social media manager and a VA turned strategist
Why “but what happens if?” is a fear-based question
This week: list all your fractions, cross out what you don’t love, and look for the common denominator. Doing the math of your business isn’t one-and-done. It’s something you’ll come back to as you grow.
12 Oct 2026
Hey Molly… why do I talk clients out of my price on discovery calls?
The discovery call is going great. You click, they're excited, you're excited. Then you say your price… and immediately start talking them out of it. "I know it's a lot." "We could do less." And then you never hear from them again.
In this episode, Molly explains why this happens: your own financial story and money bias show up right when you say the number. But your money mindset isn't your client's money mindset. They got on that call because they already see you as valuable.
You'll hear:
Why a 5-cent Pokémon card and a $1,200 Pokémon card are the same piece of cardboard
What Taylor Swift tickets teach us about perceived value
Why knowing your prices ahead of time takes the panic out of the money part
How to price with logic instead of emotion
Why it's worth digging into where your "I'm not worth it" story comes from
Have a question you want answered on the show? Submit it at heymollypodcast.com.
12 Oct 2026
Hey Molly… why does my business feel just as exhausting as a corporate job when I'm chronically ill?
You left corporate because your body and brain couldn't do rigid hours and performing "fine" all day. Now your business is wearing you down too, and you can't be consistent when your capacity keeps getting zapped.
In this episode, Molly pulls out the cheapest ramen in the store to explain what's actually going on. Each of your diagnoses or symptoms is a flavor packet. Some days you know which one you're getting. Other days you open the beef and it's roasted chicken, and the whole day you planned falls apart.
You'll hear:
Why most businesses are built for best-case-scenario days
How to assign flavor packets to your own symptoms and needs
Why taking a break isn't inconsistency when you have a plan for it
How to find "the noodles," the part of your business that works no matter what
A this-week exercise for building a protocol for every flavor
Have a question you want answered on the show? Submit it at heymollypodcast.com (https://heymollypodcast.com).
12 Oct 2026
Hey Molly… why does my coach's plan make my business feel icky?
Your coach says the only way to grow is to cold DM 20 strangers a day, close every discovery call on the spot, and "close the doors" on a program you could run anytime. Every time you try it, you feel gross. So are you just scared?
Nope. That ick is your values talking.
In this episode, Molly breaks down why one-size-fits-all business advice falls apart, and introduces the drop cookie: every business starts with the same base ingredients, but the add-ins are what make it yours. When a coach hands you their recipe and tells you to like it, of course it doesn't taste right.
You'll hear:
Why "if you don't do this, you won't succeed" is a fear tactic
The difference between DMing people and cold DMing people
How to give clients time to decide without losing the sale
When closing the doors makes sense, and when it's fake scarcity
Why you're allowed to fire your coach
A simple exercise: is this tactic something you're allergic to, a flavor you don't like, or a cookie you'd actually eat?
Have a question you want answered on the show? Submit it at heymollypodcast.com.
12 Oct 2026
Hey Molly… why doesn't the funnel everyone sells work for my business?
You built the funnel. The opt-in, the nurture sequence, the sales page. And people still aren't moving through it the way the course promised.
In this episode, Molly breaks down why funnels assume humans move in a straight line, and why real customer journeys look a lot more like a yarn ball. People loop. They lurk on your list for two years. They buy your biggest offer first. They leave and come back when they actually need you.
You'll hear:
Why "they didn't convert" doesn't mean "they're not a good fit"
What the knots in your yarn ball are, and why you want to control those moments
Why you should never delete unsubscriber data
How analytics can show you what your people actually need
Why freebies built for your old ideal client keep attracting the wrong people
Have a question you want answered on the show? Submit it at heymollypodcast.com.
2 Mar 2026
Trailer: Welcome to Hey Molly
Welcome to Hey Molly… Bite-sized business advice for neurodivergent humans building something that matters.
If you've ever wondered why traditional business advice works for everyone else and falls apart the second you try it. If consistency feels impossible when your capacity isn't consistent. If you're done with hustle culture and "just try harder."
You're in the right place.
I'm Molly Hicks, a neurodivergent branding and business strategist. Every episode starts with a real question from a real business owner, and I answer it in under 10 minutes, with your energy, your responsibilities, and your nervous system in mind.
Got a question? Submit it at heymollypodcast.com.
Subscribe, and let's make your business make sense.
Contact Hey, Molly.. | Business Strategy for Neurodivergent Entrepreneurs
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