About Hey Tori! Answering Your Digital Marketing Questions for Creative Entrepreneurs
You've got a fiber arts business—quilting, knitting, embroidery, sewing, whatever you make—and a marketing to-do list that makes you want to close your laptop and get back to your work.
Hey Tori! is where digital marketing coach and fellow fiber artist Tori McElwain answers the real questions creative entrepreneurs are asking—from "where are my customers actually coming from?" to "do I really need to be on Instagram every day?"
Each episode breaks down one marketing topic into a clear framework you can actually think through: what's really happening, why it matters, and what one thing you'd do first. No jargon. No seventeen-step funnels. Just the kind of advice you'd get from someone at guild night who actually knows how the fiber arts industry differs from the rest of the marketing world.
If you want to go deeper—custom tools built for makers, live group coaching, or a personalized marketing roadmap—that's what the Digital Marketing Magic Coaching Program is for. But the podcast? It's just Tori, answering your questions.
Listen on your favorite podcast app. New episodes every week.
Hey Tori! I don't know where all my time is going. Help?
You're not going to like this advice.
Your next launch, pattern, or book feels bigger than the time you have. Tori explains why you won't find time, you have to make it, and walks through a time study that maps your goals, commitments, and weekly tasks. Learn how to automate, delegate, or delete what drains your week, and build a schedule that holds up when your energy and calendar change.
Mentioned in the Episode:
Rhonda's Podcast Episode "Growing Your Audience" : https://www.heytori.tech/post/what-to-do-after-you-launch-a-live-coaching-conversation-with-rhonda-canning (https://www.heytori.tech/post/what-to-do-after-you-launch-a-live-coaching-conversation-with-rhonda-canning)
Enjoying the show? Leave a quick review and tell me your favorite episode so far.
Got a question you want answered on the podcast? Enter it here: https://forms.gle/4jMGWV9wTDVDNRx67 (https://forms.gle/4jMGWV9wTDVDNRx67)
Learn more:
Tori's website: http://heytori.tech (http://heytori.tech)
Digital Marketing Magic Coaching Program —For creative entrepreneurs building a real lead and launch strategy. Whether you're just starting or scaling what's working, we work through strategy together: https://www.heytori.tech/dmmc (https://www.heytori.tech/dmmc)
Workshops Unleashed —My book on turning your expertise into classes. Available wherever books are sold: https://www.heytori.tech/workshopsunleashed (https://www.heytori.tech/workshopsunleashed)
Self-Publishing Incubator — A guided program for craft and fiber arts authors. https://selfpublishingincubator.com/ (https://selfpublishingincubator.com/)
Blog — http://heytori.tech/blog (http://heytori.tech/blog)
2 Oct 2026
All About Email Marketing with Ashleigh Wempe
We talk all about email marketing - you're going to love it.
Ashleigh started her knitting pattern business the day after leaving the Air Force. Today she runs two memberships, her last virtual summit drew 7,000 knitters, and her email list does the heavy lifting. She walks Tori through the system behind it: three 52-week evergreen sequences, opt-in forms that let subscribers sort themselves, and why your best pattern should never be your freebie. Quilters (I know I have many of you here), this one's for you too.
In this episode, Ashleigh shares:
How she went from solo designer to the "collaboration queen" of knitting pattern design, through summits, freebie bundles, and a live design competition
Why email beats social media for makers, and the open rates she sees (35–45%)
How her evergreen sequences run on their own, and when she pauses them for a launch
The two metrics she checks every 90 days, and why she stopped taking unsubscribes personally
Her advice for anyone who thinks weekly email is "too much"
Why a Canva checklist makes a better lead magnet than a pattern you spent months designing
Mentioned in the Podcast:
Liz Wilcox - Email Specialist (https://lizwilcox.com (https://lizwilcox.com/)-) )
Krista Miller - Summit Specialist (https://www.summitinabox.co (https://www.summitinabox.co/) )
Connect with Ashleigh:
Website: https://ashleighwempe.com/ (https://ashleighwempe.com/)
Instagram: https://www.instagram.com/ashleighwempe (https://www.instagram.com/ashleighwempe)
Email: hello@ashleighwempe.com (mailto:hello@ashleighwempe.com)
Pearl and Publish Membership: https://purlandpublish.com/membership/ (https://purlandpublish.com/membership/)
The Tinking Circle: https://ashleighwempe.thrivecart.com/tinking-circle-general/ (https://ashleighwempe.thrivecart.com/tinking-circle-general/)
Enjoying the show? Leave a quick review and tell me your favorite episode so far.
Got a question you want answered on the podcast? Enter it here: https://forms.gle/4jMGWV9wTDVDNRx67 (https://forms.gle/4jMGWV9wTDVDNRx67)
Learn more:
Tori's website: http://heytori.tech (http://heytori.tech)
Digital Marketing Magic Coaching Program —For creative entrepreneurs building a real lead and launch strategy. Whether you're just starting or scaling what's working, we work through strategy together: https://www.heytori.tech/dmmc (https://www.heytori.tech/dmmc)
Workshops Unleashed —My book on turning your expertise into classes. Available wherever books are sold: https://www.heytori.tech/workshopsunleashed (https://www.heytori.tech/workshopsunleashed)
Self-Publishing Incubator — A guided program for craft and fiber arts authors. https://selfpublishingincubator.com/ (https://selfpublishingincubator.com/)
Blog — http://heytori.tech/blog (http://heytori.tech/blog)
25 Sept 2026
Hey Tori! How do you reuse a blog post?
How do you reuse a blog post? If you have years of tutorials, free patterns, and finished-quilt stories sitting in your archive, you may be wondering whether a Pinterest graphic is all you can do with them.
Tori answers a listener's question with five steps: choosing the right five to ten posts, polishing them, breaking each into pieces of content, giving every piece a next step, and putting it on the calendar. She also shows how the Break-It-Up Bot inside the DMMC handles an older post.
Break-it-up Worksheet here: https://preview.mailerlite.io/forms/432998/170967184991848412/share (https://preview.mailerlite.io/forms/432998/170967184991848412/share)
Break up Content Blog Post (AI Prompts): https://www.heytori.tech/post/can-you-actually-grow-your-quilting-business-without-instagram-yes-here-s-how (https://www.heytori.tech/post/can-you-actually-grow-your-quilting-business-without-instagram-yes-here-s-how)
Break a Blog Post Up Like an Expert Blog Post here: https://www.heytori.tech/post/how-to-break-up-a-blog-post-so-you-can-market-like-an-expert (https://www.heytori.tech/post/how-to-break-up-a-blog-post-so-you-can-market-like-an-expert)
00:00 Unlocking the Potential of Old Blog Posts
02:00 Strategies for Repurposing Content
03:47 Understanding Your Blog's Ecosystem
06:47 Breaking Down Content for Maximum Impact
09:59 Creating Engaging Content from Tutorials
12:39 Leveraging Pinterest for Evergreen Content
15:46 Building a Content Calendar for Consistency
19:36 Utilizing AI Tools for Content Creation
22:34 Final Takeaways and Next Steps
Enjoying the show? Leave a quick review and tell me your favorite episode so far.
Got a question you want answered on the podcast? Enter it here: https://forms.gle/4jMGWV9wTDVDNRx67 (https://forms.gle/4jMGWV9wTDVDNRx67)
Resources & Programs
Learn more: http://heytori.tech (http://heytori.tech)
Digital Marketing Magic Coaching Program —For creative entrepreneurs building a real lead and launch strategy. Whether you're just starting or scaling what's working, we work through strategy together: https://www.heytori.tech/dmmc (https://www.heytori.tech/dmmc)
Workshops Unleashed —My book on turning your expertise into live events. Available wherever books are sold: https://www.heytori.tech/workshopsunleashed (https://www.heytori.tech/workshopsunleashed)
Self-Publishing Incubator — A guided program for craft and fiber arts authors. https://selfpublishingincubator.com/ (https://selfpublishingincubator.com/)
Blog — http://heytori.tech/blog (http://heytori.tech/blog)
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3 ratings
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