Hey, what's the big idea?
Claim This Podcastby Beth Gordon
Podcast Overview
<p>Hey, What’s the Big Idea? is where marketers dig into the ideas behind the brands, campaigns, and moments that make people stop and say, “that’s clever.” Hosted by Alev, Beth, and Chris, each episode mixes smart marketing insights with real talk, snacks, and the occasional barking dog. From iconic campaigns to offbeat creative risks, it’s a behind-the-scenes look at what makes great marketing tick and why some ideas just stick.</p>
Language
🇺🇲
Publishing Since
11/8/2025
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Recent Episodes
March 5, 2026
It Takes Two To Make A Thing Go Right
<p>The gang falls in love with their big idea again. This time, they brainstorm an FDA-approved skincare product and land on something that feels familiar… but pushes the limits.</p><p>And like many rookie podcasters, they had to record the episode twice after the first attempt didn’t save. Turns out, the redo made it even better.</p>
February 8, 2026
Consensus, Legs, and Dogs Barking
<p>The gang gathers around the table on a Friday night to brainstorm an idea for a cat shelter. They all agree that the key ingredients of coming up with a big idea are consensus, legs, and a group of people to bounce ideas off of, all of which lead to new campaign ideas, press release topics, spokespeople, headlines, new audiences, and more. Another night of falling in love with their own ideas. And dogs barking.</p>
January 17, 2026
Breaking Bread
<p>The Hey, What’s The Big Idea? gang breaks bread and brainstorms campaign ideas for two bread brands, inspired by the new food pyramid guidelines. The conversation turns strategy into action, ending with practical, creative concepts their teams can take back and turn into real campaigns.</p>
6 total episodes available
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Frequently asked questions
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- What is Hey, what's the big idea??
<p>Hey, What’s the Big Idea? is where marketers dig into the ideas behind the brands, campaigns, and moments that make people stop and say, “that’s clever.” Hosted by Alev, Beth, and Chris, each episode mixes smart marketing insights with real talk, snacks, and the occasional barking dog. From iconic campaigns to offbeat creative risks, it’s a behind-the-scenes look at what makes great marketing tick and why some ideas just stick.</p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
No, this podcast does not typically feature guests.
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