Welcome to my podcast, Hidden Signs. In this series, we will learn about culture and sign systems, understand them, theorize them, and also learn how they are secretly passed on from one generation to the next. We will also learn how to turn the hidden into the visible. And finally, we will learn how to create sign systems, and bring them to life, with the power of storytelling. Understanding this is the key to marketing and branding. And I also think that it is key to understanding today’s culture.

Hidden Signs
Claim This Podcastby Jeff B. Murray
Podcast Overview
Welcome to my podcast, Hidden Signs. In this series, we will learn about culture and sign systems, understand them, theorize them, and also learn how they are secretly passed on from one generation to the next. We will also learn how to turn the hidden into the visible. And finally, we will learn how to create sign systems, and bring them to life, with the power of storytelling. Understanding this is the key to marketing and branding. And I also think that it is key to understanding today’s culture.
Language
🇺🇲
Publishing Since
7/1/2020
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Recent Episodes

July 31, 2020
Hidden Signs: Episode Ten
Episode Ten: Storytelling In the last episode, we conclude season one by talking about how sign systems can be created through storytelling. A compelling story is irresistible, it’s contagious, an effective way of spreading a message. Stories are sticky because they connect to emotions, help us reflect on the human condition, and think about the question, how should we live?

July 29, 2020
Hidden Signs: Episode Nine
Episode Nine: Ethnography In this episode, I explore one of the most important and established methods in marketing research: ethnography. This method is a powerful tool used to reveal signs that are hidden, making them visible, turning the taken for granted into something we think and talk about.

July 23, 2020
Hidden Signs: Episode Eight
Episode Eight: Movement In this episode, I still want to think about hidden signs, but in a different way: I want to talk about the complex interaction between sign systems and the physical environment, movement, and bodies.
10 total episodes available
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Frequently asked questions
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- What is Hidden Signs?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
No, this podcast does not typically feature guests.
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