Higgle: The B2B Sales Club

About Higgle: The B2B Sales Club

This is Higgle: The B2B Sales Club Podcast, where we bring you actionable insights about sales RFPs, Sales Negotiations and difficult Procurement discussions. It's all about helping you win more deals, and hitting your sales quota. We talk to sales leaders, brand leaders and procurement leaders about lessons learnt on their journey to win more sales deals and get better negotiated outcomes. The podcast is hosted by Mike Lander, an ex procurement director and entrepreneur, talking to guests about their experiences - the good, the bad and the ugly. Please subscribe to get updates when new episodes are released.

Publisher

Mike Lander

Category

business · business

Language

en

Explicit

No

First episode

25 Aug 2023

Latest episode

5 Oct 2026

Latest episodes

153 episodes in the feed.

1. 

   5 Oct 2026

   How to Turn Proprietary Data Into a Real Advantage with Craig Letton

   What happens when your biggest customer tells you that you're behind the curve? Craig Letton, CEO of hyble, returns to the podcast for a second appearance. This time, he's letting us in on what it actually takes to rebuild a product around AI. We start with the year Craig spent trying to bolt AI onto a platform that already worked, which ended with nothing to show for it and a customer telling him the business was behind the curve. Craig then explains why the team that scaled the company was never going to be the team that reinvented it. He's also honest about what it costs to ring-fence work like this and why so many of his competitors will never get the budget to try. We finish on how you can keep an AI product from doing something you'd regret. Topics covered during this episode include: Why using AI to improve an existing product can be the wrong approach. How a year of investment produced nothing, and what finally forced a change. Why the people who scale a business rarely build the next one. What changes when your biggest customer helps build the product with you. How three layers of AI adoption deliver very different levels of impact. Why Craig turned out to need a people change rather than a technology change. What user behaviour revealed about demand that nobody had asked for directly. How proprietary context creates moats that generic AI tools cannot replicate. Listen now for an honest account of getting it wrong before getting it right! Craig Letton on LinkedIn: https://www.linkedin.com/in/craigletton

2. 

   21 Sept 2026

   What Silence From Your Outbound Prospects Really Means with Dave Corlett

   Host Dave Corlett, Growth Director at Shaped By, reveals how strategic outbound and community building generate genuine B2B relationships and long-term success.

3. 

   14 Sept 2026

   The Crucial Difference Between AI Efficiency and AI Transformation with Eric Fulwiler

   Host [Host Name] interviews Eric Fulwiler, Co-founder & CEO at Rival, exploring how businesses achieve AI transformation by redesigning operating models, not just improving efficiency.

Who has been a guest on Higgle: The B2B Sales Club

Names identified in recent episode analyses. Showing up to five guests.

• Dave Corlett
• Eric Fulwiler
• Carlo Girasoli
• Sangeet Paul Choudary
• Jason Ryan

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

7 ratings

Spotify

5.0 / 5

14 ratings

Podcast Authority Score: 60 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

96

Social presence

0

YouTube

0

Engagement

60

Contact Higgle: The B2B Sales Club

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.