Ramblings with the IQ team about the India opportunity. While most cynics always look backward while evaluating India, and while most investors get it wrong stretching India to western income levels, we try to look at it from the lens of an entrepreneur who is 'Creating' the market.'
Inside Tracxn: ₹100 Cr Private Market Intelligence Platform ft. Neha Singh & Abhishek Goyal, Founders of Tracxn
Tracxn founders Neha Singh and Abhishek Goyal discuss building their private market intelligence platform with Anand Lunia, revealing strategies for scaling, data handling, and navigating the IPO process in this interview.
6 May 2025
Cracking ₹100 Cr ARR from Tier 2 & 3 India | Lokal’s Content, Classifieds & Digital Services Business (Ft. Jani Pasha & Vipul Chaudhary, Co-Founders of Lokal)
This episode is a masterclass in building for the Bharat consumer.
We sat down with Jani Pasha and Vipul Chaudhary, co-founders of Lokal, a content, classifieds, and digital services business for Tier 2 & 3 India doing:
₹100Cr+ ARR,
growing 20% month on month, and
managing 30 apps with a tech team of ~25 people.
From starting as a hyperlocal content app to adding classifieds and now digital services (i.e., online legal & medical advice, emotional wellness, and astrology), Lokal is playing a key role in defining how India outside the metros accesses the internet.
If you're building for the next 500 million Indians coming online from Tier 2 & 3 towns, this one's a must-listen.
Tune in and let us know what you think!
Chapters: 1:19 – Coming up: why Lokal is winning in Tier 2 & 3 India1:29 – 2:36 – Intro4:06 – The vision that shaped Lokal — and who it’s really for 6:44 – How digital services became the next step for a 6-year-old company7:07 – The real problem: solving accessibility in small towns8:18 – Why classifieds couldn’t scale on their own9:47 – Lokal's approach to cracking digital services 11:14 – The Lokal model: simple, online, pay-per-minute12:44 – Business Model: Is Lokal a Zomato or Uber for digital services?13:54 – Why digital services work better when layered on classifieds16:19 – User behavior from classifieds: what they’re learning from usage17:31 – Why they’re building multiple apps (not one big super app)20:47 – The content app: Lokal’s branding tool21:21 – Matrimony in Tier 2+: one category, endless nuance23:25 – Tier 2+ users do pay—if you get this right25:04 – Why pay-per-minute pricing actually works here26:31 – What Lokal’s conversion rates and spend tell us28:43 – Power users in small towns31:17 – Lokal’s take: why 'super app' thinking doesn’t fit Bharat33:59 – Supply is the real challenge: here’s how Lokal is fixing it34:34 – What Lokal service providers actually earn35:50 – How Lokal fixes the 'no response' problem in online consultations 38:27 – User behavior in Tier 2 & 3 is different39:38 – Privacy not a challenges in Matrimony40:16 – Matrimony success stories from Lokal41:13 – Privacy across other verticals: legal, real estate & more42:54 – Lokal’s take on AI : What’s coming next? 50:19 – Inside Lokal: Team structure and how they work52:39 – Scaling digital services: building around proven playbooksRapid Fire 53:03 – Rapid fire53:44 – What is the one quirky fun tradition the 2 of you have as founders?54:12 – What is the one truth people, very few people agree with you on?55:40 – Do you have 90 hour work week at lokal56:51 – What is the proudest moment at Lokal?57:10 – What's one thing that you'll never put in a pitch deck?57:28 – What is one app that you just can't do without on your phone?58:12 – What's the most bizarre thing you've done for your startup?58:52 – What is the most memorable failure you experienced?59:45 – If you could go back in time and the early days of Lokal, right? What would you tell your past selves?01:00:07 – Breaking news or breaking for lunch?01:00:43 – Bangalore weekends or outside Bangalore?01:01:09 – Cricket match or DAU?01:01:41 – What is the last number you see before sleeping?01:02:18 – Late night debugging or late night biryani runs?01:02:39 – Closing
7 Feb 2025
Building for India's Farmers, BharatAgri (Crop Inputs E-Commerce & Farming Advisory Platform) - ft. Siddharth Dialani (Co-founder, BharatAgri), & Anand Lunia & Madhukar Sinha of IndiaQuotient
Farmers ordering seeds & fertilizers online? Paying via UPI? Skipping the local shop & buying directly from an app? Booking virtual farm consultations to improve their yield?
That’s exactly what’s happening at BharatAgri, a farming advisory & direct-to-farmers e-commerce platform for crop inputs.
In our latest #HighIQ podcast episode, we sit down with Siddharth Dialani (Co-founder, BharatAgri) & Madhukar Sinha (IndiaQuotient), hosted by Anand Lunia (IndiaQuotient), to break down:
- What is the state of agriculture in India today?—Farming in India needs a lot of fixing, but can we one day realize its true potential & become a global food supplier? What would that take?
- The myth that farmers won’t pay for digital services & order online—they do, as long as there’s value.
- How BharatAgri built an e-commerce platform for farmers from scratch—2 Mn MAUs, 15k+ SKUs, delivering to 20k+ pin codes across India.
- Why farmers are more like urban consumers than we think—the way they buy is changing fast.
- What investors get wrong about India's agri space—funding loans vs. building real solutions.
- Can Amazon just enter and take over?—Why trust & advisory-driven purchases matter.
This episode is a must for anyone building in agriculture in India!
Tune in now and let us know what you think!
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