High-Key Growth is here to help early-stage founders, solopreneurs, and marketers learn how to achieve rapid growth while running extremely lean. Join marketing expert Geena Greguric as she sits down with founders, marketers, and other growth experts as they share how they reinvented the wheel so you don’t have to.
#017 - Go-to-Market Lessons from a Repeat Founder (After a Successful Exit)
Building a company once is hard. Building one again comes with an entirely new set of challenges. In this episode, Ben Schmidt, Founder & CEO of HeyLoopy, shares what he's learned as a repeat founder returning to the startup world after a successful exit. Ben shares during this conversation: The realities of going to market with a product that can serve multiple industriesStrategies he's using to find early customersDecisions behind a freemium model Mistakes he's made (so you d...
8 Jun 2026
#016 - Overcoming Business Stage Fright™
Are you blacking out in investor meetings or presentations? Just not yourself and not confident in what you're selling? In this episode of High-Key Growth, I sit down with Amanda Corvelle, Identity & Visibility Mentor: Founder of Hidden to Headliner, to learn how to be present, show up, and own yourself in every meeting, podcast, prospective client call, investor meeting, or boardroom. Amanda's unique background in show business, combined with her experience helping entreprene...
14 May 2026
#015 - Why Audience Strategy Is Often the Missing Growth Lever
Most founders think they understand their audience. They have the demographics, the personas, the segments. But oftentimes, that alone is not enough. In this episode of High-Key Growth, I sit down with Erin Weaver, VP of Audience Development and Strategy at The Information (with past leadership roles at The New Yorker, Vox Media, and Group Nine Media), to break down what it actually means to understand an audience—and why it’s one of the most overlooked growth levers in business today. Coming...
4 May 2026
How Olive’s Founder Is Bringing Tech to Fashion’s Most Traditional Spaces
What does it take to break into one of the most competitive, relationship-driven industries…and build something from the ground up? In this episode of High-Key Growth, I sit down with Olivia Suchko, Founder of Olive, to talk about the realities of building in fashion—an industry where who you know can matter just as much as what you create. From early traction to long-term vision, Olivia shares how she’s leveraging networking, relationships, and technology to carve out space in a traditionall...
23 Apr 2026
#13 - From 0 to Exit: Lessons from a 3x Founder
What does it really take to build — and successfully exit — a company? In this episode of High-Key Growth, I sit down with Hayden Cardiff, 3x founder and former Co-CEO of Idelic, to break down the realities behind building multiple companies and navigating a successful exit. Hayden shares candid insights on what worked, what didn’t, and how each venture shaped his approach to growth, fundraising, and founder-led brand building. We dive into the lessons learned across startups, how to think ab...
20 Mar 2026
Creating Aesthetic Social Media Content for Travel & Airbnb
What does it actually take to create scroll-stopping, high-converting content in the travel and short-term rental space? In this episode, I sit down with Heather Williamson, a digital marketing consultant specializing in aesthetic lifestyle video, to break down what’s working right now. In this episode, we cover: How she carved out a niche creating content for Airbnb, hotels, and travel brandsWhy social media is now essential for bookings and brand growthProven best practices for creating po...
28 Jan 2025
Making Account Based Marketing a Key Tool in Your Marketing Strategy
Learn how to unlock the potential of Account Based Marketing (ABM) and take your growth strategy to the next level on this episode of High-Key Growth. Listen in as Sendoso’s Co-CEO, Kris Rudeegraap, offers insights into why AMB has become a game-changing strategy for businesses. In this episode, Kris covers:How to identify and target the right accounts to maximize ABM successCost-effective ways for early-stage companies to implement ABM strategiesTips for aligning sales and marketing tea...
26 Sept 2024
#010 - Early-Stage B2B Content Strategy
Content marketing is a critical piece of the puzzle for B2B businesses, but is often one of the most challenging pieces to execute when you have very little bandwidth during the early stages of growth. Beam Content Co-Founder, Brooklin Nash, shares tips and tricks for building a content-driven brand as a founder or solo marketer. In this episode, Brooklin covers: Low-cost market research and validation tools and processesCritical elements of effective product positioning and messagi...
7 Jul 2024
#009 - Product Marketing Essentials for an Early-Stage Company with Jada Gale
For early-stage companies, a product marketing hire isn't often your first priority, but product marketing as a function is necessary for the success of your solutions and market fit. Idelic's Jada Gale stopped by High-Key Growth to discuss product marketing tips for the B2B business that needs hyper-growth with a limited bandwidth.
In this episode, Jada covers:
Low-cost market research and validation tools and processes
Critical elements of effective product positioning and messaging
Common mistakes early-stage founders often make
Hot Links
jgale@idelic.com
Product Marketing Alliance (https://www.productmarketingalliance.com/)
Connect with Jada on LinkedIn (https://www.linkedin.com/in/jada-gale-284bba148/)
4 Mar 2024
#008 - Building an Effective Content Strategy to Drive Growth with Nate Turner
There's more than meets the eye when it comes to content. With a solid content creation strategy, a brand can turn blog posts and ebooks into revenue. Tenspeed's Nate Turner joins this episode of High-Key Growth to talk about what building that successful strategy might look like.
In this episode, Nate covers:
Leveraging thought-leadership to drive revenue
Identifying the channels that will be most effective for your business
Repurposing content to optimize your strategy for efficiency
Hot Links
Tenspeed.io (https://www.tenspeed.io/)
Connect with Nate on LinkedIn (https://www.linkedin.com/in/nateturner1/)
13 Feb 2024
#007 - Digital Advertising 101 – Building an Impactful Ad Strategy with RJ Huebert
For many businesses, Google and social advertisements are some of the most effective ways to reach their target audience and drive growth quickly. Although, marketing background or not, launching successful paid ads for search or social on a budget can be quite challenging for anyone. Fortunately, HBT Digital Consulting's RJ Huebert stops by to talk shop on digital advertising.
In this episode, RJ covers:
Building the right keyword strategy for your business
Types of ads and how to identify which is best for you
How to balance your ad spend efficiently
Tips for improving ad performance
Hot Links
HBT Digital Consulting Website (https://hbtdigital.com/)
Interested in crushing your lead generation goals? Download HBT Digital's "Lead Gen Guide - Succeed with Online Advertising" now.
https://digitalmarketing.hbtdigital.com/lead-gen-guide-succeed-with-online-ads/ (https://digitalmarketing.hbtdigital.com/lead-gen-guide-succeed-with-online-ads/)
Follow the HBT Digital journey on LinkedIn (https://www.linkedin.com/company/hbtdigitalconsulting/) or Instagram (https://www.instagram.com/hbtdigitalconsulting), and check out their bi-weekly lead generation newsletter (https://www.linkedin.com/newsletters/lead-generation-insights-7003744769210212353/).
23 Jan 2024
#006 - How Video Marketing Can Help Build Your Brand Story & Propel Growth with Christopher Evans
From reels and stories to conference presentations, brand videos, advertisements, customer testimonials, user-generated content... the list goes on when it comes to video options for your marketing toolbox. For even seasoned companies, navigating the realm of visual storytelling can be challenging when deciding which videos and channels make sense for their brand. Luckily, PMI Digital's Head of Business Development, Creative Production, Christopher Evans, stopped by to share some of his expertise.
In this episode, Chris covers:
Trends in video that can help your company stand out
Video styles and channels to leverage for your 2024 strategy
How to identify the channels most effective for your business
The rise of AI in video and how it can impact your marketing
Hot Links
PMI Digital Website (https://pmidigital.com/)
@PMIdigital on Instagram (https://www.instagram.com/pmidigital/?hl=en)
PMI on Facebook (https://www.facebook.com/PMItv?mibextid=LQQJ4d)
19 Dec 2023
#005 - Leveraging Your Personal Image to Build Authenticity in Your Company Brand with Heather Jones
In a competitive industry with knowledgeable buyers, it takes more than just a quality product or solution to stand out above the noise. Presenting a relatable, authentic brand is critical to connecting and resonating with the market. For Co-Founder, Heather Jones, putting her (color-matched) face in the spotlight helped Foundera go viral in the beauty industry.
In this episode, Heather covers:
The benefit of tying your personal brand to your company brand
How Foundera went viral on TikTok
Marketing with just an MVP product
Using social media to gain feedback from the market
Hot Links
Foundera on TikTok (https://www.tiktok.com/@foundera)
Foundera on Facebook (https://www.facebook.com/founderabeauty/)
Foundera on Instagram (https://www.instagram.com/founderabeauty/)
Foundera on Twitter (https://twitter.com/founderabeauty/)
Heather Jones
Email Heather at hello@foundera.us
Heather is a 2x entrepreneur with over 10 years of experience in product development, beauty branding, and marketing. Heather has driven the month-over-month growth and commercialization of Foundera.
5 Dec 2023
#004 - Digital Marketing 101 & Getting Started with Pay-Per-Click (PPC) with Andrew Rupert
The expansive world of digital marketing can be intimidating when you're a small team or founder wearing so many other hats and not having a ton of time to dedicate to your digital presence. From SEO to SEM and PPC, the acronyms alone can be defeating. Luckily for me, Andrew Rupert stopped by High-Key Growth to help break down the steps to getting started.
In this episode, Andrew covers:
Common digital marketing mistakes and how to avoid them
Targeting your message by building buyer personas and task maps
Efficient budgeting for PPC and other advertising
Metrics that matter most when getting started
Hot Links
Aspirant Proven Growth Strategies (https://www.aspirant.com/blog/business-growth-strategy)
Aspirant Strategic Planning Process (https://www.aspirant.com/blog/business-strategic-planning-process)
Aspirant Marketing Strategy Development (https://www.aspirant.com/blog/developing-marketing-strategy)
Aspirant Digital Marketing Priorities (https://www.aspirant.com/blog/digital-marketing-priorities)
Andrew Rupert
Connect with Andrew on LinkedIn (https://www.linkedin.com/in/arupert/)
21 Nov 2023
#003 - Making AI Your Ally for Efficient and Effective Early-Stage Marketing with Jim Wrubel
AI has become more accessible than ever before since the launch of ChatGPT. In just over a year, ChatGPT has already racked up over 100M users. Among the universal list of AI adopters, marketers and early-stage founders have jumped in headfirst to add AI to their marketing toolkits. Unfortunately, AI isn't just an easy button for generating demand and revenue; many are hurting their brand by using it ineffectively.
In this episode, Jim covers:
The most common AI mistakes and how to avoid them
Ways to use AI to build your brand effortlessly
AI tools you need in your bag of tricks
How to get started with AI without getting overwhelmed
Hot Links
Orchestra.ai (https://orchestra-ai.com/)
Subscribe to AI Outtakes Newsletter (https://www.linkedin.com/newsletters/ai-outtakes-7101591378089893888/)
Jim Wrubel
Connect with Jim on LinkedIn (https://www.linkedin.com/in/jwrubel/)
7 Nov 2023
#002 - The Power of Social Media for a Direct-to-Consumer Brand with Kyle Guinness
When running a direct-to-consumer line whose target market includes college students, social media can be the make-or-break channel for your brand. On this episode of High-Key Growth, Kyle Guinness, CEO and Co-Founder of Revitalize Energy, shares how 'Customer is King' for his brand and how he's using advocacy to successfully target their Gen Z market.
In this episode, Kyle covers:
Different ways to promote user-generated content
How to develop and run a brand advocacy program
Red flags to spot when testing influencer channels
Advice for breaking into the B2B space
Hot Links
myrevitalize.com (https://myrevitalize.com/)
Instagram: revitalize_energy (https://www.instagram.com/revitalize_energy/)
TikTok: @revitalizeenergy (https://www.tiktok.com/@revitalizeenergy)
Become a brand advocate at info@myrevitalize.com
Kyle Guinness
Connect with Kyle on LinkedIn (https://www.linkedin.com/in/kyle-guinness/)
Kyle Guinness, CEO and Co-Founder of Revitalize Energy first came to Pittsburgh to study Marketing at Pitt. He didn’t expect to found a company selling energizing eye drops. After experiencing screen fatigue from his computer and graduating into the pandemic he went on a 3 year quest to develop and launch the industry’s first energizing eye drop designed to alleviate eye fatigue. Since launching in August of 2023, he has worked heavily on marketing and building his company’s DTC channel through organic, paid, and content strategies. He has since managed 4 and 5 figure monthly advertising budgets, built an email list of over 30,000 people, and launched Revitalize campus ambassador program in the hopes of turning Revitalize Energy into a household name.
23 Oct 2023
#001 - The Bare Necessities: a Startupper's First Marketing Moves with Jordan Marinkovich
From launching your monthly newsletter to going viral on TikTok, a founder's list of Big Hairy Audacious Goals (BHAG) in marketing is neverending. On this episode of High-Key Growth, Jordan Marinkovich, Innovation Work's Platform Community Manager shares what marketing means in the early days and where your priorities should lie if you're just starting out.
In this episode, Jordan covers:
The marketing basics founders should focus on first
Common misconceptions about marketing among angel/seed round founders
What a first marketing hire might look like and how to know it's time to bring them on board
Hot Links
Innovation Works | Startup Recipes (https://www.innovationworks.org/resources/startup-recipes/)
High-Key Growth | The Podcast (https://www.geenagreguric.com/high-key-growth-the-podcast)
Jordan Marinkovich
Jordan@innovationworks.com
Connect with Jordan on LinkedIn (https://www.linkedin.com/in/jordanmarinkovich/)
As Platform Manager of Innovation Works, Jordan Marinkovich supports the growth of software, hardware and health-tech startups throughout Southwestern Pennsylvania. She has a passion for creating innovative, equitable opportunities and a community of support to advance entrepreneurs to their next stage of growth. Jordan works closely with IW’s portfolio companies to help them leverage resources and networks to promote their growth and profitability.
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Apple Podcasts (US)
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2 ratings
Spotify
5.0 / 5
1 ratings
Podcast Authority Score: 23 / 100
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22
Social presence
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YouTube
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Engagement
60
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