by Karthik Subramanian and Kaushik Kannan
All of us have stories to tell. They could be interesting, pulsating, captivating, somber, or the ones that make you cringe. This isn’t any other podcast – it is full of insights, takeaways, and experiences of real-life people. People who’ve been there before us and done that. So, what are you waiting for? Join us to listen and learn from the most thought-provoking stories of CEOs, CMOs, Sales VPs, and all the other badass folks out there.
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Publishing Since
9/20/2020
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February 20, 2021
<p>For TV Naarayan, Head of Marketing, Paypal India, marketing has always been the first choice and it surprises him to no extent when he hears terms like ‘Influencer Marketing’ or ‘Digital Marketing’ thrown about.<br> <br> That’s because he feels these forms of marketing have always existed, and marketers have a bad habit of renaming old trends with new names. At the same time, he cautions us, “Don’t confuse a celebrity with an influencer. An influencer is a person who has credibility built over a period of time.“ <br> <br> When we asked him to name his favorite marketing brands, he says, “Swiggy is extremely good at their messaging, they’re able to go to the core of their feature and bring out its benefit. Similarly, if you were to ask any Indian where would they park their money for long-term stability, they’d probably say State Bank of India. That is the power of their brand.” However, he feels marketers must stop chasing small metrics for the larger story.<br> <br> “Marketers must not lose sight of the bigger picture and settle for leads in the short-term. Rather, they must humanize their messaging, because the customer is a human too.“</p> <p>His one piece of advice to the younger marketers? “Never stop questioning. It doesn’t matter if the person sitting next to you is a manager or is three levels above you. When you begin asking questions, you learn more. And, no matter how young you are, you must have an opinion that you must share.“ <br> </p> <p>-------------------------------------------------- <br> <br> This is High on Stories, the place where we bring you the best stories from around the world!</p>
December 18, 2020
<p>Did you know that India had a women's ice hockey team? Don't believe it? Watch this <a href="https://www.youtube.com/watch?v=3uJtMHXOJak&feature=youtu.be" rel="noreferrer noopener" target="_blank">video</a>. If you felt the thrill in your veins, so did we when <a href="https://in.linkedin.com/in/siddharth-pal-903b698"><strong>Siddharth Pal</strong></a>, <strong>Head of Marketing at Under Armour India</strong> told us about it.</p> <p>"In terms of pay, it is not extremely rewarding, but the experience of working with sports brands is unmatched. As a sports marketer, you get to work on so many innovative marketing campaigns that you'd probably never get anywhere else. If you look at the best ads over a period of time, you'll notice a lot of sports brands in them. That is because sports-related ads are inspirational," says Siddharth.</p> <p>"At <strong>Under Armour</strong>, we believe in supporting athletes who need support, not the celebrities. And, more importantly, for unconventional sports like skateboarding or roller skating to pick up in India, we need participation at all levels - by sportspersons at the grassroots level, government, sporting bodies, and brands.</p> <p>At present, football is growing in India because of inter-school tournaments like Subroto Cup, which has a famed 60-year history. I'm waiting for an Indian to play in the English Premier League, La Liga, Bundesliga, NBA, etc. Sports like wrestling and shooting have become famous because our athletes performed well on the world stage," he adds.</p>
December 11, 2020
<p>How would you react when you walk into a restaurant and it is smelly? Uggh! You'd probably take a U-turn and walk away.<br> According to <a href="https://in.linkedin.com/in/premkviswanath" rel="noreferrer noopener" target="_blank"><strong>Prem K Viswanath</strong></a>, <strong>Head of Marketing at Hipbar</strong>, "Customer experience is everything for a business, and it is not about one-size-fits-all. Today, customer experience is THE product itself. A shoe is a shoe, a car is a car, food is still food, but it is the experience and ambiance that matters. As a matter of fact, customer experience has become a big differentiator for businesses. Marketers can be confident of their campaigns knowing that their customer experience processes are in place. Any business can have a bad experience with a customer. But, the extent to which a company goes in fixing a poor experience shows its customer obsession."</p> <p>This one is a seriously fun conversation with Prem, where he talks about his early life, advertising stints, founder's journey, and cracking the alcohol delivery code in India. And, he left us stunned when we asked him to name his favourite marketers. Watch the below conversation to know what he meant. [HINT: You'd never have imagined it and it appears in the last 10 minutes of the interview] :)</p>
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All of us have stories to tell. They could be interesting, pulsating, captivating, somber, or the ones that make you cringe.
This isn’t any other podcast – it is full of insights, takeaways, and experiences of real-life people. People who’ve been there before us and done that. So, what are you waiting for?
Join us to listen and learn from the most thought-provoking stories of CEOs, CMOs, Sales VPs, and all the other badass folks out there.
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