Cannabis has a tough history, and we’re here to ask the tough questions about this emerging industry. Join co-hosts Alexis and Chelsea, two PR professionals and women of color in the cannabis space, for in-depth conversations with industry experts about the past, present and future of cannabis. High Priority is a production of MATTIO Communications.
New episodes drop biweekly on Tuesdays.
Miguel Trinidad: Infusing cannabis into the world of culinary arts
Are you hungry? If not, you will be very soon. To end the year, High Priority is headed to the dinner table with Miguel Trinidad, executive chef at 99th Floor. The dynamic, inventive chef talks about everything from the moment he discovered his father smokes cannabis to the fascinating intersections of cannabis and culinary cultures. Along the way, Trinidad gives a bit of insight into a few of his favorite infused dishes, explains the process of determining the dosage for each meal and invites chart-topping artist, podcaster and entrepreneur N.O.R.E to 99th Floor.
13 Dec 2022
Tengku Chanela Jamidah: Breaking down cannabis stigmas as a member of the Malaysian royal family
It is never easy being the first, but anything worthwhile is going to present challenges. This week, High Priority welcomes Tengku Chanela Jamidah, founder of Halal Hemp and the first member of the Malaysian royal family to openly advocate for the legalization of medical cannabis in her home country. From a perspective that only she can provide, Jamidah openly discusses the stigmas around cannabis use in Muslim communities, the stringent regulations around cannabis in many Asian countries and how she founded JIWA, a holistic wellness center grounded in her cultural lineage. Above all else, Chelsea and Alexis ask the hard-hitting question, "Why do adults also struggle to open child-proof packaging?"
29 Nov 2022
Sysamone Phaphon and Eunice Kim: Breaking Down Cannabis and the Stigmas That Surround It
Early in the month of November, voters in Maryland and Missouri made a major statement by legalizing the recreational use of cannabis. While it is always great to see voters and lawmakers make an effort to change the way cannabis is perceived on the books, there are still a few barriers that stand between eligible consumers and the various benefits provided by the plant. Negative stereotypes, cultural perceptions and the impact of the War on Drugs have placed a negative stigma around the plant in many communities of color. Fortunately, there are innovative figures within the cannabis industry that are working to tear down this negative stigma one day at a time. In this week's episode, Sysamone Phaphon, Founder of KhuenPhu and Eunice Kim, Founder of HiVi, talk about their personal relationships with the plant, negative perceptions of cannabis within AAPI communities and their Modern Cannabis campaign. Kim and Phaphon also emphasize the importance of conscious consumption while sharing strategies to create a more inclusive cannabis community among AAPI consumers.
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