The counterculture higher ed marketing podcast. Join Joel G Goodman and Dayana Kibilds and explore smarter, more sustainable ways to do higher ed marketing — technology, strategy, brand, and beyond — without compromising humanity.
Shane Baglini advises higher education professionals to avoid worrying about being outpaced in AI by "Slop Leaders," reassuring them of their current good work in an interview.
11 Jun 2025
Such a privilege
Joel Goodman challenges higher education web professionals to prioritize human needs over trends, advocating for user-centered design and authentic service.
20 May 2025
Greatness is inefficient
Efficiency at all costs means producing generic work that doesn't perform. Higher ed marketers should be careful about what they outsource to AI and embrace a bit of inefficiency.
6 May 2025
Craft amongst the slop
Is generative AI making higher ed marketing even more generic? In this episode, Joel Goodman explores the pitfalls of relying on AI-generated content in college and university marketing.
29 Apr 2025
Performance is non-negotiable
Universities are losing millions due to slow websites and poor digital decisions. In this episode of Higher Ed Hot Takes, Joel Goodman exposes the hidden costs of bad web performance in higher education and offers actionable solutions to boost enrollment, revenue, and student experience. Discover how your institution can fix these critical issues now.
22 Apr 2025
Personalize This!
How should personalization work in higher ed? Joel Goodman says it should be invisible and frictionless. But we're doing it wrong. Listen now.
6 Apr 2025
The Evangelist and the Critic
Take a hard look at the hype surrounding AI in higher education. Join Joel G Goodman and explore smarter, more sustainable ways to leverage technology without compromising strategy, UX, or humanity.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
3 ratings
Podcast Authority Score: 23 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
34
Social presence
0
YouTube
0
Engagement
32
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