
Higher Ed Marketing Insider
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Podcast Overview
<p><b>Higher Ed Marketing Insider</b> is your go-to podcast for actionable strategies, expert insights, and real-world analysis tailored for today's higher education marketers. Whether you're managing digital campaigns for a university, leading enrollment marketing at a college, or supporting higher ed institutions through an agency, this show helps you stay ahead of the curve.</p><p><br></p><p>Hosted by virtual experienced education marketers and featuring guests from across the industry, each episode dives into topics like:</p><ul><li>SEO & content strategy for higher ed</li><li>Paid media and enrollment marketing</li><li>Brand storytelling in competitive markets</li><li>Analytics, automation, and marketing tech</li><li>Trends shaping the future of higher education</li></ul><p><br></p><p>If you want to drive results, justify your budget, and build a smarter marketing strategy in the rapidly evolving world of higher ed, Higher Ed Marketing Insider is your edge.</p><p><br></p><p>🎧 Subscribe and join a community of marketing pros making an impact in higher education.</p>
Language
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Publishing Since
12/7/2024
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Recent Episodes

June 18, 2026
Winning the AI Front Door: Trust, Personalization, and Measurable Growth
AI is the new front door: 46% of high schoolers use AI as a primary college search tool (EAB). First impressions are formed by what AI infers from your program, cost, and aid pages. Trust is a conversion engine: Schema-rich content, faculty signals, and named authors help AI summarize your institution accurately (HEMI; Archer Education). Personalization scales engagement: Platforms like Clive let you tailor web, chat, and giving experiences for each audience, driving higher conversion and gi...

June 11, 2026
Trust, AI, and Personalization: This Week in Higher Ed Marketing
This episode of Higher Ed Marketing Insider from the Higher Education Marketing Institute covers trust, AI visibility, personalization, and the operational handoff between marketing and admissions. Takeaways Trust signals now need to be visible to people and readable by AI systems: outcomes, accreditation, bios, support services, and clear program detail. AI search visibility depends on answer-ready program pages, structured data, and content that can be cited without guesswork. Personaliza...

June 4, 2026
Own the Beachfront: Research-Grade Content in an AI-Driven SERP
Why AI Overviews are compressing the SERP and making SEO 'beachfront property' How to escape commodity content and win AI citations What research-grade content looks like in practice for higher ed Metrics that matter: presence, not just traffic Why rising paid search costs put pressure on strategy and conversion Practical steps to audit and upgrade your top pages Takeaways from HEMI, EducationDynamics, and Advance Education source articles Learn more about the Higher Education Marketing Inst...
31 total episodes available
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Frequently asked questions
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- What is Higher Ed Marketing Insider?
<p><b>Higher Ed Marketing Insider</b> is your go-to podcast for actionable strategies, expert insights, and real-world analysis tailored for today's higher education marketers. Whether you're managing digital campaigns for a university, leading enrollment marketing at a college, or supporting higher ed institutions through an agency, this show helps you stay ahead of the curve.</p><p><br></p><p>Hosted by virtual experienced education marketers and featuring guests from across the industry, each episode dives into topics like:</p><ul><li>SEO & content strategy for higher ed</li><li>Paid media and enrollment marketing</li><li>Brand storytelling in competitive markets</li><li>Analytics, automation, and marketing tech</li><li>Trends shaping the future of higher education</li></ul><p><br></p><p>If you want to drive results, justify your budget, and build a smarter marketing strategy in the rapidly evolving world of higher ed, Higher Ed Marketing Insider is your edge.</p><p><br></p><p>🎧 Subscribe and join a community of marketing pros making an impact in higher education.</p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 8 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Information about guest appearances is not available.
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