Podcast thumbnail for Higher Ed Marketing Insider

Higher Ed Marketing Insider

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by Search Influence

5.0(3 reviews)
31 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇺🇸
51

Podcast Authority

Beta
FairBased on show quality, social media presence, reviews, charts, and more
Pod Engine
Quality55
Social0
YouTube85
Engagement32

Podcast Overview

<p><b>Higher Ed Marketing Insider</b> is your go-to podcast for actionable strategies, expert insights, and real-world analysis tailored for today's higher education marketers. Whether you're managing digital campaigns for a university, leading enrollment marketing at a college, or supporting higher ed institutions through an agency, this show helps you stay ahead of the curve.</p><p><br></p><p>Hosted by virtual experienced education marketers and featuring guests from across the industry, each episode dives into topics like:</p><ul><li>SEO &amp; content strategy for higher ed</li><li>Paid media and enrollment marketing</li><li>Brand storytelling in competitive markets</li><li>Analytics, automation, and marketing tech</li><li>Trends shaping the future of higher education</li></ul><p><br></p><p>If you want to drive results, justify your budget, and build a smarter marketing strategy in the rapidly evolving world of higher ed, Higher Ed Marketing Insider is your edge.</p><p><br></p><p>🎧 Subscribe and join a community of marketing pros making an impact in higher education.</p>

Language

🇺🇲

Publishing Since

12/7/2024

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51

Podcast Authority

Beta
FairBased on show quality, social media presence, reviews, charts, and more
Pod Engine
Quality55
Social0
YouTube85
Engagement32
7
Excellent Areas
1
Good Performance
11
Growth Opportunities
excellent
Publishing Consistency
Every 6 days
Performing excellently!
good
Show Notes Quality
3.0/5

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Recent Episodes

Episode thumbnail for Winning the AI Front Door: Trust, Personalization, and Measurable Growth

June 18, 2026

Winning the AI Front Door: Trust, Personalization, and Measurable Growth

AI is the new front door: 46% of high schoolers use AI as a primary college search tool (EAB). First impressions are formed by what AI infers from your program, cost, and aid pages. Trust is a conversion engine: Schema-rich content, faculty signals, and named authors help AI summarize your institution accurately (HEMI; Archer Education). Personalization scales engagement: Platforms like Clive let you tailor web, chat, and giving experiences for each audience, driving higher conversion and gi...

Episode thumbnail for Trust, AI, and Personalization: This Week in Higher Ed Marketing

June 11, 2026

Trust, AI, and Personalization: This Week in Higher Ed Marketing

This episode of Higher Ed Marketing Insider from the Higher Education Marketing Institute covers trust, AI visibility, personalization, and the operational handoff between marketing and admissions. Takeaways Trust signals now need to be visible to people and readable by AI systems: outcomes, accreditation, bios, support services, and clear program detail. AI search visibility depends on answer-ready program pages, structured data, and content that can be cited without guesswork. Personaliza...

Episode thumbnail for Own the Beachfront: Research-Grade Content in an AI-Driven SERP

June 4, 2026

Own the Beachfront: Research-Grade Content in an AI-Driven SERP

Why AI Overviews are compressing the SERP and making SEO 'beachfront property' How to escape commodity content and win AI citations What research-grade content looks like in practice for higher ed Metrics that matter: presence, not just traffic Why rising paid search costs put pressure on strategy and conversion Practical steps to audit and upgrade your top pages Takeaways from HEMI, EducationDynamics, and Advance Education source articles Learn more about the Higher Education Marketing Inst...

31 total episodes available

Deep-dive analytics for Higher Ed Marketing Insider

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What is Higher Ed Marketing Insider?
<p><b>Higher Ed Marketing Insider</b> is your go-to podcast for actionable strategies, expert insights, and real-world analysis tailored for today's higher education marketers. Whether you're managing digital campaigns for a university, leading enrollment marketing at a college, or supporting higher ed institutions through an agency, this show helps you stay ahead of the curve.</p><p><br></p><p>Hosted by virtual experienced education marketers and featuring guests from across the industry, each episode dives into topics like:</p><ul><li>SEO &amp; content strategy for higher ed</li><li>Paid media and enrollment marketing</li><li>Brand storytelling in competitive markets</li><li>Analytics, automation, and marketing tech</li><li>Trends shaping the future of higher education</li></ul><p><br></p><p>If you want to drive results, justify your budget, and build a smarter marketing strategy in the rapidly evolving world of higher ed, Higher Ed Marketing Insider is your edge.</p><p><br></p><p>🎧 Subscribe and join a community of marketing pros making an impact in higher education.</p>
How often does this podcast release new episodes?

This podcast updates daily.

Where can I listen to this podcast?

This podcast is available on 8 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Information about guest appearances is not available.

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