Higher Ed Marketing Insider

About Higher Ed Marketing Insider

Higher Ed Marketing Insider is your go-to podcast for actionable strategies, expert insights, and real-world analysis tailored for today's higher education marketers. Whether you're managing digital campaigns for a university, leading enrollment marketing at a college, or supporting higher ed institutions through an agency, this show helps you stay ahead of the curve. Hosted by virtual experienced education marketers and featuring guests from across the industry, each episode dives into topics like: SEO & content strategy for higher ed Paid media and enrollment marketing Brand storytelling in competitive markets Analytics, automation, and marketing tech Trends shaping the future of higher education If you want to drive results, justify your budget, and build a smarter marketing strategy in the rapidly evolving world of higher ed, Higher Ed Marketing Insider is your edge. 🎧 Subscribe and join a community of marketing pros making an impact in higher education.

Publisher

Search Influence

Category

business

Language

en

Explicit

No

First episode

7 Dec 2024

Latest episode

8 Oct 2026

Latest episodes

46 episodes in the feed.

1. 

   8 Oct 2026

   AI Discovery, Reputation, and Enrollment Outcomes

   Higher Education Marketing Institute examines how AI discovery, reputation signals, and earlier yield outreach are changing enrollment marketing. Takeaways: Make each program page a clear, machine-readable source for cost, duration, accreditation, and outcomes.Track AI visibility, citation rate, share of voice, and sentiment alongside applications, yield, retention, and giving.Keep third-party listings and public profiles accurate because answer engines use them.Start concise, segmented yield...

2. 

   1 Oct 2026

   Be Citable, Be Human: Enrollment Wins in the Zero-Click Era

   AI-driven research: 46% of high school students now use AI for college search (EAB, 2026). Half of adult learners use AI tools weekly (UPCEA & Search Influence). Zero-click journey: Prospects form opinions and even eliminate schools before ever visiting your site (The Evolllution). Citable content wins AI shortlists: Structured, consistent, and verifiable program facts are prioritized over brand prestige (EducationDynamics, The Evolllution). Your website still matters: Decisions happen o...

3. 

   24 Sept 2026

   Trust Wins the AI Shortlist: How Higher Ed Marketers Build Visibility Now

   The Higher Education Marketing Institute roundup this week looks at a simple problem: AI search rewards institutions that make their facts easy to verify. The conversation covers structured program pages, citation-worthy evidence, recurring content audits, and the student behaviors behind the "trust but click" pattern. Takeaways Keep enrollment-critical pages accurate, dated, owned, and easy to audit. Use schema, clear authorship, FAQs, outcomes, costs, and requirements to help people and A...

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

34,931

Score snapshot 15 Sept 2025

Apple Podcasts (US)

5.0 / 5

2 ratings

Spotify

5.0 / 5

1 ratings

Podcast Authority Score: 51 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

55

Social presence

0

YouTube

85

Engagement

32