Higher Ed Marketing Lab

About Higher Ed Marketing Lab

Engage with some of the brightest minds in marketing and higher education to uncover practical insights you can use to level up your institution's marketing and enrollment efforts.

Publisher

Echo Delta

Category

business · education

Language

en

Explicit

No

First episode

19 Oct 2018

Latest episode

1 Jul 2025

Latest episodes

57 episodes in the feed.

1. 

   1 Jul 2025

   Campus Visit Trends: Insights from the 2025 CIVSA Conference with Jeff Kallay

   Jeff Kallay discusses current campus visit trends, including declining attendance and virtual tour effectiveness, gleaned from the 2025 CIVSA conference, offering insights for higher education professionals in this interview.

2. 

   13 Jun 2025

   Do You Actually Have a Strategy?

   Host Jarrett Smith explores the core components of a real strategy, distinguishing it from planning and goal-setting, and emphasizes selective over-performance for effective outcomes.

3. 

   5 May 2025

   Empathy-Driven Leadership with Jaime Hunt

   Jaime Hunt, a veteran higher ed marketing leader, consultant, speaker, and author, joins the show to talk about the principles of empathy-driven leadership she outlines in her new book, Heart Over Hype. Jaime and Jarrett discuss: Common misconceptions about empathy and why it’s not about simply being nice How psychological safety directly impacts a team’s ability to generate innovative ideas What it does and doesn’t mean to bring “your whole self” to work Tips for understanding your own leadership style And an exercise you can use to begin applying empathy-driven principles in your own work. This was a fun and thought-provoking talk that's relevant to anyone in a position of leadership who wants to unlock their team’s full potential.

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

16 ratings

Spotify

5.0 / 5

1 ratings

Podcast Authority Score: 51 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

68

Social presence

0

YouTube

0

Engagement

85

Contact Higher Ed Marketing Lab

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.