We made a channel we wish we had when we broke into tech sales and grew our career. We are a group of top-performing (verified President's Club winning) reps who set out to make tech sales education accessible to everyone.
We make content for you, whether you're breaking into tech sales, looking to promote to the next level, and/or wanting to maximize your earnings.
We've helped current and future top reps break into tech sales and rapidly advance their career at companies like AWS, Snowflake, MongoDB, Rubrik, Twilio, Outreach, Brex, Zscaler, Zoominfo, Elastic, Okta, Ramp, and many more.
#85 - The Sales Jobs AI Will Kill (And the Ones It Won’t)
Notion just retitled its account executives as solutions consultants, and it has a lot of reps asking the same question: is AI coming for sales jobs?
Connor and I break down what’s actually happening. Sales hiring has stalled but isn’t declining. The roles AI is really hitting are the “measurers” in back office and middle management. AE and solutions engineer roles are starting to merge.
The short answer is that AI won’t replace salespeople, but it will replace reps who don’t learn to use it. We cover the workflows we use every day, why a good GPT takes hours to build and not a single prompt, and how to show AI results that hiring managers actually care about.
In this episode:
Why sales jobs are stalling, not disappearing
The builders, measurers, sellers breakdown
Which companies and roles are most at risk
Daily AI workflows that took 60 hours of work down to 10
How to position yourself for the next 6 months to 5 years
28 Sept 2026
#84 - How to Close Million-Dollar Deals in Tech Sales (From Reps Who've Lost Them Too)
In this episode Eric Finch and Connor Murray break down how to close million-dollar deals in tech sales, including the enterprise deals they won and the ones they lost. You'll learn where 7-figure opportunities actually come from, how to build multiple champions, and how to handle the detractors and internal politics that kill big B2B deals. We also cover how to run an enterprise sales process with POVs, champ decks, mutual action plans, and implementation partners so a won trial actually turns into a signed contract. Whether you're an SDR, an account executive moving upmarket, or trying to break into tech sales, this is the playbook for closing bigger deals and earning more.
14 Sept 2026
#83 - The Ultimate Guide To Pricing Your Products and Services
Most founders and reps don't have a pricing problem. They have a confidence problem.
Eric and Connor break down why pricing feels so hard, how to tie price to the actual size of the problem you're solving, and why cheap almost never wins you the deal.
In this episode:
Why your price is meaningless without a value anchor
The three-option framework that controls the negotiation before it starts
What to say when they push back (and what never to say)
Why a fast discount kills your credibility
The real cost of chasing free and cheap customers early
If you've ever hesitated before saying a number out loud, this one's for you.
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