Higher Voltage explores what’s working, what’s not, and what needs to change in higher education. Higher Voltage isn’t just for anyone who works in higher education—it’s for anyone who is interested in or cares about higher education.
Nostalgia Is Not a Strategy: Redefining the Higher Ed Marketing Function
In this episode of Higher Voltage, Katherine Primus, Vice President of Marketing and Communications at Holy Family University, joins host Kevin Tyler to discuss why "nostalgia is not a strategy" when it comes to defending the value of higher education. From transitioning your team from an internal order-taking agency to a revenue-generating strategic partner, to maximizing surplus budgets, Primus shares actionable tactics for elevating the marketing function.
29 Jul 2026
The Future of Volt & the Higher Ed Community: A Little More Punk Rock
In a special summer episode of Higher Voltage, Volt General Manager Louis Miller joins host Kevin Tyler to share the vision for Volt’s next chapter. From narrowing content to serving the marketers "in the trenches" to why higher ed needs a little more "punk rock," Miller breaks down how Volt is evolving into a knowledge hub, creative inspiration engine, and career community. Plus, a sneak peek at Volt’s upcoming print magazine, regional events, and predictions for the future of higher ed.
28 May 2026
Defining the Product: How Marketers Can Break the Higher Ed Sea of Sameness
In this episode of Higher Voltage, Tony Proudfoot, Vice President for Marketing and Strategic Communications at Western Michigan University, joins Kevin Tyler to explain why marketers must stop just designing the packaging and start shaping what is inside the box. From breaking out of the "sea of sameness" to achieving "ubiquitous excellence" through experience-driven learning, Proudfoot makes the case for campus CMOs to step out of the basement and claim their seat as the institution's chief strategist.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
4.9 / 5
8 ratings
Spotify
5.0 / 5
5 ratings
Podcast Authority Score: 61 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
88
Social presence
0
YouTube
0
Engagement
85
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