As the owner of renowned creative production agency, W Studio, along with 25 years as a photographer and DOP, Hikmat has had the opportunity to work with creative talents as well as influential movers and shakers of the region. Inspired by their stories of hard work, success and fame, he created his podcast with the intention to share real, authentic insight into their lives and who they really are.
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At 17, she asked her father for a one-way ticket and her first university installment, and left Lebanon alone for Australia. Loulou Khazen sits down with Hikmat to talk about why she skips luxury brands, how AI is flattening the playing field for content, what venture capital actually is, why saving money is not an investment, the red flags she looks for in a founder, whether AI is a bubble, and why the Arab world must back its local brands. A candid conversation about money, risk, investing in yourself and building in this region.━━━━━━━━━━━━━━━━━━🎙️ Who is Loulou Khazen?A Lebanese entrepreneur and investor who left Lebanon at 17 to study in Australia and has been based in Dubai since 2003. After years as a corporate employee, she founded Nabbesh, a platform connecting freelancers with businesses across the region. Today she invests in early-stage tech startups and late-stage global companies, hosts her own podcast, and is one of the most direct voices on money, risk and building in the Arab world.
For all inquiries reach out to podcast@w-studio.com#hikmatwehbipodcast #thebrandpodcast #podcast #arabic_podcast #louloukhazen #venturecapital #investing #startups #entrepreneurship #founders #personalfinance #financialindependence #artificialintelligence #ugc #branding #localbrands #womeninbusiness #lebanon #dubai #uae #wstudiodxb
10 Nov 2026
انشلّيت ٤ شهور… وتغيّرت حياتي | جوي إبراهيم | Joy Ibrahem | #293
For five years she lived with bulimia without telling anyone, not even her family, and on this podcast she talks about it for the first time. Joy Ibrahem sits down with Hikmat to talk about being a woman on a stand-up stage in the Arab world, the viral videos she stopped making just for the numbers, the injury that changed her relationship with food, her experience with weight loss injections, and the absent father who shaped the men she chose. A candid conversation about comedy, identity, self-love, and the stigma we attach to weight.━━━━━━━━━━━━━━━━━━🎙️ Who is Joy Ibrahem?A Jordanian content creator and comedian who splits her time between Dubai, Jordan and the US. A veterinary medicine graduate and a YouTuber since she was young, she went viral working jobs women rarely do, from selling coffee on the street to driving a tuk-tuk in Egypt. Today she performs stand-up and uses her platform to speak openly about body image, identity and the struggles that never make it to the screen.
For all inquiries reach out to podcast@w-studio.com#hikmatwehbipodcast #thebrandpodcast #podcast #arabic_podcast #joyibrahem #standupcomedy #womenincomedy #contentcreator #youtuber #bodyimage #eatingdisorderawareness #selflove #healing #obesityawareness #mentalhealth #identity #authenticity #jordan #egypt #dubai #uae #wstudiodxb
10 Nov 2026
The Man Behind Your Favorite Influencer's Brand | عادل المصري | Adel el Masri | #292
He changed seven schools, and in 2019 Lebanon's crisis wiped out every client he had except one. Adel Al Masri sits down with Hikmat to talk about what came after: the years as an employee that rebuilt his character, learning what a valuation is from Shark Tank, and building Persona and Noumou. A candid conversation about why business owners are rarely as happy as they look, the difference between being negative and being pessimistic, Gen Z and the end of brand loyalty, and why companies owe their people more than corporate social responsibility.━━━━━━━━━━━━━━━━━━🎙️ Who is Adel Al Masri?An entrepreneur who leads Persona, a venture studio that builds consumer brands with celebrities, influencers, football fan communities and media IPs. Persona takes each brand from R&D and manufacturing to market launch and investor-ready books. He also leads Noumou, Persona's F&B and FMCG arm, a capex-free network of kitchens built on existing hotel and food-cluster infrastructure across the UAE. His background is in communication, crisis and reputation management. He rebuilt his career after Lebanon's 2019 crisis by joining his last remaining client in-house, and today he is a strong voice on building local brands that reach the world.
#hikmatwehbipodcast #thebrandpodcast #podcast #arabic_podcast #adelalmasri #persona #noumou #entrepreneurship #entrepreneurlife #venturestudio #startups #branding #consumerbrands #madeinuae #genz #leadership #mentorship #investment #uae #dubai #lebanon #wstudiodxb
Who has been a guest on HIKMAT WEHBI PODCAST
Names identified in recent episode analyses. Showing up to five guests.
MARYAM GHAREEBA
Chaama
Jerry Ghazal
Mai Vault
Abdulla Ajmal
Reach and audience
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Apple Podcasts (US)
4.6 / 5
15 ratings
Spotify
4.6 / 5
39 ratings
Contact HIKMAT WEHBI PODCAST
Guest appearances
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