We're tech recruiters interviewing startup founders, business leaders and entrepreneurs about the game-changers and deal-breakers in the scaling and hiring game today. Subscribe and listen everywhere:
22. How to Become an Expert Interviewer with Jordan Burton
In this episode, Daniela interviews Jordan, a professional interviewer with over 17 years of experience. They discuss how to become a professional interviewer, the key skills needed, and strategies for first-time founders to become good interviewers. They also explore the differences in the interview process between early-stage startups and Series A startups, and the importance of balancing speed and quality in hiring decisions. They touch on the significance of cultural fit and how to define and assess it during the interview process. Jordan shares insights on leveraging data for hiring decisions and the hallmarks of a good interview process.
25 Jul 2024
21. Content Marketing for Startups with no Marketing Lead with Laura Ferraz
In this conversation, Daniela interviews Laura Ferraz, a marketing manager from Brazil, about her expertise in content marketing. They discuss the differences between working with Brazilian and American clients, the importance of creating effective content, and the value of understanding your audience. Laura emphasizes the need to provide value to your audience and build relationships through content. She also explains the concept of a marketing funnel and how it can be used to guide customers through the buying process. In this conversation, Laura shares insights on how startups with budget constraints can be more cost-effective and efficient with their content marketing efforts. She emphasizes the importance of creating awareness content and building relationships on social media before moving to the consideration and buying stages. Laura advises founders to be the ambassador of their brand, express themselves, and engage with their audience. She also highlights the value of giving first, being other-oriented, and staying true to your brand's voice. Laura encourages founders to build a community and differentiate themselves from others in order to be successful in marketing.
8 Jul 2024
20. Go-to-Marketing Strategy and Getting Your First Sales as a Startup with John DiLoreto
John DiLoreto shares his career journey from finance to technology startups and his current venture, Penguin AI. He discusses the challenges of building and scaling a startup, the importance of networking and listening to customers, and the role of AI in sales. He emphasizes the value of genuine curiosity, active listening, and problem-solving in sales. DiLoreto also highlights the impact of AI in automating administrative tasks and improving efficiency in sales processes. He shares his approach to building a brand and the importance of hiring individuals who share the company's values and mission.
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5.0 / 5
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