FI GROW Solutions is a partner agency that works with credit unions and community banks to help drive growth and sales. We think bank marketing is broken! We decided to "Hit Record" during our strategic conversations around what's working for our partners, to share with other bank and credit union marketers and executives. If you're looking for best practices for your bank or credit union, join us while we talk all things sales, marketing and strategy for financial institutions!

Hit Record Podcast - FI GROW Solutions
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Podcast Overview
FI GROW Solutions is a partner agency that works with credit unions and community banks to help drive growth and sales. We think bank marketing is broken! We decided to "Hit Record" during our strategic conversations around what's working for our partners, to share with other bank and credit union marketers and executives. If you're looking for best practices for your bank or credit union, join us while we talk all things sales, marketing and strategy for financial institutions!
Language
🇺🇲
Publishing Since
10/6/2021
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Recent Episodes

May 12, 2026
Episode 115 - Why AI is Driving a Resurgence of Financial Content on Social Media
Meredith Olmstead and Sophie Bawany discuss how AI fuels financial content on social media and why authentic, human-first marketing builds trust with younger audiences.

May 12, 2026
Episode 114 - 6 Critical Website Maintenance Tasks Banks & Credit Unions Forget After Launch
Meredith Olmstead and Rebecca Gwaltney discuss six crucial website maintenance tasks banks and credit unions often overlook, revealing how these oversights impact performance and conversions.

March 30, 2026
Episode 113 - Make Sure Your PPC Campaigns Are As Efficient as Possible with Custom Goals
Most digital ad campaigns for banks and credit unions are not underperforming because of budget. They are underperforming because of how conversions are tracked. In this episode, Meredith Olmstead and Ida Burr break down a simple but powerful tactic using custom goals in Google Ads to improve campaign accuracy, optimize for real results, and better understand the full application journey. Key Takeaways: 1. Custom goals create more accurate campaign optimization. Instead of relying on ...
115 total episodes available with 11 transcripts
Recent guests on Hit Record Podcast - FI GROW Solutions
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Meredith Olmstead
Guest
Sophie Bawany
Guest
Rebecca Gwaltney
Guest
Clare Fallon
Guest
Danielle Fancher
Guest
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- What is Hit Record Podcast - FI GROW Solutions?
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This podcast updates weekly.
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This podcast is available on 10 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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