About Hit Subscribe | The subscription ecommerce podcast by Recharge
Recharge powers subscriptions to over 15,000 brands who are reaping the benefits of predictable revenue, increased lifetime value, and massive customer loyalty.
Join us as we chat with founders, CEOs and top executives about their subscription ecommerce experience, the highs and lows of running their business, the tips they use to grow their brand and more!
So, Hit Subscribe and let’s get started.
Tackling retention & BFCM strategy with Every Man Jack
In this episode, we sit down with Troy Petrunoff of Every Man Jack to discuss all things related to retention and BFCM. We explore the changes in holiday planning as the economy shifts towards reduced spending and higher customer acquisition costs (CAC). We'll also explore how these shifts impact discounting and gifting strategies for DTC businesses.
19 Sept 2023
Catching up with Bokksu: expanding into new channels
Today's episode is a special segment with Danny Taing, Founder and CEO of Bokksu, where we catch up on what's changed in the last 3 years since his last time on our podcast in 2020 (https://rechargepayments.com/hit-subscribe/inventory-management-scaling-an-international-curated-box/) (spoiler: a lot!)
We chat about their expansion into additional channels and markets and how it's all part of the strategy to make Bokksu an enduring business.
12 Sept 2023
Loyalty, Surprise and Delight, and Segmentation
On today's episode we talk to Nikki Tooman, Cofounder & CEO of Sticky Digital.
Nikki lives in a world where retention marketing is her only focus. Her days are spent finding creative solutions to retention problems felt by merchants all over the world. Because of that, it is worth considering her take on what loyalty solutions look like 5 years ago vs. what they might look like 5 years from now.
Pushing loyalty one step further is surprise and delight. This is not a new concept to the ecommerce industry, but Nikki urges all merchants to truly understand where customers are churning in order to get the most out of your retention program.
Finally, we discuss the difference between over and under-segmenting with your data. Whether you’re segmenting for new sales via marketing emails or finding your highest valued customers, segmentation is a necessity for any brand looking to leverage their data in the most customer-friendly way possible.
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Apple Podcasts (US)
5.0 / 5
16 ratings
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