From exploring the beverage buyer journey to leveraging modern public relations to how marketing automation is changing the way we engage with consumers, Hit the Bottle goes above and beyond the ordinary to ask questions and get answers about beverage marketing strategy, technology, and leadership.
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On today’s episode, Mike talks with his good friend, Jeff Siegel, otherwise known as the Wine Curmudgeon; writer, author of The Wine Curmudgeon's Guide to Cheap Wine, and excellent freelance writer. The two discuss wine media – how it’s changed from the 'good old days', and how it continues to change moving into the future.
The two also chat about how the wine biz has changed in 'modern' times, and how it's perceived by new generations. This is definitely an episode you don’t want to miss!
2 Jul 2021
Ep 26 - Cheers to Vinexpo and Drinks America
Meet Beckie Kier, Event Director for Vinexpo America and Drinks America, who has led the team on the U.S.-based Vinexpo event since its launch in 2018. Learn all about how Vinexpo New York transformed to Vinexpo America, and the brand-new Drinks America that was created in response to a forecasted continuing rise in consumption of spirits and ready-to-drink beverages. This is an episode you don’t want to miss!
3 Feb 2021
Ep 25 - All About WineFuture 2021
Four crises happening at once – pandemic, economic recession, climate crisis and systemic inequalities - the largest (and perhaps best) online conference we’ll probably see this year addresses all four: WineFuture 2021.
On today’s episode, Mike and Emma are joined by our esteemed guests, Pancho Campo and David Furer, the ringleaders of this auspicious conference, who give us insights on the conference itself, as well as a number of the special guests participating this year. This is an episode you don’t want to miss.
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